In depth analysis

564 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
564
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

In depth analysis

  1. 1. In depth analysisAdvert- simply unstoppable- yes remixRunning time-1.33minsProduct- Locozade sportYear- 2011 1. What features does this advert contain?Features:  Repetition of music/ song/ dance and sport  Dramatic- action/ flashing lights used as symbols and power shown within the voice, or talent.  Music and sound- dancing/ singing/ rapping/ sport- whole advert was based around the talent and sound. 2. What type of advert is this?This advert is a song and dance performance this is because the whole adverts main focus is the sound,music and based around the talent of the actors. 3. Who is the target audience for this product?The target audience for this product is sport athletics, aged at 13+ of both genders. 4. What image is constructed for the product? (camera shots, mise-en-sence, sound, and other elements)The image of the product is seen to make you very energetic, fast, and give you high qualityperformance, its suppose to make you successful, strong and make you reach to the best of you ability.Range of shots were used, they used a close up to show the drink at the end, and extreme close ups toshow the power in the eyes and props they used. They used dramatic slow effects twice to emphasizethe point that the drink brings you professionalism it makes you stronger and gives you the ability tocarry on at a higher performance. The star appeal within this advert is Travis, Tinie Tempha and TaylorSwift, non- diegatic sound was; mega bass music, but diagtic sound with the advert was the sounds ofTravis hitting the drums and the voice of Tinie Tempha. 5. What social groups are represented in the advert and how are they represented? (age, gender, ethnicity, social class) They were represented as late teens, two male and one female, a mix between black and white students, with a dream, they were aged between 19-20 years old. 6. What mode of address is used (tone- funny, formal, informal) and why do you think this is the case?
  2. 2. This advert was an informal approach because of the star appeal being themselves and not playing arole, this enables the audience to look up to the star appeal as role models and relate to the realism ofthe advert.
  3. 3. Advert- nudest campRunning time-30 secondsProduct- red bullYear- 2009 1. What features does this advert contain?  Symbolic of the drink gives you wings as the wings are floating in the sky.  Speech- a lot of talking within characters conversation.  The whole advert is animated. 2. What type of advert is this?This advert is demonstrational and testimonial because it shows the actor drinking the drink and whatthe after effects. It’s shown how, where and why to drink it within the advert. 3. Who is the target audience for this product?This drink is targeted to over 18 year olds. This is represented in the advert because where they aredrinking the drink by the pool side there is a sign saying over 18’s only, and the kids are in the pool onthe other side playing while the adults are drinking Red Bull. 4. What image is constructed for the product? (camera shots, mise-en-sence, sound, and other elements)The whole advert is animated, Red Bull is stated to ‘Give you wings’ it allows you to attract the oppositesex, makes you more attractive. A range of shows were used but mainly medium and long shots to showthe pool side and how many people were drinking the drink. Close ups were shown while focusing onthe wings growing on the actors back while flying off and of the drink. They were playing ‘Get to knowyou’ song in the background as non diagtic sound. The diagtic sound was the speech within the actorsconversation. 5. What social groups are represented in the advert and how are they represented? (age, gender, ethnicity, social class)Age- 18 years and over.Gender- bothEthnicity- cartooned characters but they were all whiteSocial class- adults just resting and relaxing by the pool side. 6. What mode of address is used (tone- funny, formal, informal) and why do you think this is the case?Informal- animated commercial.
  4. 4. Advert- Release the beastRunning time-1.00minProduct- Monster energy drinkYear- 2010 1. What features does this advert contain?  Dramtic action- car racing  Music and sound- dance and song. 2. What type of advert is this?Dramatized- car race. 3. Who is the target audience for this product?Teenagers about 17+ male only. 4. What image is constructed for the product? (camera shots, mise-en-sence, sound, and other elements)Product is seen to make you faster, attractive and cooler, a range of shots were used and angles wereused to show the race. Slow motion was used for dramatic effects of the drift of the car, music of fastand furious- Tokyo Drift in the background as non diegatic sound. 5. What social groups are represented in the advert and how are they represented? (age, gender, ethnicity, social class)Age- 17+Gender- male onlyEthnicity mixed- white, black and Asian were all represented.Social class- low/ students. 6. What mode of address is used (tone- funny, formal, informal) and why do you think this is the case?Informal- actors and target audience relate to it better.
  5. 5. Advert- drink up, make the differenceRunning time-1.08 minsProduct- PoweradeYear- 2011 1. What features does this advert contain?  Repetition – goals and victory  Demonstrative- shows working drink vs water  Music and sound- background. 2. What type of advert is this?Demonstrative- Rooney vs. Rooney- water and Powerade. 3. Who is the target audience for this product?Teenagers and athletics, male only was shown. 4. What image is constructed for the product? (camera shots, mise-en-sence, sound, and other elements)Product enables speed, victory, and success with power and strength. Ranges of shots were used andstar appeal Wayne Rooney football was the only character within the advert that played a double role. 5. What social groups are represented in the advert and how are they represented? (age, gender, ethnicity, social class)Age- 20+Gender- male onlyEthnicity- only white was represented.Social class- high class professional athlete. 6. What mode of address is used (tone- funny, formal, informal) and why do you think this is the case?Informal this makes it more replaceable for the audience and viewers.
