View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
The most provocative statement of the past half-century on the role of business in society came in an essay in the New York Times , written by Milton Friedman.
In a 1970 Times magazine article, the economist Milton Friedman argued that businesses' sole purpose is to generate profit for shareholders. Moreover, he maintained, companies that did adopt "responsible" attitudes would be faced with more binding constraints than companies that did not, rendering them less competitive.
It remains the basis for many companies' contention today that "corporate social responsibility“ or "sustainable business" are a distraction from their core obligation: to act in their shareholders' best interests. That is, acting "responsibly" risks reducing profits or forgoing revenue in the name of social good.
Source: Milton Friedman, “The Social Responsibility of Business is to Increase its Profits,” New York Times Magazine, September 1970 A Provocative Statement
"What does it mean to say that the corporate executive has a 'social responsibility' in his capacity as businessman?" asked Friedman, “It must mean that he is to act in some way that is not in the interest of his employers.
For example, that he is to refrain from increasing the price of the product in order to contribute to the social objective of preventing inflation.
Or that he is to make expenditures on reducing pollution beyond the amount that is in the best interests of the corporation in order to improve the environment.
Or that he is to hire 'hardcore' unemployed instead of better-qualified available workmen in an effort to reduce poverty.”
Friedman argued that such actions in effect turned executives into public employees or civil servants, levying "taxes" (in the form of corporate money allocated to social causes)
Business and Social Responsibility Source: Milton Friedman, “The Social Responsibility of Business is to Increase its Profits,” New York Times Magazine, September 1970
Friedman's philosophy is far from universally shared, even in the business community. In 1979, for example, Quaker Oats president Kenneth Mason, writing in Business Week , declared Friedman's profits-are-everything philosophy "a dreary and demeaning view of the role of business and business leaders in our society." Wrote Mason:
"Making a profit is no more the purpose of a corporation than getting enough to eat is the purpose of life. Getting enough to eat is a requirement of life; life's purpose, one would hope, is somewhat broader and more challenging. Likewise with business and profit.“ Mason went on:
"The moral imperative all of us share in this world is that of getting the best return we can on whatever assets we are privileged to employ; this means all the assets employed – financial, brains, labor, materials, and the land, air, and water employed.“
Note linkages to our Sustainability Management model