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Herd presentation

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A look at the psychology behind marketing borrowing from Seth Godin, Derek Sivers and Malcom Gladwell.

A look at the psychology behind marketing borrowing from Seth Godin, Derek Sivers and Malcom Gladwell.

Published in: Education

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  • Transcript

    • 1. The HerdA Study in Marketing Psychology
    • 2. Insurance
    • 3. Food Shopping
    • 4. Coupon
    • 5. Colour
    • 6. “I’ll have what he’s having.”
    • 7. Applause!
    • 8. Harnessing The Herd
    • 9. The most-effective formof advertising?Word of Mouth
    • 10. Purchasing Decisions Rational Irrational
    • 11. Harnessing The Leaders(or second in command)
    • 12. The most-effective formof advertising?Word of Mouth
    • 13. What people want What clients wantAttention Attention
    • 14. "That is the paradox of the epidemic:that in order to create one contagiousmovement, you often have to createmany small movements first."— Malcolm Gladwell (The Tipping Point)
    • 15. "If you want to bring a fundamentalchange in peoples belief andbehavior...you need to create acommunity around them, where thosenew beliefs can be practiced andexpressed and nurtured."— Malcolm Gladwell (The Tipping Point)
    • 16. Blogs become web mags
    • 17. Applause!
    • 18. Leveraging The Herd:The Power of Bitching
    • 19. Dear @SouthwestAir-I know I’m fat, butwas Captain Leysath really justified inthrowing me off a flight for which I wasalready selected?
    • 20. Strategy Board Ego RemarkableInsecurity TrustAttentionValidation To Be Heard
    • 21. Gift your target Useful Entertaining Informational Early Adopter
    • 22. well-fed.tumblr.com/oscarzabala.tumblr.com/Holga 135 BC 35 mm camera