All American GamesBackgrounder
Table of Contents• All American Games, LLC overview……………………………………………………………………………2• U.S. Army All-American Bowl Background…...
Table of Contents Continued• FBU Alumni Huddle……………………………………………………………………………………………20• Football University (FBU) Camps………………...
• All American Games (AAG) is a sports management and marketing company based in Wharton, NJ. AAGowns and produces more th...
U.S. Army All-American BowlBackground• The nation’s premier high school football all-star game,featuring:– 90 Senior High ...
U.S. Army All-American BowlAlumniAdrian Peterson2006 1st Round Pick5-time Pro BowlerC.J. Spiller2010 1st Round Pick2012 Pr...
U.S. Army All-American2013 Program Results• Game Attendance: 40,133 (New U.S. Army All-American Bowl Record)• NBC Televisi...
#ArmyBowlSocial Media ExposureSocial Media impact during 2013 Bowl Week | 29 December / 06 JanuaryFacebook | U.S. Army All...
#ArmyBowlSocial Media ExposureSocial Media impact during 2013 Bowl Week | 29 December / 06 JanuaryInstagram | ArmyAllAmeri...
2013 Bowl WeekWelcome BBQ on theAlamodome fieldadidas Locker Room setup forapparel sizing during check-inHall of Fame RB M...
U.S. Army All-AmericanMarching Band• Entering its seventh year, the U.S. Army All-American Marching Band is a collection o...
U.S. Army All-AmericanMarching Band10
U.S. Army All-American BowlSelection Tour• The U.S. Army All-American Selection Tour visits schools/communities nationwide...
U.S. Army Coaches Academy• For the past nine years, the U.S. Army has recognizedcoaches’ commitment and dedication by invi...
U.S. Army National CombineBackground• The U.S. Army National Combine (presented by SKLZ) is an inviteonly event that featu...
Eastbay Youth All-American BowlBackground• The Eastbay Youth All-American Bowl, featuring over 200 of thetop 7th and 8th g...
Eastbay Youth All-American BowlSelection Tour• The Eastbay Youth All-American Selection Tour visitsschool/communities nati...
FBU National Championship Overview• A cross between the Little League World Series and the NCAA Tournament,the third annua...
19
20
FBU International GamesEvent Overview• The FBU International Games features top U-19 all-stars from aroundthe world compet...
FBU Alumni HuddleEvent Overview• An event that debuted in 2013, the FBU Alumni Huddle is a chancefor the Alumni Huddle ath...
Football University (FBU) CampsBackground• Football University is a 3-day elite football camp where topathletes learn from...
Football University (FBU)2013 Camp Locations• Football University camps will be held in over 40 cities in the U.S.and inte...
Football University (FBU) CampsSocial Media ImpactSocial Media Impact during 2011-2012 Bowl Week: December 30th, 2012 –Jan...
Football University (FBU)Top Gun Camp• FBU Top Gun is a series of three-day elite mini-camp, to beheld at Dublin Jerome Hi...
Contact InformationAll American Games175 North Main StreetWharton, NJ 07885Rich McGuinness, Presidentrichmcguinness@allame...
