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  • Social Site Trends Prospective Employees Employers can use information on social sites to learn about prospective employees. Reading profiles and perusing photos has become standard for human resources departments in some companies. One's job search could be affected accordingly. Cellphone Applications The cellphone potential for socializing remains huge, and mobile features allow social networking site users to continue their experience when away from the desktop. Uploading photos, sending videos and sharing tiny samples of voice are being perfected for friends in these online networks.
  • Myspace is decreasing .5 last month and facebook increased 22%
  • Who- earlier slide
  • When founded How many users Common audience
  • Whose Walls can I write on? Facebook only lets you write on your friends' Walls and your own Wall. You can also write on the Wall of any Page you become a fan of. The Wall is the center of your profile for adding new things, like photos, videos, notes and other application content. The Publisher at the top of your Wall allows you to update your status and share content through many different kinds of Wall posts. You can also add content to your friends’ Walls by using the Publisher box that appears at the top of their profiles. Wall-to-Wall allows you to see the history of Wall posts between two individuals. You are only permitted to see the Wall-to-Wall between two people if privacy settings normally allow you to see both individuals' Walls.
  • When founded How many users Common audience
  • When founded How many users Common audience
  • *** don’t ask dumb questions Be aware of peoples time and what they will think of you when you ask this Answer questions to gain recognition
  • The internet is forever, tell your children to think about this when posting – someone can find it even if it years after Final Thoughts on an Online Presence Creating and maintaining an online presence takes some time and a lot of following up, but the rewards can be great. There are many success stories of people being recommended on LinkedIn and getting a new job, of promotions given because employers were impressed by their worker’s profiles and the positive picture they painted of their workplace, but there are as many horror stories of people being fired because of inflammatory remarks or pictures that show the employee in a compromising position (for example, at a party when they claimed they were ill). For children especially, don’t send out your information even on a resume if you aren’t sure who is getting it- craigs list has some example of things gone wrong
  • Socialnetworking

    1. 1. Social Networking Get Connected Williamson County Public Library
    2. 2. Welcome <ul><li>Introductions </li></ul><ul><li>Housekeeping </li></ul><ul><li>Questions </li></ul><ul><li>Future Classes </li></ul><ul><li>Resources </li></ul>
    3. 3. Outline <ul><li>What is social networking? </li></ul><ul><li>Why engage in social networking? </li></ul><ul><li>Networking sites </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Myspace </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><li>Compare/Contrast </li></ul><ul><li>How to protect your privacy </li></ul><ul><li>How to maintain an online presence </li></ul><ul><li>How to network </li></ul><ul><li>How to create an avatar </li></ul><ul><li>How to set up accounts </li></ul>
    4. 4. What is Social Networking? <ul><li>social network </li></ul><ul><li>“ An association of people drawn together by family, work or hobby. The term was first coined by professor J. A. Barnes in the 1950s, who defined the size of a social network as a group of about 100 to 150 people. On the Web, social networking sites have millions of members”. </li></ul><ul><li>social networking site </li></ul><ul><li>“ A Web site that provides a virtual community for people interested in a particular subject or just to &quot;hang out&quot; together. Members create their own online &quot;profile&quot; with biographical data, pictures, likes, dislikes and any other information they choose to post. They communicate with each other by voice, chat, instant message, videoconference and blogs, and the service typically provides a way for members to contact friends of other members. Sites may also serve as a vehicle for meeting in person. The &quot;social networking site&quot; is the 21st century &quot;virtual community,&quot; a group of people who use the Internet to communicate with each other about anything and everything. One can find dating sites, friendship sites, sites with a business purpose and hybrids that offer a combination of these. Globally, hundreds of millions of people have joined one or more social networking sites”. 6/2/09 </li></ul>
