EMBA class presentation: Starbucks

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  • EMBA class presentation: Starbucks

    1. 1. Starbucks A case study for ethically sourced and produced co ee
    2. 2. Stakeholders Who are the players?
    3. 3. Stakeholders Who are the players?
    4. 4. Stakeholders Who are the players?
    5. 5. Stakeholders Who are the players?
    6. 6. Stakeholders Who are the players?
    7. 7. Stakeholders Who are the players?
    8. 8. Stakeholders Who are the players?
    9. 9. Stakeholders Who are the players?
    10. 10. Question Our central problem to solve
    11. 11. Global Exchange Sees a gap between values and reality Question Our central problem to solve
    12. 12. How can Starbucks reconcile the tension between quality and social/environmental responsibility inherent in its mission statement? Question Our central problem to solve
    13. 13. Mission Statement “…the premiere purveyor of the nest co ee in the world…” Question Our central problem to solve
    14. 14. Mission Statement “Contribute positively to our communities and our environment.” Question Our central problem to solve
    15. 15. Answer Aligning values and integrating objectives
    16. 16. COMMUNITY EFFICIENCY Answer Aligning values and integrating objectives
    17. 17. LIBERTY EQUALITY Answer Aligning values and integrating objectives
    18. 18. BALANCE Answer Aligning values and integrating objectives
    19. 19. BALANCE Answer Aligning values and integrating objectives
    20. 20. Starbucks Standard “Ethically sourced” credentials and seal
    21. 21. Starbucks Reposition “fair trade” to align with mission and values Starbucks Standard “Ethically sourced” credentials and seal
    22. 22. Large Industry Sustainable business practices Starbucks Standard “Ethically sourced” credentials and seal
    23. 23. Joint Ventures Support for farmers’ adoption of standards
    24. 24. Starbucks Financial support through capital investment and micro nance Joint Ventures Support for farmers’ adoption of standards
    25. 25. TransFair USA Organize and empower small farmer coops Joint Ventures Support for farmers’ adoption of standards
    26. 26. Small Farmers Gain in uence among other stakeholders Joint Ventures Support for farmers’ adoption of standards
    27. 27. Communication How do we inform the public?
    28. 28. Global Campaign Open dialogue, transparency, alliance building Communication How do we inform the public?
    29. 29. From Grower to Consumer Content Connection Conversation Context Communication How do we inform the public?
    30. 30. “” Promote It Key messages, certi ed seal, web site, POP collateral and more Communication How do we inform the public?
    31. 31. Results What are the outcomes?
    32. 32. Results What are the outcomes?
    33. 33. Sustainable future Economic advantages Opportunity for growth Results What are the outcomes?
    34. 34. Results What are the outcomes?
    35. 35. Adherence to business and environmental standards Sustainable business practices Results What are the outcomes?
    36. 36. Results What are the outcomes?
    37. 37. Achieve goals of social, environmental and economic justice Results What are the outcomes?
    38. 38. Results What are the outcomes?
    39. 39. Create sustainability through cooperation Help industry rede ne itself for a new era Results What are the outcomes?
    40. 40. Results What are the outcomes?
    41. 41. Quality balanced with morality Con dence in Starbucks as a trusted friend Results What are the outcomes?
    42. 42. Results What are the outcomes?
    43. 43. Address global needs Ensure product quality Engage consumers Make money Results What are the outcomes?
    44. 44. Ethical Resolution Stakeholder tensions resolved
    45. 45. COMMUNITY EFFICIENCY Ethical Resolution Stakeholder tensions resolved
    46. 46. LIBERTY EQUALITY Ethical Resolution Stakeholder tensions resolved
    47. 47. TRIPLE BOTTOM LINE Ethical Resolution Stakeholder tensions resolved
    48. 48. Q&A
    49. 49. Credits Small farmer farm1.static. ickr.com/126/389783649_03bdcb0cc1_o.jpg Large industry sweetmarias.com/ Global Exchange globalexchange.org/images/GlobalJusticeFTAA.jpg Consumers cfs13.tistory.com/image/3/tistory/2008/12/31/00/02/495a3817093dc Paul Rice bigvisionpodcast.libsyn.com/index.php?post_id=199126

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