Upcoming SlideShare
Loading in …5
×

US Army All American Bowl Backgrounder

1,603 views
1,507 views

Published on

Published in: Sports
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,603
On SlideShare
0
From Embeds
0
Number of Embeds
27
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

US Army All American Bowl Backgrounder

  1. 1. All American GamesBackgrounder
  2. 2. Table of Contents• All American Games, LLC overview……………………………………………………………………………2• U.S. Army All-American Bowl Background………………………………………………………………...3• U.S. Army All-American Bowl Alumni………………………………………………………………………...4• U.S. Army All-American Bowl 2013 Program Results………………………………………………….5• #ArmyBowl Social Media Experience…………………………………………………………………………6• #ArmyBowl Social Media Experience continued..………………………………………………………7• 2013 Bowl Week………………………………………………………………………………………………………..8• U.S. Army All-American Marching Band……………………………………………………………………..9• U.S. Army All-American Marching Band continued……………………………………………………10• U.S. Army All-American Bowl Selection Tour……………………………………………………………..11• U.S. Army Coaches Academy……………………………………………………………………………………..12• U.S. Army National Combine……………………………………………………………………………………..13• Eastbay Youth All-American Bowl………………………………………………………………………………14• Eastbay Youth Al-American Bowl Selection Tour…………………………………………………........15• FBU National Championship……………………………………………………………………………….……..16• FBU National Championship 8th Grade Bracket………………………………………………………….17• FBU National Championship 7th Grade Bracket………………………………………………………….18• FBU International Games…………………………………………………………………………………………..19
  3. 3. Table of Contents Continued• FBU Alumni Huddle……………………………………………………………………………………………20• Football University (FBU) Camps………………………………………………………………………..21• Football University (FBU) Camp Locations………………………………………………………….22• Football University (FBU) Camps Social Media Impact……………………………………….23• Football University (FBU) Top Gun Camp……………………………………………………………24• Contact Information…………………………………………………………………………………………..25
  4. 4. • All American Games (AAG) is a sports management and marketing company based in Wharton, NJ. AAGowns and produces more than 700 of the nation’s premier high school and youth sporting events,including the U.S. Army All-American Bowl, U.S. Army All-American Marching Band, U.S. Army NationalCombine, U.S. Army Coaches Academy, Football University (FBU), Eastbay Youth All-American Bowl, FBUNational Championship, and FBU Top Gun All-Star Camp.• In the aggregate, All American Games reaches millions of youth and high school athletes annually, as wellas their sphere of influences, through AAG’s numerous events and properties. Each year, athletes aroundthe world enhance their specific sports abilities and raise their level of play through the elite instructionand training received through All American Games. The company is uniquely qualified to communicateand build lasting relationships with their core audiences.• The Company was founded in 2000 by its president, Rich McGuinness, and is operated by McGuinness andpartner Doug Berman. Rich McGuinness and Berman were recently named to Sports Event Magazine’s“Innovators & Influencers” list, which spotlights 25 individuals who are influencing sports today andbuilding lasting legacies.• The Company and its properties have been covered by many media outlets, including The Wall StreetJournal, New York Times, FOX News, CNN, Sports Illustrated, Sports Business Journal, MTV and many more.In May 2008, The Wall Street Journal featured All American Games in a front-page story thatproclaimed: “Rush to the NFL: These guys screen the pros of tomorrow.”2All American Games, LLC
  5. 5. U.S. Army All-American BowlBackground• The nation’s premier high school football all-star game,featuring:– 90 Senior High School Football Players– 125 High School Musicians– 48 High School Cheerleaders– 4 Video Crew Members• Alamodome in San Antonio, TX and broadcast live on NBC• Alumni include:– Over 200 NFL athletes (Including 54 first round picks)– Over 400 college athletes• Program executes more than 200 events a year• 2014 game will be held on Saturday, January 4th• All-Americans spend 8 days in San Antonio and take part in avariety of activities– Practices, seminars, roundtables and numerous uniqueevents for added entertainment and education3
  6. 6. U.S. Army All-American BowlAlumniAdrian Peterson2006 1st Round Pick5-time Pro BowlerC.J. Spiller2010 1st Round Pick2012 Pro BowlerAndrew Luck2012 1st Overall Pick2012 Pro BowlerJoe Thomas2007 3rd Overall Pick6-time Pro BowlerLeSean McCoy2011 Pro Bowl andAll-Pro SelectionHaloti Ngata2006 1st Round Pick4-time Pro BowlerNdamukong Suh2010 1st Round Pick2-time Pro BowlerNick Mangold2006 1st Round Pick4-time Pro BowlerPatrick Peterson2011 1st Round Pick2-time Pro BowlerEric Berry2010 1st Round Pick2-time Pro Bowler4