    5. 5. History Of Social Networks
    6. 6. Why Engage in Social Networking? <ul><li>Meet new people </li></ul><ul><li>Network </li></ul><ul><li>Find old friends </li></ul><ul><li>Stay current with tech trends and interests </li></ul><ul><li>Keep friends and family up to date </li></ul><ul><li>Organize for an event </li></ul><ul><li>Make plans with friends </li></ul><ul><li>Promote business </li></ul>
    7. 7. Who Uses Social Networks? <ul><li> </li></ul>
    8. 8. Social Networking Sites <ul><li> -Largest site </li></ul><ul><li> Young adults </li></ul><ul><li> -Originally students, then everyone </li></ul><ul><li> Tools to personalize/transfer content </li></ul><ul><li> -Teen groups </li></ul><ul><li> real time messaging </li></ul><ul><li>for groups nad friends </li></ul><ul><li> Friends and classmates </li></ul><ul><li> -Global reach </li></ul><ul><li> Create own social network </li></ul><ul><li> Communities </li></ul><ul><li> Friends and co-workers </li></ul><ul><li> Large teen membership </li></ul><ul><li> Students, popular in U.K . </li></ul><ul><li> Students, military </li></ul><ul><li> Genealogy tracking </li></ul><ul><li> Online book club </li></ul><ul><li> Locate former friends/classmates </li></ul><ul><li> People networking </li></ul><ul><li> People networking </li></ul><ul><li> Discover/contact people </li></ul><ul><li> People networking </li></ul><ul><li>Mobile/Cellphones Maps show where friends are Meet people via cellphone Media sharing Post to any blog or social site </li></ul><ul><li> transcribes messages to twitter </li></ul>
    9. 9. Who is using social networks? Largest population Gender Median Age Monthly Users Site 18-34 *50+ fastest growing 56% female 26 91 million Facebook 2/4/2004 12-34 57% female 27 63 million MySpace 8/2003 18-49 55% female 31 12.9 million Twitter 3/2006 35-50 56% male 40 40 million LinkedIN 5/5/2003
    10. 10. Compare/ Contrast Interface- Facebook and MySpace are similar Twitter is the cleanest no apps Why people use it- LinkedIn- serious business networking Twitter – Mixed purpose- fast way to share links and other info. MySpace and Facebook- are more social but have mixed purpose users Depth- Twitter- brief updates only 140 characters The others- updates and profile are as brief or in depth as you wish Prevalence of spam and ads- MySpace, Facebook have the most LinkedIn and Twitter the least <ul><li>Things they all share: </li></ul><ul><li>Free </li></ul><ul><li>Celebrity pages </li></ul><ul><li>Job search applications </li></ul><ul><li>Commercial users </li></ul><ul><li>Special groups you can join </li></ul><ul><li>Ability to share mixed media </li></ul><ul><li>Privacy Settings </li></ul><ul><li>Maintenance requirements </li></ul>
    11. 11. Facebook Free unless you choose an application that costs or you buy something online Facebook is a social utility that connects people with friends and others who work, study and live around them. People use Facebook to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet. What you will need Profile set up is quick-it will take much longer to learn all the applications Email address and a picture or avatar
    12. 12. Facebook <ul><li>Wall- write a status message / view other’s messages to you /see changes in friend’s profiles </li></ul><ul><li>Info- your information- can limit what is seen by others </li></ul><ul><li>Events- calendar that you schedule </li></ul><ul><li>Notes- notes to yourself or others that see your profile </li></ul><ul><li>Boxes- the home for your applications or extras that you add </li></ul><ul><li>+- click there to add a new tab </li></ul><ul><li>Profile- what people see when they view your facebook account </li></ul><ul><li>Friends- people that you have added to your network- must accept an invitation in order to view profile (tip: keep a personal and professional list of contacts) </li></ul><ul><li>Inbox- email </li></ul><ul><li>Applications- extras that you can add to your account like games, etc., there are 52,000 to choose from. </li></ul><ul><li>Groups- friends network linked by common interest, cause, etc </li></ul>
    13. 13. MySpace MySpace is a social utility that connects people with friends and others who work, study and live around them. People use Myspace to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet . . What you will need Profile set up is longest of the four, take much longer to learn all the applications Email address and a picture or avatar Free unless you choose an application that costs or you buy something online
