Social media I
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Social media I

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Social media - what is the driving force behind the human activity? How can we create compelling stories that make people want to share. Why do people share so much in the frist place?

Social media - what is the driving force behind the human activity? How can we create compelling stories that make people want to share. Why do people share so much in the frist place?

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Social media I Social media I Presentation Transcript

  • Social NetworkingMore love than your mother.
  • Why?
  • What people want What clients wantAttention Attention
  • Part I: What People Want
  • More friends.
  • More friends.
  • More followers.
  • More followers.
  • More interesting places.
  • More important.
  • And because she soimportant...You can help hermake purchasing decisions.
  • Part II: What Clients Want
  • Socially Enabled CommerceorCrowd Power
  • Conversations become purchases.
  • Purchases become conversations.
  • “The opportunity for marketers is thatinstead of having to pay for their messageto run somewhere, they can ‘earn’ mediafor free, via consumers spreadingYouTube clips, Groupons, and tweets.”Sacks, Danielle. “The Future of Advertising.” FastCompany. 17 November 2010. <http://www.fastcompany.com/magazine/151/mayhem-on-madison-avenue.html?page=0%2C1>
  • Why they were advertising: To launch the new EAgame, All Points Bulletin (APB)Target: a crowded marketplace, cynical gamingaudienceBudget: LimitedSingle most persuasive idea: the powerfulcustomization engine that is unique to APB.
  • Results: Almost 46,000 people voted onthe customization aspects of the humanavatar. Then continued to watch when hewas virtually recreated an released intothe game.When the campaign ended 5 millionpeople were aware of it and it hadclocked up 186,000 YouTube views.
  • Strategy Board involvement Ego Remarkable Insecurity 1st to post magic/story entertaining Trust hipness Attention belonging viral Validation results To Be approval Heard
  • How can you bring a socialnetworking component tothis Ikea TV spot?