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  • Social Site Trends Prospective Employees Employers can use information on social sites to learn about prospective employees. Reading profiles and perusing photos has become standard for human resources departments in some companies. One's job search could be affected accordingly. Cellphone Applications The cellphone potential for socializing remains huge, and mobile features allow social networking site users to continue their experience when away from the desktop. Uploading photos, sending videos and sharing tiny samples of voice are being perfected for friends in these online networks.
  • When founded How many users Common audience
  • When founded How many users Common audience
  • *** don’t ask dumb questions Be aware of peoples time and what they will think of you when you ask this Answer questions to gain recognition
  • When founded: October 2004 by Gina Bianchini and Marc Andreessen How many users: 33 million registered users, and 1.5 million Ning Networks created Common audience: 46% male: 54% female; 68% of users are 18-34: 15% - 50+; 56% of users earn $30 -100K: 26% - 100K +; 43% of users have college degrees: 15% grad degrees Once you create a Ning account you can join and create as many networks as you’d like Make the class aware that the site can also be used to create a network but this class will focus on finding and using existing ones to network.
  • Users are able to edit profile, find social networks and friends, and to invite friends to your networks on all pages
  • By adding connections, you increase the likelihood that people will see your profile first when they’re searching for someone to hire or do business with. In addition to appearing at the top of search results (which is a major plus if you’re one of the 52,000 product managers on LinkedIn), people would much rather work with people who their friends know and trust. Most new users put only their current company in their profile. By doing so, they severely limit their ability to connect with people. You should fill out your profile like it’s an executive bio, so include past companies, education, affiliations, and activities. You can also include a link to your profile as part of an email signature. The added benefit is that the link enables people to see all your credentials, which would be awkward if not downright strange, as an attachment. LinkedIn allows you to make your profile information available for search engines to index. Since LinkedIn profiles receive a fairly high PageRank in Google, this is a good way to influence what people see when they search for you. To do this, create a public profile and select “Full View.” Also, instead of using the default URL, customize your public profile’s URL to be your actual name. To strengthen the visibility of this page in search engines, use this link in various places on the web> For example, when you comment in a blog, include a link to your profile in your signature. In addition to your name, you can also promote your blog or website to search engines like Google and Yahoo! Your LinkedIn profile allows you to publicize websites. There are a few pre-selected categories like “My Website,” “My Company,” etc. If you select “Other” you can modify the name of the link. If you’re linking to your personal blog, include your name or descriptive terms in the link, and voila! instant search-engine optimization for your site. To make this work, be sure your public profile setting is set to “Full View.” LinkedIn’s reference check tool to input a company name and the years the person worked at the company to search for references. Your search will find the people who worked at the company during the same time period. Since references provided by a candidate will generally be glowing, this is a good way to get more balanced data. Companies will typically check your references before hiring you, but have you ever thought of checking your prospective manager’s references? Most interviewees don’t have the audacity to ask a potential boss for references, but with LinkedIn you have a way to scope her out. You can also check up on the company itself by finding the person who used to have the job that you’re interviewing for. Do this by searching for job title and company, but be sure to uncheck “Current titles only.” By contacting people who used to hold the position, you can get