    14. 14. MySpace <ul><li>Mail- email, contacts </li></ul><ul><li>Profile- user information & personal settings for each module </li></ul><ul><li>Friends- list of current contacts and where to get new friends </li></ul><ul><li>Music/Video- lists of music and video you like and have purchased </li></ul><ul><li>More- applications and MySpace featured applications </li></ul><ul><li>Main page- the status page snapshot of each tab </li></ul>
    15. 15. Twitter Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing? Profile set up is the quickest of the four, requires the least amount of personal information- only applications are mobile or for embedded twitter Email address and a picture or avatar, smart phone Free What you will need
    16. 16. Twitter <ul><li>Home- input bar and all the tweets you’re following </li></ul><ul><li>Profile- your tweets and your bio </li></ul><ul><li>Find People- You can search for people you know who already have a Twitter account. </li></ul><ul><li>Settings- From here you can change your basic account info, fill in your profile data, and set whether you want to be private or public. </li></ul><ul><li>Mobile Tweets- many use their phone to tweet. Most common use. Many applications you can download to do this. </li></ul>
    17. 17. LinkedIn <ul><li>LinkedIn is an online network of more </li></ul><ul><li>than 21 million experienced </li></ul><ul><li>professionals from around the world, </li></ul><ul><li>representing 150 industries. When you </li></ul><ul><li>join, you create a profile that </li></ul><ul><li>summarizes your professional </li></ul><ul><li>accomplishments. Your profile helps you </li></ul><ul><li>find and be found by former colleagues, </li></ul><ul><li>clients, and partners. You can add more </li></ul><ul><li>connections by inviting trusted contacts </li></ul><ul><li>to join LinkedIn and connect to you. Your </li></ul><ul><li>Network consists of your connections, </li></ul><ul><li>Your connections’ connections, and the </li></ul><ul><li>people they know, linking you to </li></ul><ul><li>thousands of qualified professionals. </li></ul>What you will need Profile set up is simple but requires care, takes a long time to establish connections Email address, contacts, a picture and résum é Free for basic 24.95-499.95 for expanded accounts
    18. 18. LinkedIn <ul><li>Ten ways to make better use of LinkedIn </li></ul><ul><li>Side bar </li></ul><ul><li>Home- the main page which shows status updates of your status and the status of your connections, groups. You can also display your applications here </li></ul><ul><li>Groups- groups you belong to or may wish to join </li></ul><ul><li>Profile- your resume and bio </li></ul><ul><li>Contacts- connections, contacts and statistics which show the degrees of separation from other professionals </li></ul><ul><li>Inbox- mail </li></ul><ul><li>Applications- add on modules that you can place on your home page, i.e. Slide share, polls, and reading lists. </li></ul><ul><li>Top of page </li></ul><ul><li>People- how you search for connections </li></ul><ul><li>Jobs- how to search for a job or post a job </li></ul><ul><li>Answers- place to ask questions of groups or connections ***** </li></ul><ul><li>Company-profiles of staff that work at a company if they are on linked in and if the company has a profile page </li></ul>
    19. 19. How to protect your privacy <ul><li>Social networking tools are useful only as long as you can manage the noise and keep these services from intruding on your work and privacy. Follow these guidelines to make sure the networking remains productive: </li></ul><ul><li>--Set your profile to &quot;private.&quot; </li></ul><ul><li>---Put an end to friends who post embarrassing pictures and blog about weekend activities. </li></ul><ul><li>--Tell your friends not to put &quot;tags&quot; on their photos or blogs. </li></ul><ul><li>--Monitor openly accessible social networks you're involved in. </li></ul><ul><li>--Contact the Web site itself if something is beyond your control. </li></ul><ul><li>--Consider an avatar instead of a photo. </li></ul><ul><li>--Use pseudonym's for family and especially children. </li></ul><ul><li>--Don’t post pictures of other people with out permission, ask the same from them. </li></ul><ul><li>--Don’t post pictures of your children. </li></ul><ul><li>--Think about the information you post does it give away your location, identity, workplace, history or other personal information? </li></ul><ul><li>--Is the information you are posting something you would be ok with your mother or grandmother viewing? What if it were on the front page? </li></ul><ul><li>Checklist: Ways to Keep Social Networks Safe and Productive </li></ul><ul><li>By </li></ul>
