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Deconstructing WordPress<br />Under the hood of the popular<br />Content Management System<br />Aaron Overton<br />Founder...
It takes a bunch of stuff working together to make this happen<br />The Pieces<br />Infrastructure: PHP & MySQL<br />WordP...
You have to put the site somewhere<br />Requirements<br />Hosting: Either Windows and Linux<br />PHP, v5+ recommended<br /...
Yes, you need the software itself<br />Where to Get It?<br />Usually from wordpress.org<br />Can get it from Subversion<br...
WordPress needs some basic information<br />What’s Required<br />Database connection information<br />WordPress secret key...
The theme defines the look of the site<br />Introducing Themes<br />Comes with Kubrick (about to change with v3.0)<br />Th...
Plugins extend the functionality of WordPress<br />Introducing Plugins<br />Comes with Akismet (anti-comment spam)<br />Do...
Widgets are small content areas easily customized<br />Introducing Widgets<br />Comes with several<br />Theme has to have ...
Your content is the most important thing!<br />Using All That Pure Awesome<br />Pages for static content<br />Posts for ti...
It seems hard.  I need help.<br />What if you are already too busy, but need this done?<br />Our Call to Action<br />
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Deconstructing wordpress

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Deconstructing wordpress

Heatherstone
http://heatherstone.com
Software, database, management, and search engine marketing consulting to businesses and professionals who prefer innovation to infrastructure.
Rockville Innovation Center
155 Gibbs Street, Suite 530
Rockville, Maryland 20850
888.716.1521

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Transcript of "Deconstructing wordpress"

  1. 1. Deconstructing WordPress<br />Under the hood of the popular<br />Content Management System<br />Aaron Overton<br />Founder & CEO<br />
  2. 2. It takes a bunch of stuff working together to make this happen<br />The Pieces<br />Infrastructure: PHP & MySQL<br />WordPress Core Install<br />Configuration File<br />Theme<br />Plugins<br />Widgets<br />Content<br />Major Components<br />
  3. 3. You have to put the site somewhere<br />Requirements<br />Hosting: Either Windows and Linux<br />PHP, v5+ recommended<br />MySQL, v4.2+ recommended<br />Infrastructure<br />
  4. 4. Yes, you need the software itself<br />Where to Get It?<br />Usually from wordpress.org<br />Can get it from Subversion<br />http://www.automattic.com/wordpress/tags/<x.xx><br />At Heatherstone, we use Subversion<br />WordPress Core Install<br />
  5. 5. WordPress needs some basic information<br />What’s Required<br />Database connection information<br />WordPress secret keys<br />If located above WP install, need some constants set<br />Config above WP is so you can update via Subversion easily<br />Configuration File<br />
  6. 6. The theme defines the look of the site<br />Introducing Themes<br />Comes with Kubrick (about to change with v3.0)<br />Theme only requires index.php and style.css<br />Lots of free themes out there<br />Lots of premium themes out there<br />Can be customized to do most anything<br />Heatherstone works with Woo Themes<br />Theme<br />
  7. 7. Plugins extend the functionality of WordPress<br />Introducing Plugins<br />Comes with Akismet (anti-comment spam)<br />Don’t need to have any<br />Install, activate, settings<br />Can do almost anything<br />Lots of free ones, some premium ones<br />Heatherstone can build them, like Mapinator<br />Plugins<br />
  8. 8. Widgets are small content areas easily customized<br />Introducing Widgets<br />Comes with several<br />Theme has to have “widgetized” areas for placement<br />Some have options<br />Installed with themes and plugins<br />Heatherstone can build them,<br />like Campaign Monitor signup<br />Widgets<br />
  9. 9. Your content is the most important thing!<br />Using All That Pure Awesome<br />Pages for static content<br />Posts for time relevant content<br />Push benefits over features<br />Add content regularly for better SEO<br />Know your keywords and use them well<br />Heatherstonecan help you get this done right.<br />Content<br />
  10. 10. It seems hard. I need help.<br />What if you are already too busy, but need this done?<br />Our Call to Action<br />
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