the inside scoop on the job, manager and growth potential. By the way, if using LinkedIn in these ways becomes a common practice, we’re apt to see more truthful resumes. There’s nothing more amusing than to find out that the candidate who claims to have caused some huge success was a total bozo who was just along for the ride. Use LinkedIn’s advanced search to find people with educational and work experience like yours to see where they work. For example, a programmer would use search keywords such as “Ruby on Rails,” “C++,” “Python,” “Java,” and “evangelist” to find out where other programmers with these skills work. You can use LinkedIn to find the people that you’re meeting. Knowing that you went to the same school, plays hockey, or shares acquaintances is a lot better than an awkward silence after, “I’m doing fine, thank you.” Perform an advanced search for company name and uncheck the “Current Companies Only” box. This will enable you to scrutinize the rate of turnover and whether key people are abandoning ship. Former employees usually give more candid opinions about a company’s prospects than someone who’s still on board. If you’re thinking of investing or working in a sector, use LinkedIn to find people who worked for competitors—or even better, companies who failed. For example, suppose you wanted to build a next generation online pet store, you’d probably learn a lot from speaking with former or WebVan employees. You can see people in your network who are initiating new startups by doing an advanced search for a range of keywords such as “stealth” or “new startup.” Apply the “Sort By” filter to “Degrees away from you” in order to see the people closest to you first. LinkedIn’s newest product, LinkedIn Answers , aims to enable this online. The product allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums. For example, here are some questions an entrepreneur might ask when the associates of a venture capital firm come up blank: Who’s a good, fast, and cheap patent lawyer? What should we pay a vp of biz dev? Is going to Demo worth it? How much traffic does a TechCrunch plug generate When people start a new job, ordinarily their roots aren’t that deep in the new company. However, with Linkedin, new employees can study fellow employees’ profiles and therefore help them get to know more people faster in a new company. (contributed by Vincent Wright) This seems like it’s a no-brainer, but you can use LinkedIn to scope out the competition’s team as well as the team of customers and partners. For example, your competitor’s vp of marketing came from Oracle...she’ll probably believe that business is war. (Kev) having a recommendation/introduction is always better than a cold call
  • Always be positive, never badmouth your current or former or future employer Showcase your expertise
  • The internet is forever, tell your children to think about this when posting – someone can find it even if it years after Final Thoughts on an Online Presence Creating and maintaining an online presence takes some time and a lot of following up, but the rewards can be great. There are many success stories of people being recommended on LinkedIn and getting a new job, of promotions given because employers were impressed by their worker’s profiles and the positive picture they painted of their workplace, but there are as many horror stories of people being fired because of inflammatory remarks or pictures that show the employee in a compromising position (for example, at a party when they claimed they were ill). For children especially, don’t send out your information even on a resume if you aren’t sure who is getting it- craigs list has some example of things gone wrong
  • Resume, googled yourself, clean up any social profile, dedicated resources Various 3.Professional groups, social, civic, and church organizations, alumni, online listservs, family and friends, coworkers (past and present)
  • 2) Blog on twitter acct. & twitter acct info on your blog 3) Tell people you know about your online presence
  • Socialnetworking

    1. 1. Social Networking For Career Management Williamson County Public Library
    2. 2. Welcome <ul><li>Introductions </li></ul><ul><li>Housekeeping </li></ul><ul><li>Questions </li></ul><ul><li>Future Classes </li></ul><ul><li>Resources </li></ul>