  6. 6. Advert-Running time-1.37minsProduct- RelentlessYear- 2011 1. What features does this advert contain?  Music and sound- dance of guitar and boxing with music  Speech; spoken sales pitch 2. What type of advert is this?Spoken sales pitch and testimonial because the main male character uses it and the avert shows andtells us the difference 3. Who is the target audience for this product?Aged 18+, both genders. 4. What image is constructed for the product? (camera shots, mise-en-sence, sound, and other elements)Product is something that improves you, makes you stronger, and more cool. It makes men attractiveand women glow. A range of shots are shown to represent and capture the power and attention, soundis bass in the background and this symbolizes the power,. Mise- en sence is used as it would be in reality. 5. What social groups are represented in the advert and how are they represented? (age, gender, ethnicity, social class)Age- 17+/ for both genders/ students as it represents. 6. What mode of address is used (tone- funny, formal, informal) and why do you think this is the case? Informal makes the advert realistic and relatable for audience.
  7. 7. Advert- do the drewRunning time-1.03minsProduct- Mountin drewYear- 2010 1. What features does this advert contain?  Dramatic action- karate and this represents the symbolic speed. 2. What type of advert is this?Testimonial- he uses the drink and gains speed.Demonstration- speed is gained and this is after he drinks the drink. 3. Who is the target audience for this product?Aged at 17+, only for males and only males were focused within the advert. 4. What image is constructed for the product? (camera shots, mise-en-sence, sound, and other elements)Product makes you more fast and comfortable with power, range of shots are used to keep viewersattention on the advert, mise- en sence is used to keep the actors as role models, and they all wear thesame costume to symbolize they are all equal the non diagtic sound- up beat fast music. 5. What social groups are represented in the advert and how are they represented? (age, gender, ethnicity, social class)As represented- aged- 17+, male only, mixed ethnicity, black, Indian and white were all shown, socialclass is low because they are all students. 6. What mode of address is used (tone- funny, formal, informal) and why do you think this is the case?Informal- because it was funny and humorous- it allows the advert to be more relatable.
  8. 8. Advert- Nourish itRunning time-1.05minsProduct- NourishmentYear- 2010 1. What features does this advert contain?Demonstrative action- shows a man drinking the drink then improves, makes him stronger and moreconfident. 2. What type of advert is this?Demonstrative action- shows and symbolizes the speed and power he gains after drinking the product. 3. Who is the target audience for this product?Age- 13+Gender- maleStudents- school/collage 4. What image is constructed for the product? (camera shots, mise-en-sence, sound, and other elements)The product improves the speech and power of the man, a range of camera shots including close ups offeet showing the speed, mise-en-sence were not really thought of because they wore normal clothes asteens, there was only non diagtic sound represented within the advert of music background- this wasagain upbeat and fast. 5. What social groups are represented in the advert and how are they represented? (age, gender, ethnicity, social class)Represented as; ages 13+, males only, mixed ethnicity and social class would be low again because theyare students. 6. What mode of address is used (tone- funny, formal, informal) and why do you think this is the case?Informal- just as students are which makes it realistic.
  9. 9. Advert- Drink itRunning time-0.55 secondsProduct- Gaterade drinkYear- 2011 1. What features does this advert contain?  Symbolic of the drink making the drinker cool and gives them the ability of speed. 2. What type of advert is this?Drink is making you cool and fast in speed; dramatization of climbing the house. 3. Who is the target audience for this product?Age- 18+Gender- male 4. What image is constructed for the product? (camera shots, mise-en-sence, sound, and other elements)Drink is seen to make you fast and cool, while the man in the avert socializes with others, it makes youfit in like you never did. A range of shots were used and extreme close up of the eye is used to showpower and strength, this put the advert to a more serious aside, background music is Boom Boom bassby the Black Eyed Peas this is the non diagtic sound, diagtic sound is not used. 5. What social groups are represented in the advert and how are they represented? (age, gender, ethnicity, social class)As represented- age- 18+, males only mixed ethnicity but showed black, white and Chinese, social classagain was low because they were students. 6. What mode of address is used (tone- funny, formal, informal) and why do you think this is the case?Informal- more realistic and relatable.
  10. 10. Information gathered from in-depth analysis1. Features- sound and dance symbolism drama demonstrative2. speed and power3. age- teenagers-13-20years4. speed and power5. age- 15-20years gender- mixed ethnicity- mixed social class- low- students/ high- athletes.6. Informal because it makes the advert more relatable and realistic.

×