The Heathervescent Show

Heathervescent show San Francisco * April 2007 Heather Schlegel * heathervescent

Agenda
Personal Branding
Blowing shit up
Getting your heart’s desire
Do-ocracy

Personal Branding Online
Yourself as a Product
Detachment
Vision
End-goal
The Brand of You
Personal Branding Online
… and become enlightened in the process

You are a product
Your experiences
Your knowledge
Your handiwork / code
Your skills
Your creations /creativity
Your network/contacts/rolodex
Your company
Your energy

Product Building
When building a technology product, it’s about what the market, audience, users want
When building yourself, it’s about what YOU want. Who you want to BE.

Use Traditional Product Marketing
Value Proposition
What makes you unique
Why are you the best
Market Research
Who do you think you are?
Who/what do others think you are?
How do you want them to think of you?

Use Traditional Product Marketing -2
Positioning
You are the center of your universe, but you’re not the center of everyone’s universe
Some people will be smarter, more connected
Return to your passion, your expertise, your authenticity
Strategic partnerships
Companies (aka a job)
People
This is you, you’d better like it.

Multiple Identities = Multiple Brands
Integrator vs Segmentor?
Which audience sees which you?
Think about whether (and how) you want to segment
Professional
Personal
Family
World of Warcraft / Second Life
Burning Man
etc
Like GM, has several brands, you can be several brands

Creating your Identity
Your Name
Unique
Flattering
Domain
Personality
Online style (email, IM)
Offline style (dress, personality)
Use Mentors and Role-Models
Leave something to the imagination
Must be authentic!!!!!!!!! Be yourself

Your Name
Easy to say, easy to spell
Authentic, meaningful, metaphorical
Visual, memorable, provocative
Something you like
Your personality
Don’t force it

How to create?
The Creative Mindset
Be Authentic
Be Focused
Be Relaxed
But don’t wait for perfection
Rapid identity iteration

Using your Brand
Consistent
Name
Picture
Easily identifiable as YOU
Always link back to your main page
Online
Social network, blogs, websites, commenting
Recommendations/Testimonials on LinkedIn, Flickr, etc
Offline
Business Cards
Getting your face out
Being memorable

And Enlightenment?
Detachment
Known Thyself
Know where you are going
Now, let’s have fun / enjoy the world / discover / play / create really cool shit / make money and all go to Heaven, Nirvana, Valhalla

Blowing Shit up
Safety First
Location
Supplies

Supplies
First Aid Kit
Fire Extinguisher
Fire container (old dryer rim)
Fire Supplies
Wood
Propane
Butane
Hairspray, etc
Gasoline
White Gas
Flares
Copper tubing
Magnesium (aka engine block)

The Booms
Fire
Explosions
http://www.youtube.com/watch?v=Fa-FnE97KnE
Venting

How to get your <3’s desire

6 Easy Steps
Know what you want
Have room for it
Make a physical manifestation
Sharpen your Skills
See your success
Say thank you

Do-ocracy
Do-ocracy is a summary term for consensus management on a non-authoritarian, classical anarchist model emphasizing voluntary involvement and actual results, where those with an actual involvement make the decisions.

Resources
GTD – www.davidco.com
www.15secondpitch.com
www.superviva.com
Tom Peters strikes a match:
http://www.fastcompany.com/online/10/brandyou.html

Contact
heathervescent
www.heathervescent.com
[email_address]

A Final Quote
Look for your own. Do not do what someone else could do as well as you. Do not say, do not write what someone else could say, could write as well as you. Care for nothing in yourself but what you feel exists nowhere else. And, out of yourself create, impatiently or patiently, the most irreplaceable of beings.
– André Gide

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The Heathervescent Show

by heathervescent on Nov 07, 2007

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The Heathervescent Show — Presentation Transcript