    3. 3. Outline <ul><li>What is social networking? </li></ul><ul><li>Why engage in social networking? </li></ul><ul><li>Networking sites </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Ning </li></ul></ul><ul><li>Making the most of Social Media </li></ul><ul><li>Social Networking and Professional Development </li></ul><ul><li>Taking Advantage of Advice and Mentoring </li></ul><ul><li>Using Social Networks for Career Management </li></ul><ul><li>How to maintain an online presence </li></ul><ul><li>How to network </li></ul><ul><li>How to protect your privacy </li></ul><ul><li>How to create an avatar </li></ul><ul><li>How to set up accounts </li></ul><ul><li>Common Mistakes </li></ul>
    4. 4. What is Social Networking? <ul><li>social network </li></ul><ul><li>“ An association of people drawn together by family, work or hobby. The term was first coined by professor J. A. Barnes in the 1950s, who defined the size of a social network as a group of about 100 to 150 people. On the Web, social networking sites have millions of members”. </li></ul><ul><li>social networking site </li></ul><ul><li>“ A Web site that provides a virtual community for people interested in a particular subject or just to &quot;hang out&quot; together. Members create their own online &quot;profile&quot; with biographical data, pictures, likes, dislikes and any other information they choose to post. They communicate with each other by voice, chat, instant message, videoconference and blogs, and the service typically provides a way for members to contact friends of other members. Sites may also serve as a vehicle for meeting in person. The &quot;social networking site&quot; is the 21st century &quot;virtual community,&quot; a group of people who use the Internet to communicate with each other about anything and everything. One can find dating sites, friendship sites, sites with a business purpose and hybrids that offer a combination of these. Globally, hundreds of millions of people have joined one or more social networking sites”. 6/2/09 </li></ul>
    5. 5. History Of Social Networks
    6. 6. Why Engage in Social Networking? <ul><li>Meet new people </li></ul><ul><li>Network </li></ul><ul><li>Find old friends </li></ul><ul><li>Stay current with tech trends and interests </li></ul><ul><li>Organize for an event </li></ul><ul><li>Promote business </li></ul><ul><li>Create Online Presence/manage your personal brand </li></ul><ul><li>Scope out companies and competition </li></ul><ul><li>Find mentors </li></ul><ul><li>Get advice </li></ul><ul><li>Find new career opportunities </li></ul><ul><li>Professional development </li></ul>
    7. 7. Social Networking Sites <ul><li> -Originally students, then everyone </li></ul><ul><li> Tools to personalize/transfer content </li></ul><ul><li> real time messaging for groups and friends </li></ul><ul><li> Create own social network </li></ul><ul><li> invite-only community that </li></ul><ul><li>connects young professionals to career </li></ul><ul><li>opportunities </li></ul><ul><li>www.85 invite only social network </li></ul><ul><li>For professional women. </li></ul><ul><li> applicants with real time </li></ul><ul><li>chat with employers and more. </li></ul><ul><li> a profile that helps you </li></ul><ul><li>create a digital profile </li></ul><ul><li> social recruiting site </li></ul><ul><li> networking site </li></ul><ul><li> Students, military </li></ul><ul><li> Locate former friends/classmates </li></ul><ul><li> People networking </li></ul><ul><li> People networking Discover/contact people </li></ul><ul><li> People networking </li></ul><ul><li>Alumni.Net </li></ul><ul><li>Bright Circles lets current and former employees from leading companies and organizations stay in touch </li></ul><ul><li>MeetingWave- face-to-face meetings with new people </li></ul><ul><li>Meet-Up Work- find local groups of people with </li></ul><ul><li>interests that match theirs </li></ul><ul><li>Monster Networking </li></ul><ul><li>Vault Message Boards </li></ul><ul><li>Mobile/Cellphones Maps show where friends are Meet people via cellphone Media sharing Post to social site </li></ul><ul><li> transcribes messages to twitter </li></ul>
    8. 8. Twitter Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing? Profile set up is the quickest of the three, requires the least amount of personal information- only applications are mobile or for embedded twitter Email address and a picture or avatar, smart phone Free What you will need
