In December 1996, in Humboldt County, California, Julia Hill climbed a redwood tree (which she dubbed Luna) to prevent Pacific Lumber from cutting down sequoias.
The Case of Julia Hill
Julia lived in Luna on a platform 150 feet above the ground for two years until Pacific Lumber agreed to preserve the tree and surrounding forest.
What has been the industry reaction? Improve and Defend
The FSC is an international certification and labeling system that guarantees that paper and wood products carrying the FSC label come from an environmentally and socially responsible source. The FSC’s mission is to promote the environmentally appropriate, socially beneficial and economically viable management of the world's forests through standards development and certification Improve - Forest Stewardship Council
Voluntary, market based tool for forest conservation. Forest management certification Chain of Custody certification The FSC label Tracking of products from forest to shelf. What Does it Do?
FSC Certified Forest Manufacturing FSC Certified Paper FSC-certified papers are tracked from forest to final product. The FSC label is your guarantee that the paper has come from a responsibly managed forest, verified recycled source, or other controlled forest friendly sources. FSC Certified Paper
The concept can be described as the attainment of balance between society's increasing demands for forest products and benefits, and the preservation of forest health and diversity.
This balance is critical to the survival of forests, and to the prosperity of forest-dependent communities.
Forest managers must assess and integrate a wide array of sometimes conflicting factors - commercial and non-commercial values, environmental considerations, community needs, even global impact - to produce sound forest plans.
Improve – Managed Forests (Video) Side note: Managed forests… can we predict any concerns?
This pine plantation stores very little carbon and sequesters carbon at rates far below healthier, natural forests. These plantations have spread widely across the South and in other parts of the US and around the world. This plantation strategy directly reduces the amount of carbon stored across the landscape. (Photo: J. Ford, Climate for Ideas)
In 2008, the amount of paper used per billion dollars of gross domestic product decreased by the largest amount since 2000, while the amount of total paper recovered climbed faster than it has in the last 10 years.
Source: GreenBiz.com,“The State of Green Business,”: (2009) The Bottom Line
There are two reasons for this improvement:
Technologies that have increasingly freed the business world from the need for paper, and