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The Heathervescent Show

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How to Kick Ass using the same methodologies I use.

How to Kick Ass using the same methodologies I use.

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  • 1. Heathervescent show San Francisco * April 2007 Heather Schlegel * heathervescent
  • 2. Agenda
    • Personal Branding
    • Blowing shit up
    • Getting your heart’s desire
    • Do-ocracy
  • 3. Personal Branding Online
    • Yourself as a Product
      • Detachment
      • Vision
      • End-goal
    • The Brand of You
    • Personal Branding Online
    • … and become enlightened in the process
  • 4. You are a product
    • Your experiences
    • Your knowledge
    • Your handiwork / code
    • Your skills
    • Your creations /creativity
    • Your network/contacts/rolodex
    • Your company
    • Your energy
  • 5. Product Building
    • When building a technology product, it’s about what the market, audience, users want
    • When building yourself, it’s about what YOU want. Who you want to BE.
  • 6. Use Traditional Product Marketing
    • Value Proposition
      • What makes you unique
      • Why are you the best
    • Market Research
      • Who do you think you are?
      • Who/what do others think you are?
      • How do you want them to think of you?
  • 7. Use Traditional Product Marketing -2
    • Positioning
      • You are the center of your universe, but you’re not the center of everyone’s universe
      • Some people will be smarter, more connected
      • Return to your passion, your expertise, your authenticity
    • Strategic partnerships
      • Companies (aka a job)
      • People
    • This is you, you’d better like it.
  • 8. Multiple Identities = Multiple Brands
    • Integrator vs Segmentor?
    • Which audience sees which you?
    • Think about whether (and how) you want to segment
      • Professional
      • Personal
      • Family
      • World of Warcraft / Second Life
      • Burning Man
      • etc
    • Like GM, has several brands, you can be several brands
  • 9. Creating your Identity
    • Your Name
      • Unique
      • Flattering
      • Domain
    • Personality
      • Online style (email, IM)
      • Offline style (dress, personality)
    • Use Mentors and Role-Models
    • Leave something to the imagination
    • Must be authentic!!!!!!!!! Be yourself
  • 10. Your Name
    • Easy to say, easy to spell
    • Authentic, meaningful, metaphorical
    • Visual, memorable, provocative
    • Something you like
    • Your personality
    • Don’t force it
  • 11. How to create?
    • The Creative Mindset
      • Be Authentic
      • Be Focused
      • Be Relaxed
    • But don’t wait for perfection
    • Rapid identity iteration
  • 12. Using your Brand
    • Consistent
      • Name
      • Picture
      • Easily identifiable as YOU
      • Always link back to your main page
    • Online
      • Social network, blogs, websites, commenting
      • Recommendations/Testimonials on LinkedIn, Flickr, etc
    • Offline
      • Business Cards
      • Getting your face out
      • Being memorable
  • 13. And Enlightenment?
    • Detachment
    • Known Thyself
    • Know where you are going
    • Now, let’s have fun / enjoy the world / discover / play / create really cool shit / make money and all go to Heaven, Nirvana, Valhalla
  • 14.  
  • 15. Blowing Shit up
    • Safety First
    • Location
    • Supplies
  • 16. Supplies
    • First Aid Kit
    • Fire Extinguisher
    • Fire container (old dryer rim)
    • Fire Supplies
      • Wood
      • Propane
      • Butane
      • Hairspray, etc
      • Gasoline
      • White Gas
      • Flares
      • Copper tubing
      • Magnesium (aka engine block)
  • 17. The Booms
    • Fire
    • Explosions
      • http://www.youtube.com/watch?v=Fa-FnE97KnE
    • Venting
  • 18.  
  • 19. How to get your <3’s desire
  • 20. 6 Easy Steps
    • Know what you want
    • Have room for it
    • Make a physical manifestation
    • Sharpen your Skills
    • See your success
    • Say thank you
  • 21. Do-ocracy
    • Do-ocracy is a summary term for consensus management on a non-authoritarian, classical anarchist model emphasizing voluntary involvement and actual results, where those with an actual involvement make the decisions.
  • 22. Resources
    • GTD – www.davidco.com
    • www.15secondpitch.com
    • www.superviva.com
    • Tom Peters strikes a match:
    • http://www.fastcompany.com/online/10/brandyou.html
  • 23. Contact
    • heathervescent
    • www.heathervescent.com
    • [email_address]
  • 24. A Final Quote
    • Look for your own. Do not do what someone else could do as well as you. Do not say, do not write what someone else could say, could write as well as you. Care for nothing in yourself but what you feel exists nowhere else. And, out of yourself create, impatiently or patiently, the most irreplaceable of beings.          
    • – André Gide

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