New website overview

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An overview of the problems facing the du.edu website. A prototype of the site is available, but will change in time. For the latest on the re-design project, please go to http://2roadsdiverge.blogspot.com/.

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  • New website overview

    1.  
    2. Past Research
    3.  
    4. Visitor Reactions
    5. “ Prospective students should have more stories, more pictures, mountains, sun. Things that interest kids.”
    6. “ Financial aid information was tough to find; I didn’t know how to sign up for FAFSA.”
    7. “ I’d like links directly to the majors. The embedded links in the text are too confusing and take too many clicks.”
    8. “ [The sites] info seems buried.”
    9. “ I don’t know what it is that they are trying to accomplish with this home page.”
    10. “ I pretty much gave up on DU’s site.”
    11. Main Problem: Hard to Find Info
    12. » Academic Programs » Tuition & financial aid » Student life » DU’s uniqueness » Important links hidden
    13. Root Cause: Decentralization
    14. » Scattered information across independent sites » Duplicated content » Inconsistent architecture, design & voice
    15. A New Approach: Focus on People
    16. » Internal vs. external » Audience needs drive successful Web sites » Deliver the right content to the right person at the right time
    17. Advantages
    18. » Clearly organized content based on visitor needs » Personalized site experience » Consistent architecture, design & voice
    19. Visitor Reactions: Take 2
    20. “ I think it’s pretty. I know I like it more than the current site.”
    21. “ All the information I need—looking here—is right on the front page.”
    22. “ Makes sense for the site to revolve around programs instead of schools and departments.”
    23. “ That was pretty easy.”

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