Strategic management
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  • 1. SWFVISIONMISSIONEVALUATIONCURRENT APPLICATIONCOMPANY STRAEGYBeyond YourExpectationsPART - 1INTRODUCTION
  • 2. SWFVISIONMISSIONEVALUATIONCURRENT APPLICATIONCOMPANY STRAEGYVision is Positioned on the top ofthe value system, and it is boththe objective and the strategicpolicy that sunstar must realizethrough business management.
  • 3. SWFVISIONMISSIONEVALUATIONCURRENT APPLICATIONCOMPANY STRAEGYGuided by relentless focus on our fiveimperatives, we will constantly strive toimplement the critical initiativesrequired to achieve our vision. In doingthis, we will deliver operationalexcellence in every corner of theCompany and meet or exceed ourcommitments to the manyconstituencies we serve. All of our long-term strategies and short-term actionswill be molded by a set of core valuesthat are shared by each and everyassociate.
  • 4. SWFVISIONMISSIONEVALUATIONCURRENT APPLICATIONCOMPANY STRAEGYSensibly financed (with prudent mix of equity anddebt).Offers above-average profitability (in terms of returnon capital invested).Aims for rapid growth in revenues (with profits laggingbut in prospect).Targets expanding, or otherwise attractive, marketsegments.Develops a strong franchise or brand.Devotes substantial resources to innovation(R&D, offerings or market).Competes on non-price issues (e.g.quality, service, functionality).Very close to customers and responsive to their needs.Seeks specialist/leadership image with superiorofferings.Well managed with high-grade staff & good people-management.
  • 5. SWFVISIONMISSIONEVALUATIONCURRENT APPLICATIONCOMPANY STRAEGY1. Variety2.Superiority3.Progessivness
  • 6. SWFVISIONMISSIONEVALUATIONCURRENT APPLICATIONCOMPANY STRAEGYAbove the threeFactorsTargeting CustomersSatisfaction.
  • 7. SWFDOMINANT ECONOMIC FEATURESCOMPETITIONFUTURE PROSPECTSRIVAL STRATEGIESFACTORS CAUSING CHANGEBeyond YourExpectationsPART - 2INDUSTRYANALYSIS
  • 8. SWFDOMINANT ECONOMIC FEATURESCOMPETITIONFUTURE PROSPECTSRIVAL STRATEGIESFACTORS CAUSING CHANGEOur SB Series, Whogave us more valuein the PakistanMarket.
  • 9. SWFDOMINANT ECONOMIC FEATURESCOMPETITIONFUTURE PROSPECTSRIVAL STRATEGIESFACTORS CAUSING CHANGE GERMANY ( ZSK ) JAPAN (BARUDHAN and TAJIMA ) CHINA ( ZGM etc )
  • 10. SWFDOMINANT ECONOMIC FEATURESCOMPETITIONFUTURE PROSPECTSRIVAL STRATEGIESFACTORS CAUSING CHANGE Factory Automation CostIncrease. Making Automation. Employee Quantity. Trend Change in Pakistan.
  • 11. SWFDOMINANT ECONOMIC FEATURESCOMPETITIONFUTURE PROSPECTSRIVAL STRATEGIESFACTORS CAUSING CHANGE Price Factor. Agent System.So on….
  • 12. SWFDOMINANT ECONOMIC FEATURESCOMPETITIONFUTURE PROSPECTSRIVAL STRATEGIESFACTORS CAUSING CHANGE NEVER COMPROMISE INQUALITY. Planning to start businessin South Africa.
  • 13. SWFCOMPANY STRATEGY & LEVELSWOTCOMPETITIVE POSITIONCOST & PRICINGBeyond YourExpectationsPART – 3COMPANYANALYSIS
  • 14. SWFCOMPANY STRATEGY & LEVELSWOTCOMPETITIVE POSITIONCOST & PRICINGKnit, woven, jeans etc todevelop to produce andsupply sewing machine tosatisfy customer needs.LEVELDifferentiated strategy so thatspecialized items can providecustomers with satisfactory byutilizing all available systems.
  • 15. SWFCOMPANY STRATEGY & LEVELSWOTCOMPETITIVE POSITIONCOST & PRICINGSTRONG World Fast Machine Superior Quality Various Model
  • 16. SWFCOMPANY STRATEGY & LEVELSWOTCOMPETITIVE POSITIONCOST & PRICINGOPPORTUNITY Marketing Relationship with diffcountry More Ideas andinnovations.
  • 17. SWFCOMPANY STRATEGY & LEVELSWOTCOMPETITIVE POSITIONCOST & PRICINGWEAK High Price No FTA agreement
  • 18. SWFCOMPANY STRATEGY & LEVELSWOTCOMPETITIVE POSITIONCOST & PRICINGTHREAT China Brand Cheap Price Machine Political Matter Strikes Inflation
  • 19. SWFCOMPANY STRATEGY & LEVELSWOTCOMPETITIVE POSITIONCOST & PRICING Material Cost 60 % to 70 %( Assembled in anothercountry) Manufacturing Cost.( Korea ) Over Head Charges( Salary, electricity, A/S, etc ) Other( Fraight Cost, RND, VesselCost )
  • 20. SWFCOMPANY STRATEGY & LEVELSWOTCOMPETITIVE POSITIONCOST & PRICING Only for those who don’thave any idea about thequality work. Short term business.
  • 21. SWFFOREIGN MARKETSGLOBAL COMPETITIONGLOBAL SYSTEMBeyond YourExpectationsPART – 4GLOBALIZINGMARKET
  • 22. SWFFOREIGN MARKETSGLOBAL COMPETITIONGLOBAL SYSTEM Modern Technology High Speed Life Trend Impact Quality Work Time Management
  • 23. SWFFOREIGN MARKETSGLOBAL COMPETITIONGLOBAL SYSTEMMain Two Competitors :1. GERMANY (ZSK)2. JAPAN ( TAJIMA,BARUDHAN )
  • 24. SWFFOREIGN MARKETSGLOBAL COMPETITIONGLOBAL SYSTEMGOOD POINTS Global InformationAccurately Delivering to HeadQuarter. Close Approach toCustomers. Better Support & CustomerService.( CUSTOMERKNOWLEDGE IS OUR DUTY)
  • 25. SWFFOREIGN MARKETSGLOBAL COMPETITIONGLOBAL SYSTEMBAD POINTS Branch Offices Slow Decision ( Phone,Emails ) Time Consuming High Cost
  • 26. SWFHISTORYBRANDVISIONBeyond YourExpectationsSUNSTAR VIDEOHIGHLIGHTGLOBAL
  • 27. SWFCONCLUSION
  • 28. SWFMr. JAY KIMCANDIDATEGeneral ManagerSWF (SUNSTAR) PakistanINTERVIEWERM. ASEEM RIAZNUDRAT ISHAQUEHIRA ABBAS