    9. 9. Twitter <ul><li>Home- input bar and all the tweets you’re following </li></ul><ul><li>Profile- your tweets and your bio </li></ul><ul><li>Find People- You can search for people you know who already have a Twitter account. </li></ul><ul><li>Settings- From here you can change your basic account info, fill in your profile data, and set whether you want to be private or public. </li></ul><ul><li>Mobile Tweets- many use their phone to tweet. Most common use. Many applications you can download to do this. </li></ul>
    10. 10. LinkedIn <ul><li>LinkedIn is an online network of more </li></ul><ul><li>than 21 million experienced </li></ul><ul><li>professionals from around the world, </li></ul><ul><li>representing 150 industries. When you </li></ul><ul><li>join, you create a profile that </li></ul><ul><li>summarizes your professional </li></ul><ul><li>accomplishments. Your profile helps you </li></ul><ul><li>find and be found by former colleagues, </li></ul><ul><li>clients, and partners. You can add more </li></ul><ul><li>connections by inviting trusted contacts </li></ul><ul><li>to join LinkedIn and connect to you. Your </li></ul><ul><li>Network consists of your connections, </li></ul><ul><li>Your connections’ connections, and the </li></ul><ul><li>people they know, linking you to </li></ul><ul><li>thousands of qualified professionals. </li></ul>Profile set up is simple but requires care, takes a long time to establish connections Email address, contacts, a picture and résum é Free for basic 24.95-499.95 for expanded accounts What you will need
    11. 11. LinkedIn <ul><li>Side bar </li></ul><ul><li>Home- the main page which shows status updates of your status and the status of your connections, groups. You can also display your applications here </li></ul><ul><li>Groups- groups you belong to or may wish to join </li></ul><ul><li>Profile- your resume and bio </li></ul><ul><li>Contacts- connections, contacts and statistics which show the degrees of separation from other professionals </li></ul><ul><li>Inbox- mail </li></ul><ul><li>Applications- add on modules that you can place on your home page, i.e. Slide share, polls, and reading lists. </li></ul><ul><li>Top of page </li></ul><ul><li>People- how you search for connections </li></ul><ul><li>Jobs- how to search for a job or post a job </li></ul><ul><li>Answers- place to ask questions of groups or connections ***** </li></ul><ul><li>Company-profiles of staff that work at a company if they are on linked in and if the company has a profile page </li></ul>
    12. 12. Ning Ning is a website that helps the user find online social networks. Once you join Ning you can sign up for individual networks. You will get a page and a password for each network you join. Profile set up is quick and easy. You can customize network page to which you belong Email address and a picture or avatar Free What you will need
    13. 13. Ning <ul><li>Home - displays user’s photo, social networks, and friends. It displays upcoming events. </li></ul><ul><li>Profile – displays user’s information and photo. Where user will go to update status and post links </li></ul><ul><li>Social Networks – displays networks that user has joined or created. Shows photos of other members in these networks </li></ul><ul><li>Friends – displays a list of user’s friends </li></ul><ul><li>Notifications – informs users of any messages or friend request or events </li></ul><ul><li>Settings – allows user to modify profile, email, security, and social network features. </li></ul>
    14. 14. Making the Most of Social Media <ul><li>Niche-ify – what do you want to be known for? </li></ul><ul><li>Connect with Movers and Shakers- couch potatoes aren’t likely to help you make new opportunities </li></ul><ul><li>Stay on Message- don’t waste peoples’ time </li></ul><ul><li>Follow up, Follow through- keep it current, do what you say </li></ul><ul><li>Be Relevant- 12 worst type of facebookers </li></ul><ul><li>Be like Person A </li></ul><ul><li>Mike Murray 9/15/08 </li></ul>
