Memes skyler

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A wonderful presentation by Skyler Dobin on Memes.

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  • Who doesn't want to be in on an inside joke? It's kind of weird to outsiders bc they don't get it. Once they do get it, they feel like they belong to the group. They can pass it along and expand the group or send it back to other parts of the group to prove their understanding/self worth.
  • The  "Dancing Baby,"  also called  "Baby Cha-Cha,"  refers to an animated 3D model of a baby and  3D-rendered  video animations of that baby dancing a sort of cha-cha style of dance for several seconds. The Dancing Baby animation quickly became a media phenomenon,  Internet Phenomenon ,  Internet meme , and one of the first  viral videos  in the mid-to-late 1990s. I say it was the first. It was the first time I saw something weird that I wanted to send (via email) to someone else, after someone had showed/emailed it to me. As evidenced by the widespread use of the original file renderings used in many appearances between 1996 and 1998, no single use or particular end user or company's e-mails were responsible for proliferating this dancing baby animation and its initial internet phenomenon. The original animation and model are credited for its general appeal. Together with the fundamental amusement of seeing for the first time a baby's image actually perform a sophisticated dance step like the cha-cha, the rapid expansion of internet access and use at the time (between 1996–1998), the immediate (1996-forward) popularity of the Character Studio and 3ds max products (first-of-kind on Windows) with animators and 3D fx artists, the easy royalty-free accessibility to using and rendering the dancing baby's 3D source file, its world-wide usage in product marketing, and the resulting widespread use of the sk_baby.max file for product clips in television, news, advertisements, and thousands of websites are all credited with the "Dancing Baby" animation quickly becoming a media and internet phenomenon (or meme).
  • The  "Dancing Baby,"  also called  "Baby Cha-Cha,"  refers to an animated 3D model of a baby and  3D-rendered  video animations of that baby dancing a sort of cha-cha style of dance for several seconds. The Dancing Baby animation quickly became a media phenomenon,  Internet Phenomenon ,  Internet meme , and one of the first  viral videos  in the mid-to-late 1990s. I say it was the first. It was the first time I saw something weird that I wanted to send (via email) to someone else, after someone had showed/emailed it to me. As evidenced by the widespread use of the original file renderings used in many appearances between 1996 and 1998, no single use or particular end user or company's e-mails were responsible for proliferating this dancing baby animation and its initial internet phenomenon. The original animation and model are credited for its general appeal. Together with the fundamental amusement of seeing for the first time a baby's image actually perform a sophisticated dance step like the cha-cha, the rapid expansion of internet access and use at the time (between 1996–1998), the immediate (1996-forward) popularity of the Character Studio and 3ds max products (first-of-kind on Windows) with animators and 3D fx artists, the easy royalty-free accessibility to using and rendering the dancing baby's 3D source file, its world-wide usage in product marketing, and the resulting widespread use of the sk_baby.max file for product clips in television, news, advertisements, and thousands of websites are all credited with the "Dancing Baby" animation quickly becoming a media and internet phenomenon (or meme).
  • The  "Dancing Baby,"  also called  "Baby Cha-Cha,"  refers to an animated 3D model of a baby and  3D-rendered  video animations of that baby dancing a sort of cha-cha style of dance for several seconds. The Dancing Baby animation quickly became a media phenomenon,  Internet Phenomenon ,  Internet meme , and one of the first  viral videos  in the mid-to-late 1990s. I say it was the first. It was the first time I saw something weird that I wanted to send (via email) to someone else, after someone had showed/emailed it to me.
  • The  "Dancing Baby,"  also called  "Baby Cha-Cha,"  refers to an animated 3D model of a baby and  3D-rendered  video animations of that baby dancing a sort of cha-cha style of dance for several seconds. The Dancing Baby animation quickly became a media phenomenon,  Internet Phenomenon ,  Internet meme , and one of the first  viral videos  in the mid-to-late 1990s. I say it was the first. It was the first time I saw something weird that I wanted to send (via email) to someone else, after someone had showed/emailed it to me.
  • "There are a few constants not only on the Internet, but throughout modern culture -- an interest in all things 'cute.' Starting in the 1870s with Harry Pointer and his carte de visite's featuring cats with amusing captions, to our modern day incarnation of LOLcats, popular culture has taken interest in kittens, cats, babies, and puppies," says Rountree.
  • This is going to scare the shit out of a lot of clients, and probably some agencies too.  It's going to be your job to teach your bosses why it's ok while admitting that it could be risky. Juice is worth the squeeze - Old Spice Guy?
  • "I don't always do X, but when I do, I Y"
  • Just being the most interesting
  • Writer and W+K Supposedly got a job after making his list
  • This one is god awful.
  • Memes skyler

