Sustainability and the Consumer - LOHAS
Upcoming SlideShare
Loading in...5
×
 

Sustainability and the Consumer - LOHAS

on

  • 3,625 views

 

Statistics

Views

Total Views
3,625
Views on SlideShare
3,600
Embed Views
25

Actions

Likes
1
Downloads
125
Comments
0

3 Embeds 25

http://www.slideshare.net 17
https://www.slidebatch.com 7
https://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Sustainability and the Consumer - LOHAS Sustainability and the Consumer - LOHAS Presentation Transcript

  • Lifestyles of Health and Sustainability Lifestyles of Health amd Sustainability Professor Hector R Rodriguez School of Business Mount Ida College
  • Sustainability is the Foremost Current Cultural Shift
    • The culture of sustainability –
      • In the eyes of the public, it’s not a matter of whether we will run out of natural resources –it’s a matter of when.
      • Sustainability permeates every aspect of consumers’ lifestyles, business infrastructures, and other societal constituencies.
    Lifestyles of Health and Sustainability
    • % U.S. general population indicating that the following issues concern them:
    Source: The 2008 LOHAS Consumer Trends Database National Market Institute Survey
    • % U.S. general population indicating which of the following terms they are aware of
    Source: The 2008 LOHAS Consumer Trends Database Awareness is Increasing
    • % General population stating the following organizations are either currently acting as a leader in protecting the environment, or should be doing more
    Corporations Should be Doing More Source: The 2008 LOHAS Consumer Trends Database
    • Consumers expect more from companies but they will reward them
    Source: The 2008 LOHAS Consumer Trends Database Consumers are Willing to Reward Leaders
    • % U.S. general population indicating which of the following prevents them from using environmentally friendly products and services
    Source: The 2008 LOHAS Consumer Trends Database Barriers Remain
    • More than three-quarters of consumers say that almost all companies are saying they are environmentally friendly and it is hard to know which companies are telling the truth.
      • LOHAS consumers would like to see trusted sources endorse the claims made by companies.
    Establishing Credibility Source: The 2008 LOHAS Consumer Trends Database
  • Target Consumers - Consumer Segmentation Model
    • % Segments indicating they are early adopters
    Key LOHAS Characteristics
  • LOHAS are Predictors of Future Behavior
  • LOHAS Example: Organic Foods Source: The 2008 LOHAS Consumer Trends Database
  • What is Next? Packaging Attributes Source: The 2008 LOHAS Consumer Trends Database
    • Sustainability is the Foremost Current Cultural Shift
    • Sustainability permeates every aspect of consumers’ lifestyles
    • Environmental stewardship issues concern the general population
      • They believe corporations should be doing more, and they are willing to reward them
    • Barriers like cost, communication and availability remain
    • LOHAS consumers are predictors of future behaviors
    Conclusion