    20. 20. How to Network <ul><li>It helps to choose the right online </li></ul><ul><li>platform for the user’s specific needs: </li></ul><ul><li>Services like Twitter allow connections </li></ul><ul><li>with people all over the globe. The </li></ul><ul><li>benefit of Twitter is that following </li></ul><ul><li>someone does not have to be </li></ul><ul><li>reciprocal, and there is very little </li></ul><ul><li>information for others to see. LinkedIn is </li></ul><ul><li>a lot stricter with how connections are </li></ul><ul><li>made and therefore offers a more </li></ul><ul><li>controlled professional networking </li></ul><ul><li>platform. A user’s profile also acts as an </li></ul><ul><li>online resume/executive bio if filled out </li></ul><ul><li>well and it is very useful, particularly for </li></ul><ul><li>networking with potential employers. </li></ul><ul><li>Blogs allow a user to write about a </li></ul><ul><li>particular field of interest, show their </li></ul><ul><li>skills and promote themselves online. </li></ul><ul><li>Blogs are more time and effort than </li></ul><ul><li>many online profiles, and users should </li></ul><ul><li>Keep these up-to-date and relevant. </li></ul><ul><li>The best thing about social networking to </li></ul><ul><li>create an online presence is the ability to </li></ul><ul><li>self-market. Have a new blog post? The </li></ul><ul><li>user can advertise the fact on Twitter, </li></ul><ul><li>and create a Facebook group for the </li></ul><ul><li>blog and keep members updated. </li></ul><ul><li>LinkedIn Group Discussions can also be </li></ul><ul><li>used to generate feedback and get </li></ul><ul><li>eople interested. A “Follow Me on </li></ul><ul><li>Twitter” widget can also be added to the </li></ul><ul><li>blog. And users shouldn’t be afraid to </li></ul><ul><li>contact connections for information or </li></ul><ul><li>advice in person people are surprisingly </li></ul><ul><li>willing to share information even if they </li></ul><ul><li>are only a “virtual” friend. </li></ul>
    21. 21. Tips for maintaining your online presence <ul><li>How to Avoid Common Pitfalls </li></ul><ul><li>Social networking sites like Facebook and MySpace commonly have privacy settings. The user should ensure that profiles, photographs and wall postings are set to be seen only by accepted friends. The user should bear in mind that when someone searches on Facebook, for example, the user’s profile (including profile picture) is still public and many networking sites actually own the material posted on them, so discretion must be used as this material can be sold or shared elsewhere. </li></ul><ul><li>Users should also: </li></ul><ul><li>Choose a profile picture carefully that presents them in a positive, professional way </li></ul><ul><li>Moderate comments and pictures posted by friends </li></ul><ul><li>Avoid any inflammatory remarks on blogs, social networking sites, and even emails (particularly about a current or previous employer) </li></ul><ul><li>It is important to remember that networks stretch far and wide. Users may not be aware of who knows who in their network and negative comments could easily get back to that person and end up ruining the user’s reputation instead! </li></ul><ul><li>How to Create a Powerful Online Presence </li></ul><ul><li>When setting up a profile or blog, users should think about what uses the profile/blog will have – is it for job hunting? Connecting with old friends? Professional networking? </li></ul><ul><li>Users must structure each profile carefully and provide useful information that reflects their abilities and interests in a positive light. </li></ul><ul><li>Users should begin by Googling themselves. It is often surprising what information shows up. If anything negative appears that shouldn’t be online, a clean up of what is already there must be done. Zero online presence is better than a negative one, but that means the rewards of a positive online presence are still there to be reaped. </li></ul><ul><li>Once old profiles have been cleaned up and new ones carefully created, users should Google themselves again and see the difference </li></ul><ul><li>© Geraldine Eliot </li></ul>
    22. 22. How to Create Avatars <ul><li>An avatar is a cartoon rendition of yourself </li></ul><ul><li>There are many options – we are going to use </li></ul>
    23. 23. How to Set Up Accounts Create an avatar or upload a photo Open the website of the site you would like to join Begin profile set up
    24. 24. Thank you! <ul><li>We appreciate you attending our class </li></ul><ul><li>Contact information </li></ul><ul><li> [email_address] 595-1243 </li></ul><ul><li>2 nd floor reference desk </li></ul>