    15. 15. How to get the most from LinkedIn <ul><li>Ten ways to make better use of LinkedIn </li></ul><ul><li>Increase your visibility </li></ul><ul><li>Improve your connectability </li></ul><ul><li>Improve your Google Page Rank </li></ul><ul><li>Enhance your search engine results </li></ul><ul><li>Perform blind, “reverse,” and company reference checks </li></ul><ul><li>Increase the relevancy of your job search </li></ul><ul><li>Make your interview go smoother </li></ul><ul><li>/p:// </li></ul><ul><li>Gauge the health of a company/ t/ industry </li></ul><ul><li>Track startups </li></ul><ul><li>Daisy chain your network </li></ul><ul><li>Ask and answer a question </li></ul><ul><li>Integrate into a new job </li></ul><ul><li>Scope out the competition, customers, partners, etc </li></ul><ul><li>Send personal invites not the canned message </li></ul><ul><li>Join a relevant group </li></ul>
    16. 16. Career Management Job Opportunities Job Banks List Servs Expanded Networks Research Customers Competitors Potential Employers Key Personnel
    17. 17. Professional Development <ul><li>Stay current with trends </li></ul><ul><li>Makes you visible </li></ul><ul><li>Find mentoring opportunities </li></ul><ul><li>Find collaborative opportunities </li></ul><ul><li>Professional conference and training opportunities </li></ul><ul><li>Keeps up computer and technical skills </li></ul><ul><li>Shows growth and initiative </li></ul><ul><li>Create Leadership opportunities outside organization </li></ul><ul><li>Find social and business networks </li></ul>
    18. 18. Advice and Mentoring <ul><li>Advice and Answers: another way to expand network, learn valuable skills, connect with other professionals and solidify your brand </li></ul><ul><li>Many specialized websites for Mentoring like Imantri and and most social networks have a mentoring or answers application </li></ul><ul><li>Becoming a Mentor </li></ul><ul><li>Opportunity to give back </li></ul><ul><li>Mentors go further in their career </li></ul><ul><li>Protégé’s help adjust with new technology </li></ul><ul><li>Boost reputation </li></ul><ul><li>Finding a Mentor </li></ul><ul><li>Easier now than ever, doesn’t have to be just in house </li></ul><ul><li>Able to learn the “real world” skills not taught in class rooms </li></ul><ul><li>Make connections for future jobs </li></ul><ul><li>Higher salary if you have a mentor, receive more promotions </li></ul><ul><li>More satisfied overall with life’s work </li></ul><ul><li>More extroverted and outgoing </li></ul><ul><li>Tip: </li></ul><ul><li>Mentor’s gravitate towards like people- but online a lot of that is stripped away. </li></ul><ul><li>Mentor’s like to be sought out. </li></ul>
    19. 19. Maintaining your online presence <ul><li>How to Avoid Common Pitfalls </li></ul><ul><li>Social networking sites like Facebook </li></ul><ul><li>and MySpace commonly have privacy </li></ul><ul><li>settings. The user should ensure that </li></ul><ul><li>profiles, photographs and wall postings </li></ul><ul><li>are set to be seen only by accepted </li></ul><ul><li>friends. The user should bear in mind </li></ul><ul><li>that when someone searches on </li></ul><ul><li>Facebook or LinkedIn, for example, the </li></ul><ul><li>user’s profile (including profile picture) is </li></ul><ul><li>still public and many networking sites </li></ul><ul><li>actually own the material posted on </li></ul><ul><li>them, so discretion must be used as this </li></ul><ul><li>material can be sold or shared </li></ul><ul><li>elsewhere. </li></ul><ul><li>Users should also: </li></ul><ul><li>Choose a profile picture carefully that presents them in a positive, professional way </li></ul><ul><li>Moderate comments and pictures posted by friends </li></ul><ul><li>Avoid any inflammatory remarks on blogs, social networking sites, and even emails (particularly about a current or previous employer) </li></ul><ul><li>Remember that networks stretch far and wide. Users may not be aware of who knows who in their network and negative comments could easily get back to that person and end up ruining the user’s reputation instead! </li></ul>
    20. 20. Creating an Online Presence <ul><li>Marketing Tool Kit: </li></ul><ul><li>Brand tag line </li></ul><ul><li>Business cards (real and virtual) </li></ul><ul><li>Image- dress, conduct, email, phone calls </li></ul><ul><li>Marketing Materials- </li></ul><ul><ul><li>Resume </li></ul></ul><ul><ul><li>Biography </li></ul></ul><ul><ul><li>Reference </li></ul></ul><ul><li>Web Presence </li></ul><ul><ul><li>Allow people to track you </li></ul></ul><ul><ul><li>Branded email address </li></ul></ul><ul><ul><li>Blog, website </li></ul></ul><ul><ul><li>Tailored social network profile </li></ul></ul><ul><ul><li>FP executive blog </li></ul></ul><ul><li>When setting up a profile or blog, users should think about what