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EMBA class presentation: Starbucks
EMBA class presentation: Starbucks
EMBA class presentation: Starbucks
EMBA class presentation: Starbucks
EMBA class presentation: Starbucks
EMBA class presentation: Starbucks
EMBA class presentation: Starbucks
EMBA class presentation: Starbucks
EMBA class presentation: Starbucks
EMBA class presentation: Starbucks
EMBA class presentation: Starbucks
EMBA class presentation: Starbucks
EMBA class presentation: Starbucks
EMBA class presentation: Starbucks
EMBA class presentation: Starbucks
EMBA class presentation: Starbucks
EMBA class presentation: Starbucks
EMBA class presentation: Starbucks
EMBA class presentation: Starbucks
EMBA class presentation: Starbucks
EMBA class presentation: Starbucks
EMBA class presentation: Starbucks
EMBA class presentation: Starbucks
EMBA class presentation: Starbucks
EMBA class presentation: Starbucks
EMBA class presentation: Starbucks
EMBA class presentation: Starbucks
EMBA class presentation: Starbucks
EMBA class presentation: Starbucks
EMBA class presentation: Starbucks
EMBA class presentation: Starbucks
EMBA class presentation: Starbucks
EMBA class presentation: Starbucks
EMBA class presentation: Starbucks
EMBA class presentation: Starbucks
EMBA class presentation: Starbucks
EMBA class presentation: Starbucks
EMBA class presentation: Starbucks
EMBA class presentation: Starbucks
EMBA class presentation: Starbucks
EMBA class presentation: Starbucks
EMBA class presentation: Starbucks
EMBA class presentation: Starbucks
EMBA class presentation: Starbucks
EMBA class presentation: Starbucks
EMBA class presentation: Starbucks
EMBA class presentation: Starbucks
EMBA class presentation: Starbucks
EMBA class presentation: Starbucks
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EMBA class presentation: Starbucks

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  • Transcript

    • 1. Starbucks A case study for ethically sourced and produced co ee
    • 2. Stakeholders Who are the players?
    • 3. Stakeholders Who are the players?
    • 4. Stakeholders Who are the players?
    • 5. Stakeholders Who are the players?
    • 6. Stakeholders Who are the players?
    • 7. Stakeholders Who are the players?
    • 8. Stakeholders Who are the players?
    • 9. Stakeholders Who are the players?
    • 10. Question Our central problem to solve
    • 11. Global Exchange Sees a gap between values and reality Question Our central problem to solve
    • 12. How can Starbucks reconcile the tension between quality and social/environmental responsibility inherent in its mission statement? Question Our central problem to solve
    • 13. Mission Statement “…the premiere purveyor of the nest co ee in the world…” Question Our central problem to solve
    • 14. Mission Statement “Contribute positively to our communities and our environment.” Question Our central problem to solve
    • 15. Answer Aligning values and integrating objectives
    • 16. COMMUNITY EFFICIENCY Answer Aligning values and integrating objectives
    • 17. LIBERTY EQUALITY Answer Aligning values and integrating objectives
    • 18. BALANCE Answer Aligning values and integrating objectives
    • 19. BALANCE Answer Aligning values and integrating objectives
    • 20. Starbucks Standard “Ethically sourced” credentials and seal
    • 21. Starbucks Reposition “fair trade” to align with mission and values Starbucks Standard “Ethically sourced” credentials and seal
    • 22. Large Industry Sustainable business practices Starbucks Standard “Ethically sourced” credentials and seal
    • 23. Joint Ventures Support for farmers’ adoption of standards
    • 24. Starbucks Financial support through capital investment and micro nance Joint Ventures Support for farmers’ adoption of standards
    • 25. TransFair USA Organize and empower small farmer coops Joint Ventures Support for farmers’ adoption of standards
    • 26. Small Farmers Gain in uence among other stakeholders Joint Ventures Support for farmers’ adoption of standards
    • 27. Communication How do we inform the public?
    • 28. Global Campaign Open dialogue, transparency, alliance building Communication How do we inform the public?
    • 29. From Grower to Consumer Content Connection Conversation Context Communication How do we inform the public?
    • 30. “” Promote It Key messages, certi ed seal, web site, POP collateral and more Communication How do we inform the public?
    • 31. Results What are the outcomes?
    • 32. Results What are the outcomes?
    • 33. Sustainable future Economic advantages Opportunity for growth Results What are the outcomes?
    • 34. Results What are the outcomes?
    • 35. Adherence to business and environmental standards Sustainable business practices Results What are the outcomes?
    • 36. Results What are the outcomes?
    • 37. Achieve goals of social, environmental and economic justice Results What are the outcomes?
    • 38. Results What are the outcomes?
    • 39. Create sustainability through cooperation Help industry rede ne itself for a new era Results What are the outcomes?
    • 40. Results What are the outcomes?
    • 41. Quality balanced with morality Con dence in Starbucks as a trusted friend Results What are the outcomes?
    • 42. Results What are the outcomes?
    • 43. Address global needs Ensure product quality Engage consumers Make money Results What are the outcomes?
    • 44. Ethical Resolution Stakeholder tensions resolved
    • 45. COMMUNITY EFFICIENCY Ethical Resolution Stakeholder tensions resolved
    • 46. LIBERTY EQUALITY Ethical Resolution Stakeholder tensions resolved
    • 47. TRIPLE BOTTOM LINE Ethical Resolution Stakeholder tensions resolved
    • 48. Q&A
    • 49. Credits Small farmer farm1.static. ickr.com/126/389783649_03bdcb0cc1_o.jpg Large industry sweetmarias.com/ Global Exchange globalexchange.org/images/GlobalJusticeFTAA.jpg Consumers cfs13.tistory.com/image/3/tistory/2008/12/31/00/02/495a3817093dc Paul Rice bigvisionpodcast.libsyn.com/index.php?post_id=199126

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