Nonprofit PR

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Nonprofit PR presentation to Ohio University students.

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Nonprofit PR

  1. 1. NONPROFIT PR <ul><li>“It’s what you did with your day that matters. Did you do a good job? Did you enjoy it? Did the people around you have a good time? Did you go home feeling proud and energized? Because all these elements make up your life.” Lauren Graham </li></ul>
  2. 2. IS NONPROFIT FOR YOU? <ul><li>Volunteer </li></ul><ul><li>Enjoy different roles </li></ul><ul><li>Project manager </li></ul><ul><li>Innovative </li></ul>http://www.youtube.com/watch?v=0myNj8BHt_4
  3. 3. JOB DUTIES <ul><li>Education </li></ul><ul><li>Influence conversation </li></ul><ul><li>Strengthen relationship with volunteers, donors, members </li></ul><ul><li>Increase support </li></ul>
  4. 4. VOLUNTEERS <ul><li>Honorary chair vs. active board member </li></ul><ul><li>Volunteer recruitment </li></ul><ul><li>Appreciation </li></ul><ul><li>Prepare for conflict </li></ul>
  5. 5. AUDIENCE <ul><li>Listen to your supporters </li></ul><ul><li>Choose the right tools </li></ul><ul><li>Balance traditional and social media </li></ul>
  6. 6. NONPROFIT WRITING <ul><li>“The four letter word that matters the most in nonprofit marketing is L.O.V.E.” Katya Andresen </li></ul><ul><li>Stories help build your brand </li></ul>Source: nonprofitmarketingblog.com
  7. 7. FUNDRAISING EVENTS <ul><li>Promotion through various channels </li></ul><ul><li>Volunteer committee </li></ul><ul><li>Emergency plan </li></ul><ul><li>Work with media throughout the year </li></ul>
  8. 8. NONPROFIT TRENDS <ul><li>75% of nonprofits email supporters monthly </li></ul><ul><li>Facebook beats Twitter, 79% to 34% as important to nonprofit marketers </li></ul><ul><li>Most nonprofits send direct mail quarterly to supporters </li></ul><ul><li>Most important communication tools rank website, email and Facebook </li></ul>Source: 2011 Nonprofit Trends Report, nonprofitmarketingguide.com
  9. 9. PREPARING FOR A NONPROFIT CAREER <ul><li>Volunteer </li></ul><ul><li>Intern with small and large organizations </li></ul><ul><li>Get involved with different roles </li></ul>
  10. 10. FINDING A CAREER <ul><li>Network </li></ul><ul><li>Focus on range of experience </li></ul><ul><li>Informational interviews </li></ul>
  11. 11. <ul><li>[email_address] </li></ul><ul><li>@heatherngilbert </li></ul><ul><li>linkedin.com/in/heatherngilbert </li></ul>THANK YOU!

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