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Slide 2: Agenda

Slide 3: » Introductions » Past research » Current problems » New ideas » Q&A

Slide 4: Past Research

Slide 6: Visitor Reactions

Slide 7: “Prospective students should have more stories, more pictures, mountains, sun. Things that interest kids.”

Slide 8: “Financial aid information was tough to find; I didn’t know how to sign up for FAFSA.”

Slide 9: “I’d like links directly to the majors. T he embedded links in the text are too confusing and take too many clicks.”

Slide 10: “ [T sites] he info seems buried.”

Slide 11: “I don’t know what it is that they are trying to accomplish with this home page.”

Slide 12: “I pretty much gave up on DU’s site.”

Slide 13: Main Problem: Hard to Find Info

Slide 14: » Academic Programs » Tuition & financial aid » Student life » DU’s uniqueness » Important links hidden

Slide 15: Root Cause: Decentralization

Slide 16: » Scattered information across independent sites » Duplicated content » Inconsistent architecture, design & voice

Slide 17: A New Approach: Focus on People

Slide 18: » Internal vs. external » Audience needs drive successful Web sites » Deliver the right content to the right person at the right time

Slide 19: How?

Slide 20: Advantages

Slide 21: » Clearly organized content based on visitor needs » Personalized site experience » Consistent architecture, design & voice

Slide 22: Visitor Reactions: Take 2

Slide 23: “I think it’s pretty. I know I like it more than the current site.”

Slide 24: “All the information I need —looking here— is right on the front page.”

Slide 25: “Makes sense for the site to revolve around programs instead of schools and departments.”

Slide 26: “T was pretty hat easy.”

Slide 27: Q&A