    1. 1. Memes Everything Heddy didn't cover
    2. 3. My ducks in a row <ul><li>I. What is a meme? </li></ul><ul><li>    A. Babies </li></ul><ul><li>    B. Cats </li></ul><ul><li>II. Memes in Advertising. </li></ul><ul><li>    A. XX </li></ul><ul><li>    B. Mr. Splashy Pants </li></ul><ul><li>III. How you can meme. </li></ul><ul><li>    A. Chazmeme </li></ul><ul><li>    B. Greg Rutter </li></ul><ul><li>    C. Extra </li></ul>
    3. 4. What is a meme? <ul><li>The term  Internet meme  is used to describe a concept that spreads via the  Internet . Duh. </li></ul><ul><li>My definition: an inside joke that starts in one area of the internet and, if it's good enough, expands outward. </li></ul>The Meme Timeline
    4. 5. The Godfather of Memes: The Dancing Baby
    5. 6. The Godfather of Memes: The Dancing Baby Dancing Baby - Oct 21, 1996 Do you really want to watch this? 1998 - Blockbuster spot
    6. 7. The Godfather of Memes: The Dancing Baby
    7. 8. The Godfather of Memes: The Dancing Baby
    8. 9. The Godfather of Memes: The Dancing Baby
    9. 10. Why does the internet <3 cats?
    10. 12. Kitty knowledge droppings 1800s - Henry Pointer 2000s - Ben Huh
    11. 13. So newsworthy <ul><li>&quot;Cats have very expressive facial and body expressions, so they are a perfect canvas for human emotion, which makes them awesome for captioning and anthropomorphization,&quot; says Ben Huh, CEO of The Cheezburger Network. </li></ul><ul><li>- ABC News </li></ul>
    12. 14. Memes in Advertising
    13. 15. XX
    14. 16. You can't make this stuff up. Wait, yes you can.
    15. 17. You can't make this stuff up. Wait, yes you can.
    16. 18. You can't make this stuff up. Wait, yes you can.
    17. 19. You can't make this stuff up. Wait, yes you can.
    18. 20. But is it effective? <ul><li>&quot;There's never really been an import brand that's been built so clearly through advertising.&quot;  </li></ul><ul><li>- Benj Steinman from The Idea Writers via Ad Age </li></ul>Yes it is. &quot;In a period when imported beer sales dropped 11 percent, sales of Dos Equis rose more than 17 percent.&quot; 
    19. 22. Green Peace, Mr. Splashy Pants and Reddit:  A three-way for good.
    20. 23. But who makes the memes? And how? <ul><li>You, me and everyone we know. </li></ul><ul><li>The simpler the better. </li></ul><ul><li>As we just saw, dumb can be smart. </li></ul><ul><li>Hey look, a new whale meme. </li></ul>
    21. 24. Does anyone know this guy?
    22. 25. He was tagged. So we memed.
    23. 35. What's the meme-ing of all this? <ul><li>Fun. </li></ul>
    24. 36. How You Can Meme: - Greg Rutter
    25. 37. If you are going to try to make a meme <ul><li>Don't set out to make a meme. Set out to make something great . </li></ul><ul><li>Every agency wants to make viral videos, but most of them suck. </li></ul><ul><li>If you can make something great it will go viral/become a meme. </li></ul>
    26. 38. Now go make your own
    27. 39. Additional Links <ul><li>http://memegenerator.net/ </li></ul><ul><li>http://knowyourmeme.com/ </li></ul><ul><li>http://www.reddit.com/ </li></ul><ul><li>http://willitblend.com/ </li></ul>Socially Awkward Penguin

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