Doing Journalism at an NBC Affiliate


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Doing Journalism at an NBC Affiliate

  1. 1. KOMU 8 News: Doing journalism at an NBC affiliate<br />By Holly Edgell<br />Assistant Professor, <br />The Missouri School of Journalism<br />Executive Producer, KOMU-TV<br />Oct. 13, 2009<br />
  2. 2. First, about NBC<br />1926: NBC establishes nation&apos;s first permanent radio network.
1931: NBC begins experimental TV broadcasts atop the Empire State Building.<br />1941: NBC granted FCC&apos;s first commercial TV station license for WNBT, New York<br />1951: NBC inaugurates first regular coast-to-coast TV network service.
1952: Today becomes first network early morning news show.
1953: NBC begins first color broadcasts, nine years ahead of other networks.<br />1986: General Electric acquires RCA and becomes NBC parent company.<br />2002: NBC acquires Telemundo, Bravo, and station KNTV in San Jose/San Francisco.
2003: NBC and Vivendi Universal Entertainment agree to merge and form new entity called NBC Universal.<br />
  3. 3. NBC At a Glance<br />Headquarters: Rockefeller Plaza, New York<br />Comprises: <br />NBC Universal Television Group<br />More than 200 local affiliates around the country<br />NBC Local Media Division<br />10 NBC owned-and-operated television stations reaching 27% of U.S. TV households<br />Telemundo (Spanish language)<br />NBC News<br />NBC Universal<br />NBC Sports & Olympics<br />
  4. 4. About KOMU-TV<br />Designated Market Area: Columbia & Jefferson City<br />First broadcast its signal in 1953<br />Broadcasting in HD since 2008<br />Approx. 170,000 TV Households<br />Market Ranking #137 of 210 (Nielsen)<br />Viewers across 15 Mid-Missouri counties<br />A full-power NBC affiliate operating as an independent commercial property. <br />The only university-owned commercial television station in the United States utilizing its newsroom as a working lab for students<br />
  5. 5. KOMU 8 Viewing Area<br />
  6. 6. KOMU & NBC<br />Like most NBC and other network affiliates KOMU airs NBC programming throughout the day.<br />7 to 11 a.m. weekdays: The Today Show<br />12 to 1 p.m. weekdays: Days of Our Lives (soap opera)<br />5:30 to 6 p.m. weekdays: NBC Nightly News<br />7 to 10 p.m. weekdays: NBC Prime Time (shows include Law & Order, The Office, Dateline NBC, Jay Leno, Heros, 30 Rock)<br />
  7. 7. Beyond NBC<br />Also like other network affiliates, KOMU has the option of purchasing syndicated programs to complete its programming lineup:<br />11 – 11:30 am weekdays: The Insider<br />11:30 am – 12 pm weekdays: Access Hollywood<br />1 – 2 pm weekdays: Dr. Oz (talk show)<br />2 – 3 pm weekdays: Rachel Ray (talk show)<br />3 – 4 pm weekdays: Dr. Phil (talk show)<br />4 – 5 pm weekdays: Oprah Winfrey (talk show)<br />
  8. 8. KOMU 8 NewsAll Newscasts streamed live on<br />4:30 – 7 am weekdays: KOMU 8 News Today<br />12 – 12:15 pm weekdays: KOMU 8 News at Noon (Web)<br />5:00 – 5:30 pm weekdays: KOMU 8 News at Five<br />6:00 – 6:30 pm Monday through Saturday: <br /> KOMU 8 News at Six<br />10 – 10:30 pm Monday through Sunday: <br /> KOMU 8 News at Ten<br />10:30 – 11 pm Sunday: KOMU 8 Sports Show<br />FOUR HOURS & 15 MINUTES OF NEWS DAILY (WEEKDAYS)<br />
  9. 9. KOMU 8 News & NBC News<br />As a local affiliate KOMU-TV’s newsroom operates independently from NBC News, focusing on content aimed at the LOCAL audience.<br />All newscasts except 6 p.m. usually include some national & international news – focusing on the big stories of the day. For example:<br />KOMU 8 News at Five: “First Nation” & “First World”<br />See 5 pm rundown handout<br />KOMU 8 News at Ten: “World View”<br />
  10. 10. NBC NewsChannel VOD<br />
  11. 11. NBC NewsChannelVideo on Demand (VOD)<br />As an NBC Affiliate KOMU 8 can access a wide variety of video for regional, national & international news stories through the NewChannel service<br />NewsChannel is based in North Carolina. Coordinates story and video by region. Available to all NBC affiliates.<br />NewsChannel has a core group of reporters assigned around the country and in Washington, DC<br />Affiliates can choose to use these reporters in live shots for major breaking news, including “custom” live shots.<br />Affiliates may also request archival video <br />NewsChannel also provides satellite booking services<br />
  12. 12. KOMU 8 News & Journalism<br />Brand: “Coverage You Can Count On… In High Definition”<br />Although there is no formula, we teach and follow an accepted set of American news values:<br />Proximity/Local
     Did something happen close to home, or did it involve people from here?<br />Timeliness
     Did something happen recently or did we just learn about it?<br />Impact
     Are many people affected or just a few? <br />Controversy
     Are people in disagreement about this?<br />Conflict
     Is there confrontation or violence involved?<br />Prominence
     Is a well-known person involved? <br />Currency
     Are people here talking about this? <br />Oddity
     Is what happened unusual? <br />WE OFTEN ASK: “WHAT ARE PEOPLE TALKING ABOUT?”<br />
  13. 13. Weather & News at KOMU-TV<br />Brand: “Live Doppler 8 First Alert Weather”<br />Research shows Mid-Missouri viewers can’t get enough weather!<br />Severe Weather (storms, ice, high winds, flooding, tornados)<br />Disruptive Weather (heavy rain, high heat, snow, wind)<br />If there are severe or disruptive conditions, weather becomes news, often our <br />lead story.<br />
  14. 14. How do we decide what to cover & air?<br />We take into account news values, but we also consider the audience for each newscast<br />5 p.m.<br />Often the first newscast people are seeing since the morning news<br />Lead story is usually LOCAL unless there is major breaking news with wide IMPACT <br />Audience largely composed of women (Oprah viewers), many whom may be “stay-at-home” or work only part-time.<br />Concerned with EDUCATION, HEALTH, FAMILY, CONSUMER issues<br />Shorter stories, faster pace<br />
  15. 15. How do we decide what to cover & air<br />The 6 p.m. news follows NBC Nightly News<br />Even more local in focus than the 5 p.m. newscast<br />Audience comprised of more working professionals, including more men<br />Longer, more in-depth stories<br />Including our “franchises”<br />Sports<br /> heavily weighted to local college and high school teams, regional professional teams<br />Feature stories focusing on “human interest”<br />
  16. 16. Types of stories in local news<br />Breaking or Spot News<br />Something happening now or just over. Often “live” coverage.<br />Event<br />Often pre-arranged, media alerted by press release<br /> press conference, ribbon-cutting, speech, meeting<br />“News you can use”<br />Subject matter empowers viewers<br />Health, consumer<br />Enterprise<br />Reporter develops an original idea, sources <br />Personalities, new trends, expository themes, issues<br />
  17. 17. Types of stories in local news<br />Investigative<br />Uncovering a problem, explaining a complex issue with primary research<br />Often exposes corruption, incompetence, negligence, or fraud by officials, government or business/organizations<br />Call to action<br />Coverage of a person or organization in need of assistance.<br />Franchise<br />Similar to newspaper “beats.”<br />Reporter develops expertise in an area over time, specializes in subject area <br />