  7. 7. U.S. Army All-American2013 Program Results• Game Attendance: 40,133 (New U.S. Army All-American Bowl Record)• NBC Television Rating: 1.2 Nielsen Rating (est. 1.7 million viewers)Key Media:• Over 170 media credentials were handed out for the U.S. Army All-American Bowl, with media highlights including coverage from SI.com,ESPN.com, Miami Herald, Pittsburgh Post-Gazette, Chicago Sun-Times,Dallas Morning News, Daily Record (NJ), NBC Sports, Yahoo! Sports (Rivals),sbnation, army.mil, Max Preps, Scout, Bleacher Report, XM Satellite 197and Sirius Satellite 137 (Total subscribers 23,365,383), KASR-92.7 FM inConway, AR and the 30 small market station Arkansas Radio Network, ESPNRadio (WQWK-AM) in State College, PA and ESPN San Antonio 1250 AM• Digital Media during Bowl Week‒ From Sept. 26th 2012 thru Jan 15th, 2013: Total Visits= 274,233, VisitDuration=2:01 and Unique Visitors= 213,033‒ On January 5th (Day of Bowl) their were approx. 66,000 visits‒ Live streaming of Bowl Week Events included the U.S. Army All-American Marching Band Halftime Show, the Eastbay Youth All-American Bowl games, the FBU National Championship games and FBUInternational Games5
  8. 8. #ArmyBowlSocial Media ExposureSocial Media impact during 2013 Bowl Week | 29 December / 06 JanuaryFacebook | U.S. Army All-American Bowl• Number of Posts | 124• Likes | 11,015• Comments | 597• Shares | 927• Likes + Comments + Shares | 12,539• New Page Likes | 2,113• Total People Reached: 196,730Twitter | @ArmyAllAmerican | #ArmyBowl• Total Mentions | 2,334• Total Retweets | 3,534• Tweets With #ArmyBowl | 16,746- #ArmyBowl was used a total of 5,943 times on 5 January.- During the game #ArmyBowl was the No. 3 trending topic.• Followers Gained | 2,5916
  9. 9. #ArmyBowlSocial Media ExposureSocial Media impact during 2013 Bowl Week | 29 December / 06 JanuaryInstagram | ArmyAllAmericanBowl• Photos | 128• Likes | 4,714• Comments | 144• Followers Gained | 698YouTube | ArmyAllAmericanBowl• New Videos | 15• Total Views | 71,014• Estimated Minutes Watched | 45,0527
  10. 10. 2013 Bowl WeekWelcome BBQ on theAlamodome fieldadidas Locker Room setup forapparel sizing during check-inHall of Fame RB Marcus Allen served as thekeynote speaker at the U.S. Army All-American Bowl Awards Dinner in 2013U.S. Army All-Americans having fun at theBoys and Girls Club of San Antonio duringCommunity Service day at Bowl WeekCrowds gather at the Army StrongZone outside the AlamodomeRap star Wale performing at the AAG KickOff Party in 20138
  11. 11. U.S. Army All-AmericanMarching Band• Entering its seventh year, the U.S. Army All-American Marching Band is a collection of the premiermusicians and color guard members in the United States• Students who exhibit exceptional musicianship, marching achievement, character and leadershipprior to their senior year of high school are eligible to be a part of the U.S. Army All-AmericanMarching BandU.S. Army All-American Marching Band Members receive the following:• An all-expenses paid trip to San Antonio to perform as a member of the U.S. Army All-AmericanMarching Band including airfare, hotel, food, rehearsal gear, performance gear, instrument andmore.• Opportunity to rehearse and perform alongside the finest high school marching musicians in thenation for 4 days• The chance to work with an all-star marching band staff made up of directors from the mostrespected marching bands in America and the U.S. Army Field Band• Each Band and Color Guard Member gets their own All-American Selection Tour stop to announcetheir elite accomplishment to media, school and fellow community members• An opportunity to perform on the Alamodome field at half-time of the U.S. Army All-AmericanBowl in San Antonio, TX, a performance that is streamed live on YouTube.com9
  12. 12. U.S. Army All-AmericanMarching Band10
  13. 13. U.S. Army All-American BowlSelection Tour• The U.S. Army All-American Selection Tour visits schools/communities nationwide toannounce All-American football and band selections• 197 high school stops in 35 states• Presentations at high school assemblies with students, athletes, bands, cheerleaders,faculty and families in attendance• Sponsor opportunities: Table/booth, speaking opportunities, signage and promotionalmaterials• Local Media present at tour presentationDL Justin Manning interviewedby local Fox affiliate during hisSelection Tour eventBand Member Maggie Williams atSelection Tour event with U.S.Army representativesSelection Tour event set-upat high school assembly11
