More Mobile + Tablets<br />And maybe some A/R, if you’re good.<br />
The Past <br />As of one second ago.<br />
Pointroll Capabilities<br />
The Present<br />Starring Rupert Murdoch<br />
"We'll have young people reading newspapers.”<br />
“The Wall Street Journal has sold 10,000 iPad subscriptions at $17 per month.”<br />The Financial Times, 7.30.10<br />
“Unlike the Kindle, we keep 100% of the revenue from the iPad.” <br />
As of June 26th, Apple had sold 3.27 million iPads.  <br />More than $2 billion in revenue in a product category that didn...
The Future<br />
Glamour’s September issue isthe biggest in 20 years with ad pages up 57% for the month.September, 2009: 153September, 2010...
iAds<br />
iAd Takeaways<br /><ul><li>iAd will focus solely on in-app advertising, not mobile search or mobile browsing. This is beca...
 Interactivity of online ad meets emotion of TV ad.
Utilizes all features of iPhone 4 OS (location aware, accelerometer).
 Browse and purchase goods, enter sweepstakes, gain exclusive access, games, video, downloads, submit contact info.
 Examples of option to buy things straight from the ad: (Target- purchase dorm room items, Toy Story 3- purchase Toy Story...
 Enter sweepstakes: (Dove- browse products, enter sweepstakes, interviews with major league baseball athletes, provides a ...
 Exclusive access: (Nissan leaf- only to people who register through the iAd).
 Shake phone to show different style options, etc (ex: nike shoe colors, Nissan leaf colors)</li></li></ul><li>More A/R ex...
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Tablet Advertising: The Creative Circus Digital Trends Class: Heddy Lunenfeld

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Tablet Advertising: The Creative Circus Digital Trends Class: Heddy Lunenfeld

  1. 1. More Mobile + Tablets<br />And maybe some A/R, if you’re good.<br />
  2. 2. The Past <br />As of one second ago.<br />
  3. 3.
  4. 4.
  5. 5.
  6. 6. Pointroll Capabilities<br />
  7. 7.
  8. 8. The Present<br />Starring Rupert Murdoch<br />
  9. 9. "We'll have young people reading newspapers.”<br />
  10. 10. “The Wall Street Journal has sold 10,000 iPad subscriptions at $17 per month.”<br />The Financial Times, 7.30.10<br />
  11. 11. “Unlike the Kindle, we keep 100% of the revenue from the iPad.” <br />
  12. 12. As of June 26th, Apple had sold 3.27 million iPads. <br />More than $2 billion in revenue in a product category that didn’t even exist one year ago.<br />
  13. 13.
  14. 14. The Future<br />
  15. 15. Glamour’s September issue isthe biggest in 20 years with ad pages up 57% for the month.September, 2009: 153September, 2010: 241 <br />The New York Times 7.19.10<br />
  16. 16. iAds<br />
  17. 17.
  18. 18.
  19. 19. iAd Takeaways<br /><ul><li>iAd will focus solely on in-app advertising, not mobile search or mobile browsing. This is because they see users are spending large amounts of time using apps.
  20. 20. Interactivity of online ad meets emotion of TV ad.
  21. 21. Utilizes all features of iPhone 4 OS (location aware, accelerometer).
  22. 22. Browse and purchase goods, enter sweepstakes, gain exclusive access, games, video, downloads, submit contact info.
  23. 23. Examples of option to buy things straight from the ad: (Target- purchase dorm room items, Toy Story 3- purchase Toy Story 3 game from ad).
  24. 24. Enter sweepstakes: (Dove- browse products, enter sweepstakes, interviews with major league baseball athletes, provides a virtual tour of their homes).
  25. 25. Exclusive access: (Nissan leaf- only to people who register through the iAd).
  26. 26. Shake phone to show different style options, etc (ex: nike shoe colors, Nissan leaf colors)</li></li></ul><li>More A/R examples<br />
  27. 27. A/R Business Card<br />
  28. 28. Virtual Raybans starring Buster<br />
  29. 29. A/R using geo-tagging<br />
  30. 30. A/R embedded in product<br />
  31. 31. Strategy Board<br />
  32. 32. Take one of these existing big ideas – or use one of your own – and make an iAd for the iPad.Apple I’m a Mac and I’m a PCAxe: How dirty boys get cleanUby Kotex: Reality Check<br />

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