Sustaining Relevance: Operating a Collaborative, Student Focused Technology Center
In the oldedays
Mission Statement The Digital Media Studio provides knowledgeable staff who offer direction to appropriate resources, train users on the use of media applications and collaborate on projects. We offer the latest digital tools and unique facilities to enable the exploration of rich digital media for learning experiences, collaboration and creative expression. The Digital Media Studio is a welcoming, collaborative space for users of all abilities, disciplines, levels and interests.
Mission Statement The Digital Media Studio provides knowledgeable staffwho offer direction to appropriate resources, train users on the use of media applications and collaborate on projects. We offer the latest digital tools and unique facilities to enable the exploration of rich digital media for learning experiences, collaboration and creative expression. The Digital Media Studio is a welcoming, collaborative space for users of all abilities, disciplines, levels and interests.
Collaborative environment Brainstorming areas Hardware options Circulating equipment Roving tech help Research help Typewriter Tech coach appointments Lamination, color printing Project finishing station
Break It down Movie Making DVD Creation Picture Editing Presentation Art/Drawing Web Design Screen Capture Audio Manipulation
Integration Flickr 3.2011 used with permission by Daniel Schwen
Marketing Goals Our Goals were: Informstakeholders and educate them regarding new value added optionsSolidifythe library’s image and identityCreatepositive buzz- invigorate library faculty and staff
How We Did It Fall Kickoff 2010 was a daylong event in which we celebrated our hard work with tours of the new service points. We bowled in the stacks, played find it all. here. bingo, hole-in-one golf and book truck derby. Internal Relations donated food for the day. We ended the event with a paper airplane contest off the top floor of our 72 foot atrium. Faculty Open House Students participated in the amazing race, a scavenger hunt based on the TV show. Each stage of the race informed them of library changes and existing services. The winner of the race won a Kindle.
Marketing Strategies Select your target audience- Narrow your focus from the larger demographic. (i.e. students, library faculty and staff, university faculty) Choose no more than three groups. Choose one main event for each user group- Make sure the events are informative, quick and more important, fun. Create a marketing and event calendar- Start with the day of the event and go back 120 days and begin creating your marketing materials. Begin marketing no later than 60 prior to the event. Identify a theme that communicates your message- Walker Library had new partnerships and services and we needed a message and a direction that was unified. We created find it all. here. Make sure all communications from your library contain your theme- Put your message everywhere. This should be a library wide effort. Pay attention to when your user groups are available-Don’t compete with other community events (i.e. spring break, major football games, holidays) Take into account the best time & method to communicate with each user group- For example, use social media for student groups and snail mail for faculty, etc. Get internal staff on board to help sell changes-Communicate with staff early and often. Don’t keep them in the dark and don’t hoard information, and most importantly, don’t assume they know what is new in your library.
Internal Staff Come First
Making Faculty Feel….
Connecting with Users
Feedback Made Easy Recipe Just for You Simple Built in advance Scheduled Easy to process (no Chi Square) Immediately applicable Easy to administerCan be reproduced Quick
Decide what you have to knowDecide what you want to know User satisfaction level User wish list Staff observation of staff model User and staff observed problems or issues What was being used and when How do users interact How can our staffing model be used in other areas of the library Is the space and services being utilized effectively How can we even more collaborative, where should we grow next?
Circle of life
Where we are today Flickr- 3.2011 used with permission by paolatraversa
Where We Are Going
Lessons Learned Keeping it in house has big rewards Feedback is critical to sustained relevance and success Must include users and staff in all phases of project management, launch, training and continual evolution of service Have a clear vision of what you want to offer and how it will enhance what you already do and tell anyone who will listen- early and often Don’t underestimate the power of student workers and committed library users If you say you want feedback be ready to respond to it all, good, bad and weird Don’t start a program if you don’t have time to continue it Expect constant change from the beginning
Contact Information Christy Groves – User Services SupervisorJames E. Walker Library, MTSU615firstname.lastname@example.org Heather Lambert -Emerging Technologies LibrarianDigital Studio ManagerJames E. Walker Library, MTSU615email@example.com: heatherneptune