Heathervescent show San Francisco * April 2007 Heather Schlegel * heathervescent

Agenda Personal Branding Blowing shit up Getting your heart’s desire Do-ocracy

Personal Branding

Blowing shit up

Getting your heart’s desire

Do-ocracy

Personal Branding Online Yourself as a Product Detachment Vision End-goal The Brand of You Personal Branding Online … and become enlightened in the process

Yourself as a Product

Detachment

Vision

End-goal

The Brand of You

Personal Branding Online

… and become enlightened in the process

You are a product Your experiences Your knowledge Your handiwork / code Your skills Your creations /creativity Your network/contacts/rolodex Your company Your energy

Your experiences

Your knowledge

Your handiwork / code

Your skills

Your creations /creativity

Your network/contacts/rolodex

Your company

Your energy

Product Building When building a technology product, it’s about what the market, audience, users want When building yourself, it’s about what YOU want. Who you want to BE.

When building a technology product, it’s about what the market, audience, users want

When building yourself, it’s about what YOU want. Who you want to BE.

Use Traditional Product Marketing Value Proposition What makes you unique Why are you the best Market Research Who do you think you are? Who/what do others think you are? How do you want them to think of you?

Value Proposition

What makes you unique

Why are you the best

Market Research

Who do you think you are?

Who/what do others think you are?

How do you want them to think of you?

Use Traditional Product Marketing -2 Positioning You are the center of your universe, but you’re not the center of everyone’s universe Some people will be smarter, more connected Return to your passion, your expertise, your authenticity Strategic partnerships Companies (aka a job) People This is you, you’d better like it.

Positioning

You are the center of your universe, but you’re not the center of everyone’s universe

Some people will be smarter, more connected

Return to your passion, your expertise, your authenticity

Strategic partnerships

Companies (aka a job)

People

This is you, you’d better like it.

Multiple Identities = Multiple Brands Integrator vs Segmentor? Which audience sees which you? Think about whether (and how) you want to segment Professional Personal Family World of Warcraft / Second Life Burning Man etc Like GM, has several brands, you can be several brands

Integrator vs Segmentor?

Which audience sees which you?

Think about whether (and how) you want to segment

Professional

Personal

Family

World of Warcraft / Second Life

Burning Man

etc

Like GM, has several brands, you can be several brands

Creating your Identity Your Name Unique Flattering Domain Personality Online style (email, IM) Offline style (dress, personality) Use Mentors and Role-Models Leave something to the imagination Must be authentic!!!!!!!!! Be yourself

Your Name

Unique

Flattering

Domain

Personality

Online style (email, IM)

Offline style (dress, personality)

Use Mentors and Role-Models

Leave something to the imagination

Must be authentic!!!!!!!!! Be yourself

Your Name Easy to say, easy to spell Authentic, meaningful, metaphorical Visual, memorable, provocative Something you like Your personality Don’t force it

Easy to say, easy to spell

Authentic, meaningful, metaphorical

Visual, memorable, provocative

Something you like

Your personality

Don’t force it

How to create? The Creative Mindset Be Authentic Be Focused Be Relaxed But don’t wait for perfection Rapid identity iteration

The Creative Mindset

Be Authentic

Be Focused

Be Relaxed

But don’t wait for perfection

Rapid identity iteration

Using your Brand Consistent Name Picture Easily identifiable as YOU Always link back to your main page Online Social network, blogs, websites, commenting Recommendations/Testimonials on LinkedIn, Flickr, etc Offline Business Cards Getting your face out Being memorable

Consistent

Name

Picture

Easily identifiable as YOU

Always link back to your main page

Online

Social network, blogs, websites, commenting

Recommendations/Testimonials on LinkedIn, Flickr, etc

Offline

Business Cards

Getting your face out

Being memorable

And Enlightenment? Detachment Known Thyself Know where you are going Now, let’s have fun / enjoy the world / discover / play / create really cool shit / make money and all go to Heaven, Nirvana, Valhalla

Detachment

Known Thyself

Know where you are going

Now, let’s have fun / enjoy the world / discover / play / create really cool shit / make money and all go to Heaven, Nirvana, Valhalla

Blowing Shit up Safety First Location Supplies

Safety First

Location

Supplies

Supplies First Aid Kit Fire Extinguisher Fire container (old dryer rim) Fire Supplies Wood Propane Butane Hairspray, etc Gasoline White Gas Flares Copper tubing Magnesium (aka engine block)

First Aid Kit

Fire Extinguisher

Fire container (old dryer rim)

Fire Supplies

Wood

Propane

Butane

Hairspray, etc

Gasoline

White Gas

Flares

Copper tubing

Magnesium (aka engine block)

The Booms Fire Explosions http://www.youtube.com/watch?v=Fa-FnE97KnE Venting

Fire

Explosions

http://www.youtube.com/watch?v=Fa-FnE97KnE

Venting

How to get your <3’s desire

6 Easy Steps Know what you want Have room for it Make a physical manifestation Sharpen your Skills See your success Say thank you

Know what you want

Have room for it

Make a physical manifestation

Sharpen your Skills

See your success

Say thank you

Do-ocracy Do-ocracy is a summary term for consensus management on a non-authoritarian, classical anarchist model emphasizing voluntary involvement and actual results, where those with an actual involvement make the decisions.

Do-ocracy is a summary term for consensus management on a non-authoritarian, classical anarchist model emphasizing voluntary involvement and actual results, where those with an actual involvement make the decisions.

Resources GTD – www.davidco.com www.15secondpitch.com www.superviva.com Tom Peters strikes a match: http://www.fastcompany.com/online/10/brandyou.html

GTD – www.davidco.com

www.15secondpitch.com

www.superviva.com

Tom Peters strikes a match:

http://www.fastcompany.com/online/10/brandyou.html

Contact heathervescent www.heathervescent.com [email_address]

heathervescent

www.heathervescent.com

[email_address]

A Final Quote Look for your own. Do not do what someone else could do as well as you. Do not say, do not write what someone else could say, could write as well as you. Care for nothing in yourself but what you feel exists nowhere else. And, out of yourself create, impatiently or patiently, the most irreplaceable of beings. – André Gide

Look for your own. Do not do what someone else could do as well as you. Do not say, do not write what someone else could say, could write as well as you. Care for nothing in yourself but what you feel exists nowhere else. And, out of yourself create, impatiently or patiently, the most irreplaceable of beings.

– André Gide