Deconstructing wordpress
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Deconstructing wordpress

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Deconstructing wordpress...

Deconstructing wordpress

Heatherstone
http://heatherstone.com
Software, database, management, and search engine marketing consulting to businesses and professionals who prefer innovation to infrastructure.
Rockville Innovation Center
155 Gibbs Street, Suite 530
Rockville, Maryland 20850
888.716.1521

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Deconstructing wordpress Deconstructing wordpress Presentation Transcript

  • Deconstructing WordPress
    Under the hood of the popular
    Content Management System
    Aaron Overton
    Founder & CEO
  • It takes a bunch of stuff working together to make this happen
    The Pieces
    Infrastructure: PHP & MySQL
    WordPress Core Install
    Configuration File
    Theme
    Plugins
    Widgets
    Content
    Major Components
  • You have to put the site somewhere
    Requirements
    Hosting: Either Windows and Linux
    PHP, v5+ recommended
    MySQL, v4.2+ recommended
    Infrastructure
  • Yes, you need the software itself
    Where to Get It?
    Usually from wordpress.org
    Can get it from Subversion
    http://www.automattic.com/wordpress/tags/<x.xx>
    At Heatherstone, we use Subversion
    WordPress Core Install
  • WordPress needs some basic information
    What’s Required
    Database connection information
    WordPress secret keys
    If located above WP install, need some constants set
    Config above WP is so you can update via Subversion easily
    Configuration File
  • The theme defines the look of the site
    Introducing Themes
    Comes with Kubrick (about to change with v3.0)
    Theme only requires index.php and style.css
    Lots of free themes out there
    Lots of premium themes out there
    Can be customized to do most anything
    Heatherstone works with Woo Themes
    Theme
  • Plugins extend the functionality of WordPress
    Introducing Plugins
    Comes with Akismet (anti-comment spam)
    Don’t need to have any
    Install, activate, settings
    Can do almost anything
    Lots of free ones, some premium ones
    Heatherstone can build them, like Mapinator
    Plugins
  • Widgets are small content areas easily customized
    Introducing Widgets
    Comes with several
    Theme has to have “widgetized” areas for placement
    Some have options
    Installed with themes and plugins
    Heatherstone can build them,
    like Campaign Monitor signup
    Widgets
  • Your content is the most important thing!
    Using All That Pure Awesome
    Pages for static content
    Posts for time relevant content
    Push benefits over features
    Add content regularly for better SEO
    Know your keywords and use them well
    Heatherstonecan help you get this done right.
    Content
  • It seems hard. I need help.
    What if you are already too busy, but need this done?
    Our Call to Action