According to David Smith, of Smith Geiger consulting, this remains one of THE thorny issues for new media. The business model for monetizing web content is by no means secure. Nielsen has been promising to develop better models/services for “ratings” in this area. But so far….
From “The Three Screen Report,” Nielsen (4th Quarter 2009)
*In a March 2010 presentation David Smith, partner in the consulting firm SmithGeiger explained that local stations, cable and network outlets must embrace the “three-screen” strategy and understand how to integrate them into a unified brand in order to succeed.
In a March 2010 presentation David Smith, partner in the consulting firm SmithGeiger (Los Angeles)
In a March 2010 presentation David Smith, partner in the consulting firm SmithGeiger explained that Radio, TV, and the web are no longer considered the go-to destination for breaking news, weather information, and other information of an urgent nature.
The Future of TV NewsNote: it’s here and it’s exciting. Holly Edgell The Missouri School of Journalism April 2010
First, a word about Journalism:Ten Reasons for optimism? From an article by Mark Glaser of MediaShift More access to more journalism worldwide Aggregation and personalization satisfies audiences Digital delivery offers more ways to reach people There are more fact-checkers than ever in the history of journalism Collaborative investigations between pro and amateur journalists More voices are part of the news conversation Greater transparency and a more personal tone Growing advertising revenues online* An online shift from print could improve our environmental impact Stories never end
Now, a word from Nielsen about tv and video* Nielsen is the company that monitors television and web audiences on the local and national level Ratings, diaries, meters Consumers are adding video platforms to their weekly schedule, rather than replacing them. The typical American continues to increase his/her media time, watching each week almost: 35 hrs of TV, 2 hrs of timeshifted TV (DVR 22 minutes of online video 4 minutes of mobile video, while also spending 4 hours on the Internet Americans now spend 35% more time using the Internet and TV simultaneously than in 2008 – spending up to 3.5 hours each month surfing the Internet and watching TV at the same time
Trends & challenges for TV News More TV news/video to web only Newsy.com Rocketboom.com Three-screen strategy: On-air, on the web, on mobile devices* Nielsen’s “Three Screen Report” How to make money on the web? Will advertisers keep paying big bucks when viewers can easily avoid ads with DVRs? User demand for personalized content and interactive features Continued mergers mean fewer companies owning more media outlets Two-way street: Media no longer the sole news gatherers, gatekeepers and agenda-setters CNN iReport All journalists become “multi-media” journalists
More Trends – Television Network “Big 3” Newscasts lose audience share to cable news* Predictions of 1 or 2 local affiliates per market* FNC & MSNBC gain traction from primetime programming staked to political perspectives Local: Shift in audience from late news to morning news; adding to late afternoon* One-man band news gatherers Mobile journalist Backpack journalist Multimedia journalist All-platform journalist (CNN)
Technological changes… AKA gadgets The Web was just the beginning Mobile is the new “urgency device” Cable and broadcast outlets develop apps Users expect news & information anywhere Sound & Images are easier to get FlipVideo iPhone & Nexus One Vericorder Video has nearly unlimited outlets for sharing e.g. YouTube, Vimeo, Flickr, Facebook More than 50 and counting
Social media & TV News Twitter and Facebook Local, national, global television outlets harness social media to interact with audiences, promote programming Anchors and reporters use social media to make personal connections with audiences by communicating “directly” about stories, asking for news tips News managers work to balance “giving away” the story before air time and meeting audience demands for news outside the old cycles Stations use social media to create events where journalists can interact with audiences in person: E.g. Tweetups & Twestivals
The Job Descriptions WJLA-TV, Washington DC “We’re looking for journalists to help shape the future of local news for an increasingly mobile community. You will play a key role in an exciting online operation covering local news for the Washington metro area. You won’t have to worry about the way we’ve always done things, because you will be trailblazing a new job for a new website.” Mobile Producer Community Host Social Media Producer Multimedia Web Reporter Web Producer
More Job Descriptions Web Editor, KMBC-TV (Kansas City) Journalist-Blogger, Oregan Public Radio (Portland) Social Networking Coordinator, Politico.com Web Producers, Politico.com Web Section Editor, Politico.com Political Reporters, Politico.com Online Editor, WNYC Radio Online Entertainment Producers, KABC (Los Angeles) Associate Online Editor, About.com
The Journalist:What’s new? What’s the same? NEW: Outlooks & Attitudes Innovation Entrepreneurship Flexibility No more “silo-think” Learn and embrace new technology THE SAME: Skills & Characteristics Writing Reporting Cultivating Sources Copy editing Editorial judgment Organization Curiosity
Tweeting your way to a tv news job: a true story “It all came down to Twitter. Yes, the very same social media tool that allows anyone to project their most trivial thoughts and impulses out into the world. Except Ashley tweeted strategically. Shortly after applying for a job at WYMT-TV in Hazard, Kentucky she began following the stations news director on Twitter.” More at hollyedgell.com