Transcript of "Marketing mix of an NGO (shanessa)"
God is Gracious...
Pooja Ganeriwala is the founder of Shanessa
Initiated in December 2005, its projects mainly revolve around
the all-round development of lesser privileged children
Completely voluntary body initiated by an informal group of
Has 20 volunteers (all students) in the age group of 16 yrs to
Teaching Centre is at Laxminarayan Temple, Santacruz (W).
Activity Centre at Andheri (E)
Currently 30 lesser-privileged kids are being taken care
We are here to make a difference, to reach out and show that we
care & love, in whatever little capacity we can…
…not just to make resolutions, IMPLEMENT them!…
…not just to talk, ACT!...
…not just to hear, LISTEN !...
…not just to exist, LIVE !...
…We're here to bring smiles
To spread love and joy among lesser-privileged children by
empowering them with skills and knowledge in a way that will
enable them to become independent in future, lead a good life
and become respectable citizens by following the values of
compassion and commitment
Providing them with informal education
Conducting regular medical check-ups and taking care of their
Referring them to the concerned NGO’s in special cases like
HIV-infection, mentally/physically challenged, orphan
Arranging for educational visits and fun picnics, celebrating
festivals and organizing events
Running workshops for developing skills in making cards,
bags, calendars, photo frames, showpieces, bangles etc.
Assigning mentor’s to individual/small groups
Volunteers can give time and energy for 7 to 8 hours on
holidays and 1 to 2 hours on weekdays
5 volunteers to handle the administrative responsibilities
50% of the remaining volunteers will focus on their
educational and skill developmental activities
The remaining 50% volunteers will focus on the marketing
factor like generation of funds and sponsorship for other
In addition, each month a workshop, picnic, fun activity will be
Schools/colleges for their infrastructure (St. Anthony’s Boys
High School , SNDT University, St. Charles Girls’ High School
Podar High School, which and other nearby areas)
Parks, grounds, places of worship in that area for conducting
workshops, picnics and other activities
Invite Celebrities, Politicians as Chief Guests for the various
cultural functions and events
Approach local Politicians, Corporate Officers, Celebrities for
voluntary monetary help
Performing plays, group songs/dances in school/college
functions/festivals, places of worship
Selling cards, bags, calendars, photo frames, showpieces,
bangles etc to generate funds and awareness
Associate with other NGO's & organizations to increase
awareness of social issues
Media coverage and editorials for events (mass and local)
Stalls in schools and colleges for monetary and voluntary
Internet and word of mouth awareness by the volunteers, their
Donation boxes in shops, PCO’s and public places
Loss by not MarketingLoss by not Marketing
Potential donors, sponsors
Expansion, long term growth & brand building
Widespread acceptance and more awareness about the
cause and organization
Thank YouThank You
if you have the knowledge
let others light a candle by it
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