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Mistakes of an Entrepreneur
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Mistakes of an Entrepreneur

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I bootstrapped Rinkya 12 years ago into a multi-million dollar company. I've made a lot of mistakes and learned plenty from them. I'm still learning. Becoming an entrepreneur is the hardest thing ...

I bootstrapped Rinkya 12 years ago into a multi-million dollar company. I've made a lot of mistakes and learned plenty from them. I'm still learning. Becoming an entrepreneur is the hardest thing you'll ever do. Love your business, choose purpose, not passion. Do not accept failure.

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Mistakes of an Entrepreneur Presentation Transcript

  • 1. Heather  Russell CEO  &  Founder heather@rinkya.com Follow  me  on  Twi=er  @heatherarussell
  • 2. @heatherarussell
  • 3. @heatherarussell@heatherarussell
  • 4. NO ONE @heatherarussell
  • 5. GIVES A SHIT @heatherarussell
  • 6. TO DO. @heatherarussell WHAT YOU LOVE
  • 7. @heatherarussell
  • 8. @heatherarussell
  • 9. How DO you start a business? @heatherarussell
  • 10. SOLVE @heatherarussell
  • 11. CURT  SCHILLING 11
  • 12. 12
  • 13. 13
  • 14. 14 2008  -­‐   152  million   people  had   iPods
  • 15. 15 2008  -­‐  2  million   total  Zune   units  sold
  • 16. @heatherarussell
  • 17. @heatherarussell
  • 18. @heatherarussell
  • 19. @heatherarussell
  • 20. 20 How  do  you  love  your  business? @heatherarussell
  • 21. 21 CONTRARIAN @heatherarussell
  • 22. 22 @heatherarussell
  • 23. 23 @heatherarussell
  • 24. 24 @heatherarussell Be Uncomfortable
  • 25. 25 @heatherarussell
  • 26. 26 @heatherarussell
  • 27. 27 CONTRARIAN TRAINING @heatherarussell
  • 28. @heatherarussell
  • 29. • $4  for  a  cup  of  coffee.    Office  provides  for  free! @heatherarussell
  • 30. • Stay  at  a  stranger’s  home!    Have  a  stranger  stay   at  your  home! @heatherarussell
  • 31. • Nerdy,  socially  inept  engineer  with  borderline   Asperger’s,  sets  up  social  network. @heatherarussell
  • 32. @heatherarussell Stop being comfortable
  • 33. 33 @heatherarussell
  • 34. 34 Name-dropping Out of Context HOW TO BE A DICK TEST @heatherarussell Avoiding Eye Contact Texting While Talking or Listening to Someone Arriving Late and Not Apologizing Using Condescending Words Interrupt Conversations Have an Answer for Everything Speaking Ill of Others/Competition
  • 35. HOW  DO  I  STOP  BEING  A  DICK? 35
  • 36. 36 @heatherarussell
  • 37. 37 遠 慮 @heatherarussell
  • 38. 38
  • 39. @heatherarussell “Fiji: because it’s not bottled in Cleveland” @heatherarussell
  • 40. 40
  • 41. 41 Failing @heatherarussell
  • 42. 42 @heatherarussell
  • 43. 43 @heatherarussell
  • 44. 44 @heatherarussell
  • 45. 45 @heatherarussell
  • 46. 46 @heatherarussell
  • 47. 47 Mistakes @heatherarussell
  • 48. 48 @heatherarussell
  • 49. Feedback  &  Homework @heatherarussell • Go  home  and  write  10  ways  you  will  challenge  yourself.    Don’t   know  how  to  start?     • Take  10  things  you  hate  to  do.     • Research  ways  you  can  find  out  to  engage  yourself  in  these   acbvibes • CONQUER  them! FEEDBACK h=p://rink.me/Z3fa8m #DONTBEADICK Follow  me  on  Twi=er  @heatherarussell
  • 50. Books  to  Read • How  to  Win  Friends  &  Influence  People   Dale  Carnegie • How  to  Get  Rich:  One  of  the  World’s  Greatest  Entrepreneurs  Shares  His   Secret Felix  Dennis • Spent:  Sex,  EvoluCon,  and  Consumer  Behavior Geoffrey  Miller • Rework Jason  Fried  and  David  Heinemeier  Hansson • Delivering  Happiness Tony  Hsieh • Don’t  Make  Me  Think Steve  Krug @heatherarussell