MAKING
ADOPTABLE
TECHNOLOGY
Heather Schlegel

Why?

• New technology is cool
• “Build it, they will come” doesn’t work
• Long road for new tech to get adopted
• First revs are not often user friendly
• Paradigm shifts take time

Going Mainstream

Why are you doing it?

Who is it for?

What is it?

Validation
• The beginning of the
end
• User Evangelists:
build community
• Corporate: Helps
adoption

Activities & Processes
• Talk to people:
Interviews, Market Research
• Create a breadcrumb:
Examples, Templates
• Validation:
Community, Business, Press

Thanks
heather@heathervescent.com
All photos CC Licensed
– Slide 1: Terry Bain
– Slide 2: Kevin Dooley
– Slide 3: TDX
– Slide 4: Citt
– Slide 5: Voetman
– Slide 6: Tochis
– Slide 7: Bobafred
– Slide 8: Eole
– Slide 9: Zryan
– Slide 10:
Caveman92223