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The one and only AUTOGRAPH ZONE

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The one and only AUTOGRAPH ZONE The one and only AUTOGRAPH ZONE Presentation Transcript

  • Alamodome, San Antonio, TXSaturday, January 4, 2014Produced by All American Games, a Sports Marketing CompanyWWW.USARMYALLAMERICANBOWL.COMU.S. ARMY ALL-AMERICAN BOWLU.S. ARMY ALL-AMERICAN BOWLAUTOGRAPH ZONEAUTOGRAPH ZONETITLE SPONSORSHIPTITLE SPONSORSHIP
  • The U.S. Army All-American Bowl (USAAB)is recognized as the premier high school all-star game in the nation. The Bowl hasexpanded in recent years to become thenation’s largest celebration of the tradition ofhigh school football and now includes top-notch high school marching band members,band instructors, athletes, coaches,cheerleaders and loyal fans.2U.S. Army All American Bowl
  • Each year there are over 200 events thatsurround the game and are part of Bowl Weekincluding:Selection TourMarching BandFBU (Foot Ball University) CampsNational CombineCoaches AcademySkills ChallengeEat-Off-CompetitionWelcome BBQRotary Awards DinnerRiverwalk Boat ParadeCheerleading CompetitionArmy Strong ZoneBowl GameBowl Week Gamesand. . . The Autograph Zone3Bowl Events
  • 4Now in its fifth year, the AutographZone continues to grow each and everyyear. The Autograph Zone takes placeon the field of the Alamodomeimmediately after the U.S. Army All-American Bowl game concludes. Itallows fans and media to interact withthe players in a high profileenvironment while the excitement ofthe game is still pounding their senses.Fans will have the opportunity to haveplayers autograph footballs, minihelmets, trading cards, game programsand other items, while getting a rarephoto opportunity with their hero.The 2014 Autograph ZoneOver 5000 peoplecame to theAutograph Zonein 2013 to meettheir favorite All-Americans!
  • 5Awards DinnerVenue: Alamodome, San Antonio, TX13 Years running209 Draft Picks14 BCS Bowl MVP’s18 Super Bowl Champions2,000,000 + Television Viewers (NBC- Live)40,000 + Game Attendees53% of Game Attendees are native to the big four: SanAntonio, Dallas, Houston and Austin274,233 Website Hits (Sept. – Jan.)www.usarmyallamericanbowl.com170 + Media Credentials2013 Statistics
  • Social Media FAQ’s Survey asked: Where did youget the information about thegame?57.66% Website36.50% Friends and family31.39% Other29.20% Facebook 17.52%Online search16.79% Twitter6.57% NewspaperStatistics are from Bowl week only (Dec 29 – Jan 6, 2013)Likes + Comments + Shares = 12,539New page likes = 2,113Total Reach = 196,730Mentions + Retweets = 5,868#ArmyBowl was the No. 3 trending topicFollowers gained = 2,591Photos + likes + comments = 4,986Followers Gained = 698New Videos = 15Total Views = 71,014Click to View Official Pages:FacebookTwitterYouTubeInstagram (APP):ArmyAllAmericanBowlFun Fact: We actually broke twitter lastyear due to the HUGE number of tweetsabout the game during bowl week
  • Autograph Zone Sponsorship Benefits7• Autograph Zone and its title sponsor will be known as the Official Sponsor NameAutograph Zone in all aspects of the game and its events.• Autograph Zone and its title sponsor is mentioned in ALL U.S. Army All-American Bowl :30 second local TV and radio commercials leading up to thegame [CBS, NBC, ABC, FOX, Time Warner, ESPN Radio, Clear Channel Radioetc.]• Autograph Zone and its title sponsor feature to be included in the San AntonioExpress-News All-American Bowl special insert• Autograph Zone and its title sponsor passes to be picked up at sponsor locationin month of December and distributed on Game Day in the Alamodome• Name and logo recognition on signage produced for Autograph Zone to bedisplayed on the Alamodome field after the USAAB game and during theAutograph Zone signing session• Texas Lineman of the Year Award, to be known as the Sponsor Name TimeWarner Texas Lineman of the Year Award, will be awarded to USAAB playerduring Bowl Week event and re-announced during USAAB game with a PARead/Video Wall• Four (4) :15-second public address announcements/video wall logo displaysduring the 2014 U.S. Army All-American Bowl
  • 8• Logo displayed on U.S. Army All-American Bowl website(www.usarmyallamericanbowl.com)• Full- Page Ad (special) in 2014 U.S. Army All-American Bowl GameProgram• Strong recognition in the Army Strong Zone outside the Alamodome• Signage provided by Sponsor will be displayed at Selection Tour eventsin the state of Texas• Signage provided by Sponsor will be displayed at 2014 U.S. Army All-American Bowl Host Hotel• Promotional display (coupons, pamphlets, etc.) on autograph zonetables during Autograph Zone event• Logo, live displays, contests and signage displayed during AutographZone• Displays during week long event• The rights to release that your company cares about the military and allmilitary personnel get in the game for free• Up to 10 Game Day Ball Carriers (age 10+), may be selected by yourbrand through sweepstakes or other means• Multiple References on USAAB social media (Facebook and Twitter)Autograph Zone Sponsorship Benefits
  • 9• Game Day suite & catering (for up to 25 people) at the 2014 U.S.Army All-American Bowl• Table of eight (8) at the U.S. Army Welcome BBQ on• Fifty (50) premium mid-field reserved tickets for 2014 U.S. Army All-American Bowl, may be used in sweepstakes, giveaways or in-housepromotions• Five hundred (500) general admission ticket vouchers donated to alocal youth/community group in organization’s name• Five hundred (500) general admission ticket vouchers for in-housegiveaways, or any other use sponsor deems• Autographed helmet or football from All-Americans for display• Footballs, helmets, and other products displaying sponsor logo’s andinformation for player signing (provided by sponsor)• Rights to live stream the Autograph zone experience• Strong recognition in the Army Strong Zone before and after thegame• Booth set up (with power for live displays) at the Army Strong Zone(over 5k attendees)Autograph Zone Sponsorship Benefits
  • 10Total Sponsorship Package - $35,000
  • 11Heather HarringtonDirector of Sponsorships and New BusinessProterra A D V E R T I S I N G5055 Keller Springs Road, Suite 560Addison, Texas 75001Phone: 972-732-9211 X 110E-Mail: HeatherH@proterraadvertising.comFor more informationUSARMYALLAMERICANBOWL.COMFUELTHEGAME.COMPROTERRAADVERTISING.COM