Deconstructing wordpress
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Deconstructing wordpress

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Deconstructing wordpress...

Deconstructing wordpress

Heatherstone
http://heatherstone.com
Software, database, management, and search engine marketing consulting to businesses and professionals who prefer innovation to infrastructure.
Rockville Innovation Center
155 Gibbs Street, Suite 530
Rockville, Maryland 20850
888.716.1521

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    Deconstructing wordpress Deconstructing wordpress Presentation Transcript

    • Deconstructing WordPress
      Under the hood of the popular
      Content Management System
      Aaron Overton
      Founder & CEO
    • It takes a bunch of stuff working together to make this happen
      The Pieces
      Infrastructure: PHP & MySQL
      WordPress Core Install
      Configuration File
      Theme
      Plugins
      Widgets
      Content
      Major Components
    • You have to put the site somewhere
      Requirements
      Hosting: Either Windows and Linux
      PHP, v5+ recommended
      MySQL, v4.2+ recommended
      Infrastructure
    • Yes, you need the software itself
      Where to Get It?
      Usually from wordpress.org
      Can get it from Subversion
      http://www.automattic.com/wordpress/tags/<x.xx>
      At Heatherstone, we use Subversion
      WordPress Core Install
    • WordPress needs some basic information
      What’s Required
      Database connection information
      WordPress secret keys
      If located above WP install, need some constants set
      Config above WP is so you can update via Subversion easily
      Configuration File
    • The theme defines the look of the site
      Introducing Themes
      Comes with Kubrick (about to change with v3.0)
      Theme only requires index.php and style.css
      Lots of free themes out there
      Lots of premium themes out there
      Can be customized to do most anything
      Heatherstone works with Woo Themes
      Theme
    • Plugins extend the functionality of WordPress
      Introducing Plugins
      Comes with Akismet (anti-comment spam)
      Don’t need to have any
      Install, activate, settings
      Can do almost anything
      Lots of free ones, some premium ones
      Heatherstone can build them, like Mapinator
      Plugins
    • Widgets are small content areas easily customized
      Introducing Widgets
      Comes with several
      Theme has to have “widgetized” areas for placement
      Some have options
      Installed with themes and plugins
      Heatherstone can build them,
      like Campaign Monitor signup
      Widgets
    • Your content is the most important thing!
      Using All That Pure Awesome
      Pages for static content
      Posts for time relevant content
      Push benefits over features
      Add content regularly for better SEO
      Know your keywords and use them well
      Heatherstonecan help you get this done right.
      Content
    • It seems hard. I need help.
      What if you are already too busy, but need this done?
      Our Call to Action