People for the Ethical Treatment of Animals People for the Ethical Treatment of Animals Professor Hector R Rodriguez Schoo...
<ul><li>Society </li></ul><ul><ul><li>The Corporation and Its Stakeholders </li></ul></ul><ul><ul><li>People for the Ethic...
<ul><li>Founded in 1980 in Norfolk Virginia </li></ul><ul><li>“ Dedicated to establishing and defending rights of all anim...
<ul><li>Alex Pacheco investigated Institute for Biological Research in Silver Spring, Maryland  </li></ul><ul><li>Pacheco ...
<ul><li>Ingrid Newkirk is the president of PETA. </li></ul>Present Day <ul><li>Mission Statement: “Animals are not ours to...
<ul><li>PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensity for...
<ul><li>PETA has used celebrities for most of their campaigns in order to get attention.  </li></ul><ul><li>They are know ...
Korean Dog Fur Farm, Vegan Diet
Learning Objectives
Some Tactics Alienate Members… PETA considers itself a frontline shock army…
<ul><li>Professionally managed </li></ul><ul><li>Vast support, especially amongst the very young </li></ul><ul><li>Influen...
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People For The Ethical Treatment Of Animals - PETA

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People For The Ethical Treatment Of Animals - PETA

  1. 1. People for the Ethical Treatment of Animals People for the Ethical Treatment of Animals Professor Hector R Rodriguez School of Business Mount Ida College Business, Society & Environment
  2. 2. <ul><li>Society </li></ul><ul><ul><li>The Corporation and Its Stakeholders </li></ul></ul><ul><ul><li>People for the Ethical Treatment of Animals </li></ul></ul><ul><ul><li>Corporate Citizenship </li></ul></ul><ul><ul><li>The Social Responsibility of Business </li></ul></ul><ul><ul><li>The Shareholder Primacy Norm </li></ul></ul><ul><ul><li>CSR, Citizenship and Sustainability Reporting </li></ul></ul><ul><ul><li>Responsible Investing </li></ul></ul><ul><ul><li>The Community and the Corporation </li></ul></ul><ul><ul><li>Taxation and Corporate Citizenship </li></ul></ul><ul><ul><li>Corporate Philanthropy Programs </li></ul></ul><ul><ul><li>Employees and the Corporation </li></ul></ul><ul><ul><li>Managing a Diverse Workforce </li></ul></ul><ul><li>Environment </li></ul><ul><ul><li>A Balanced Look at Climate Change </li></ul></ul><ul><ul><li>Non-anthropogenic Causes of Climate Change </li></ul></ul><ul><ul><li>Sulfates, Urban Warming and Permafrost </li></ul></ul><ul><ul><li>Conventional Energy </li></ul></ul><ul><ul><li>The Kyoto Protocol </li></ul></ul><ul><ul><li>Green Building </li></ul></ul><ul><ul><li>Green Information Technology </li></ul></ul><ul><ul><li>Transportation, Electric Vehicles and the Environment </li></ul></ul><ul><ul><li>Geo-Engineering </li></ul></ul><ul><ul><li>Carbon Capture and Storage </li></ul></ul><ul><ul><li>Renewable Energy </li></ul></ul><ul><ul><li>Solid, Toxic and Hazardous Waste </li></ul></ul><ul><ul><li>Forests, Paper and Carbon Sinks </li></ul></ul><ul><ul><li>Life Cycle Analysis </li></ul></ul><ul><ul><li>Water Use and Management </li></ul></ul><ul><ul><li>Water Pollution </li></ul></ul>Course Map – Topics Covered in Course
  3. 3. <ul><li>Founded in 1980 in Norfolk Virginia </li></ul><ul><li>“ Dedicated to establishing and defending rights of all animals.” </li></ul><ul><li>The largest animal rights organization today. </li></ul>History of PETA
  4. 4. <ul><li>Alex Pacheco investigated Institute for Biological Research in Silver Spring, Maryland </li></ul><ul><li>Pacheco went to the police and began a 10 year battle about the abuse of the animals. </li></ul><ul><li>Helped create the Animal Welfare Act of 1985 </li></ul>How PETA Began
  5. 5. <ul><li>Ingrid Newkirk is the president of PETA. </li></ul>Present Day <ul><li>Mission Statement: “Animals are not ours to eat, wear, experiment on, or use for entertainment“ </li></ul><ul><li>Currently 1.8 million members and supporters </li></ul><ul><li>187 employees </li></ul><ul><li>Raises over $25 million dollars a year from supporters </li></ul><ul><li>Non-political </li></ul><ul><li>4.18% was used on management and general operations. </li></ul>
  6. 6. <ul><li>PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensity for the longest periods of time. </li></ul><ul><li>Factory Farms </li></ul><ul><li>Laboratories </li></ul><ul><li>Clothing Trade </li></ul><ul><li>Entertainment Industry </li></ul>PETA’s Focus
  7. 7. <ul><li>PETA has used celebrities for most of their campaigns in order to get attention. </li></ul><ul><li>They are know for using very controversial campaigns that are in places that many people see. </li></ul>Campaigns Pictures that follow are graphical examples of PETA’s tactics…
  8. 8. Korean Dog Fur Farm, Vegan Diet
  9. 9. Learning Objectives
  10. 10. Some Tactics Alienate Members… PETA considers itself a frontline shock army…
  11. 11. <ul><li>Professionally managed </li></ul><ul><li>Vast support, especially amongst the very young </li></ul><ul><li>Influential in practice </li></ul><ul><ul><li>McDonald’s now sets minimum standards for suppliers </li></ul></ul><ul><ul><li>NBA switched from balls made from cowhide to synthetic products </li></ul></ul><ul><ul><li>Pharmaceutical companies changed practices on experimental laboratories </li></ul></ul><ul><ul><li>Millions of women gave up fur coats </li></ul></ul><ul><li>Each of these come with associated business impacts and costs. </li></ul>Conclusion
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