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The Future of TV News
The Future of TV News
The Future of TV News
The Future of TV News
The Future of TV News
The Future of TV News
The Future of TV News
The Future of TV News
The Future of TV News
The Future of TV News
The Future of TV News
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The Future of TV News

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A version of "The Future of Journalism" tailored to my television news producing class.

A version of "The Future of Journalism" tailored to my television news producing class.

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  • According to David Smith, of Smith Geiger consulting, this remains one of THE thorny issues for new media. The business model for monetizing web content is by no means secure. Nielsen has been promising to develop better models/services for “ratings” in this area. But so far….
  • From “The Three Screen Report,” Nielsen (4th Quarter 2009)
  • *In a March 2010 presentation David Smith, partner in the consulting firm SmithGeiger explained that local stations, cable and network outlets must embrace the “three-screen” strategy and understand how to integrate them into a unified brand in order to succeed.
  • In a March 2010 presentation David Smith, partner in the consulting firm SmithGeiger (Los Angeles)
  • In a March 2010 presentation David Smith, partner in the consulting firm SmithGeiger explained that Radio, TV, and the web are no longer considered the go-to destination for breaking news, weather information, and other information of an urgent nature.
  • Transcript

    • 1. The Future of TV NewsNote: it’s here and it’s exciting.
      Holly Edgell
      The Missouri School of Journalism
      April 2010
    • 2. First, a word about Journalism:Ten Reasons for optimism?
      From an article by Mark Glaser of MediaShift
      More access to more journalism worldwide
      Aggregation and personalization satisfies audiences
      Digital delivery offers more ways to reach people
      There are more fact-checkers than ever in the history of journalism
      Collaborative investigations between pro and amateur journalists
      More voices are part of the news conversation
      Greater transparency and a more personal tone
      Growing advertising revenues online*
      An online shift from print could improve our environmental impact
      Stories never end
    • 3. Now, a word from Nielsen about tv and video*
      Nielsen is the company that monitors television and web audiences on the local and national level
      Ratings, diaries, meters
      Consumers are adding video platforms to their weekly schedule, rather than replacing them.
      The typical American continues to increase his/her media time, watching each week almost:
      35 hrs of TV,
      2 hrs of timeshifted TV (DVR
      22 minutes of online video
      4 minutes of mobile video, while also spending 4 hours on the Internet
      Americans now spend 35% more time using the Internet and TV simultaneously than in 2008 – spending up to 3.5 hours each month surfing the Internet and watching TV at the same time
    • 4. Trends & challenges for TV News
      More TV news/video to web only
      Newsy.com
      Rocketboom.com
      Three-screen strategy: On-air, on the web, on mobile devices*
      Nielsen’s “Three Screen Report”
      How to make money on the web?
      Will advertisers keep paying big bucks when viewers can easily avoid ads with DVRs?
      User demand for personalized content and interactive features
      Continued mergers mean fewer companies owning more media outlets
      Two-way street: Media no longer the sole news gatherers, gatekeepers and agenda-setters
      CNN iReport
      All journalists become “multi-media” journalists
    • 5. More Trends – Television
      Network “Big 3” Newscasts lose audience share to cable news*
      Predictions of 1 or 2 local affiliates per market*
      FNC & MSNBC gain traction from primetime programming staked to political perspectives
      Local: Shift in audience from late news to morning news; adding to late afternoon*
      One-man band news gatherers
      Mobile journalist
      Backpack journalist
      Multimedia journalist
      All-platform journalist (CNN)
    • 6. Technological changes… AKA gadgets
      The Web was just the beginning
      Mobile is the new “urgency device”
      Cable and broadcast outlets develop apps
      Users expect news & information anywhere
      Sound & Images are easier to get
      FlipVideo
      iPhone & Nexus One
      Vericorder
      Video has nearly unlimited outlets for sharing e.g. YouTube, Vimeo, Flickr, Facebook
      More than 50 and counting
    • 7. Social media & TV News
      Twitter and Facebook
      Local, national, global television outlets harness social media to interact with audiences, promote programming
      Anchors and reporters use social media to make personal connections with audiences by communicating “directly” about stories, asking for news tips
      News managers work to balance “giving away” the story before air time and meeting audience demands for news outside the old cycles
      Stations use social media to create events where journalists can interact with audiences in person:
      E.g. Tweetups & Twestivals
    • 8. The Job Descriptions
      WJLA-TV, Washington DC
      “We’re looking for journalists to help shape the future of local news for an increasingly mobile community. You will play a key role in an exciting online operation covering local news for the Washington metro area. You won’t have to worry about the way we’ve always done things, because you will be trailblazing a new job for a new website.”
      Mobile Producer
      Community Host
      Social Media Producer
      Multimedia Web Reporter
      Web Producer
    • 9. More Job Descriptions
      Web Editor, KMBC-TV (Kansas City)
      Journalist-Blogger, Oregan Public Radio (Portland)
      Social Networking Coordinator, Politico.com
      Web Producers, Politico.com
      Web Section Editor, Politico.com
      Political Reporters, Politico.com
      Online Editor, WNYC Radio
      Online Entertainment Producers, KABC (Los Angeles)
      Associate Online Editor, About.com
    • 10. The Journalist:What’s new? What’s the same?
      NEW: Outlooks & Attitudes
      Innovation
      Entrepreneurship
      Flexibility
      No more “silo-think”
      Learn and embrace new technology
      THE SAME: Skills & Characteristics
      Writing
      Reporting
      Cultivating Sources
      Copy editing
      Editorial judgment
      Organization
      Curiosity
    • 11. Tweeting your way to a tv news job: a true story
      “It all came down to Twitter. Yes, the very same social media tool that allows anyone to project their most trivial thoughts and impulses out into the world. Except Ashley tweeted strategically. Shortly after applying for a job at WYMT-TV in Hazard, Kentucky she began following the stations news director on Twitter.”
      More at hollyedgell.com

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