uses the profile/blog will have – is it for job hunting? Connecting with old friends? Professional networking? </li></ul><ul><li>Users must structure each profile carefully and provide useful information that reflects their abilities and interests in a positive light. </li></ul><ul><li>Users should begin by Googling themselves. It is often surprising what information shows up. If anything negative appears that shouldn’t be online, a clean up of what is already there must be done. Zero online presence is better than a negative one, but that means the rewards of a positive online presence are still there to be reaped. </li></ul><ul><li>Once old profiles have been cleaned up and new ones carefully created, users should Google themselves again and see the difference </li></ul><ul><li>© Geraldine Eliot </li></ul><ul><li>Don’t forget to revisit brand every 6 months </li></ul><ul><ul><li>Are your goals the same? </li></ul></ul><ul><ul><li>Has your focus changed? </li></ul></ul><ul><ul><li>Your experience? </li></ul></ul>
    21. 21. How to Grow Your Network 4. Make connections 5. Find connections through common interests an approach directly 6. Nurture connections by keeping information updated, providing advice, asking questions, and continue to build your online presence. 3. Make a list of possible connections 2. Find the social network(s) that fits you best 1. Make sure you have your marketing material in order
    22. 22. Network Tips <ul><li>Join discussion groups and forums </li></ul><ul><li>Connect all your dots (self-promote) </li></ul><ul><li>Don’t forget real people </li></ul><ul><li>Use as a tool to “break the ice” </li></ul><ul><li>When networking online contact the person directly not through a listserv or newsgroup </li></ul><ul><li>When introducing yourself to an online contact be concise: identify yourself, state why you are contacting this person, and list some correlating interests </li></ul><ul><li>Quality not quantity – Don’t trade up! </li></ul>
    23. 23. Things to Avoid/Career Killers <ul><li>It bears repeating, watch what you post </li></ul><ul><ul><li>Be careful </li></ul></ul><ul><ul><li>Be discreet </li></ul></ul><ul><ul><li>Be prepared </li></ul></ul><ul><li>Don’t let your networking end online </li></ul><ul><li>Only seeking like minded people </li></ul><ul><li>Don’t give referrals casually </li></ul><ul><li>Don’t be silent </li></ul><ul><li>Quality versus quantity </li></ul><ul><li>Don’t burn bridges </li></ul><ul><li>Keep work and personal separate </li></ul>
    24. 24. How to protect your privacy <ul><li>Social networking tools are useful only as long as you can manage the noise and keep these services from intruding on your work and privacy. Follow these guidelines to make sure the networking remains productive: </li></ul><ul><li>--Set your profile to &quot;private.&quot; </li></ul><ul><li>---Put an end to friends who post embarrassing pictures and blog about weekend activities. </li></ul><ul><li>--Tell your friends not to put &quot;tags&quot; on their photos or blogs. </li></ul><ul><li>--Monitor openly accessible social networks you're involved in. </li></ul><ul><li>--Contact the Web site itself if something is beyond your control. </li></ul><ul><li>--Consider an avatar instead of a photo. </li></ul><ul><li>--Use pseudonym's for family and especially children. </li></ul><ul><li>--Don’t post pictures of other people with out permission, ask the same from them. </li></ul><ul><li>--Don’t post pictures of your children. </li></ul><ul><li>--Think about the information you post does it give away your location, identity, workplace, history or other personal information? </li></ul><ul><li>--Is the information you are posting something you would be ok with your mother or grandmother viewing? What if it were on the front page? </li></ul><ul><li>Checklist: Ways to Keep Social Networks Safe and Productive </li></ul><ul><li>By </li></ul>
    25. 25. How to Create Avatars <ul><li>An avatar is a cartoon rendition of yourself </li></ul><ul><li>There are many options – we are going to use </li></ul>
    26. 26. How to Set Up Accounts Create an avatar or upload a photo Open the website of the site you would like to join Begin profile set up
    27. 27. Thank you! <ul><li>We appreciate you attending our class </li></ul><ul><li>Contact information </li></ul><ul><li> [email_address] 595-1243 </li></ul><ul><li>2 nd floor reference desk </li></ul>