  14. 14. U.S. Army Coaches Academy• For the past nine years, the U.S. Army has recognizedcoaches’ commitment and dedication by inviting each U.S.Army All-American’s high school coach to San Antonio duringBowl Week to attend the three-day U.S. Army CoachesAcademy• Highlights of the U.S. Army Coaches Academy:– Classroom Seminars– Featured guest lecturers– On-field clinic, exposing Coaches Academy Attendees tosome of the most cutting-edge information from top profootball and college coaches– Leadership Seminars directed be U.S. Armyrepresentatives• The 2014 U.S. Army Coaches Academy will welcome morethan 100 coaches to San Antonio from all across the countryFormer NFL Offensive Line coach Jim McNallyFormer Cincinnati Bengals HeadCoach Sam Wyche12
  15. 15. U.S. Army National CombineBackground• The U.S. Army National Combine (presented by SKLZ) is an inviteonly event that features 500 of the nation’s top underclassmanathletes• The three-day event is the first opportunity for the nation’s topunderclassmen to demonstrate their physical talent and competeagainst one another amongst high school and college football’stop scouting organizations, as well as the U.S. Army All-AmericanBowl Selection Committee• Modeled after the NFL combine, all combine tests andcompetitive drills will take place in the Alamodome.• U.S. Army National Combine alumni include: Josh Freeman(Tampa Bay Buccaneers), Ted Ginn, Jr. (San Francisco 49ers),Percy Harvin (Seattle Seahawks), Colt McCoy (Cleveland Browns),Patrick Peterson (Arizona Cardinals), Matt Stafford (DetroitLions), and Tim Tebow (New York Jets).13
  16. 16. Eastbay Youth All-American BowlBackground• The Eastbay Youth All-American Bowl, featuring over 200 of thetop 7th and 8th grade football players, is entering its fifth year andis considered the Super Bowl of Youth football• The Eastbay Youth All-American Bowl has been featured on anepisode of the national syndicated, weekly high school sportsmagazine show “Sports Stars of Tomorrow,” hosted by legendaryannouncer Pat Summerall, which features the top prep athletes,performances and personalities• Sports Stars of Tomorrow is broadcast in 92% of the nations HH’sthrough broadcast syndication• A total of three games make up the Eastbay Youth All-AmericanBowl: An 8th grade unlimited weight game, 7th grade unlimitedweight game and a U.S. vs. Canada game• 2013 games will take place Sunday January 6th• All-Americans spend four days in San Antonio and take part in avariety of activities:– Practices, seminars, roundtables, and numerous uniqueevents for added entertainment and education8th grade athletes gather for EastbayYouth All-American Bowl MVPannouncementsTeam USA poses before their gameagainst Team Canada14
  17. 17. Eastbay Youth All-American BowlSelection Tour• The Eastbay Youth All-American Selection Tour visitsschool/communities nationwide to announce EastbayYouth All-American Bowl selections• 105 jerseys were presented during the 90 events thattook place during the Selection Tour for the 2013Eastbay Youth All-American Bowl• Presentations at middle schools or other locationswith students, athletes, bands, cheerleaders, facultyand families in attendance• Sponsor opportunities: Table/booth, speakingopportunities, signage and promotional materials15
  18. 18. FBU National Championship Overview• A cross between the Little League World Series and the NCAA Tournament,the third annual FBU National Championship will feature 6th, 7th and 8thgrade teams competing in separate 64 team, single-eliminationtournaments in 2013-14• After battling their way through the initial rounds of the tournament, theFinal Four teams in each bracket will travel to San Antonio to experienceAAG Bowl Week and to play for the right to be called National Champions• The Championship game in each bracket will be held in the Alamodome inSan Antonio, TX• The 192 total teams in the 6th, 7th and 8th grade FBU NationalChampionship tournaments consist of 6,720 total players led by 960 totalcoaches and seen by over 50,000 total fans.2012-13 FBU National Championship Results• In the finals of the 7th grade FBU National Championship, held at theAlamodome, a dominant Maryland team was able to overcome NWLouisiana in the championship game 38-18.• Team Georgia lifted the trophy in the 8th grade FBU National Championshiptournament, beating Team Colorado 32-6 in the finals to be crownedNational Champions.FBU National ChampionshipBackgroundCoaches from Team MD receive the7th Grade National Championshipgame trophyTeams Colorado and Georgia line upfor the 8th grade NationalChampionship game16
  19. 19. 19
  20. 20. 20
  21. 21. FBU International GamesEvent Overview• The FBU International Games features top U-19 all-stars from aroundthe world competing in games as a part of the U.S. Army All-American Bowl Week celebration.• The event features a five-team series ending with a semi-final roundand a championship game that is played in the Alamodome in SanAntonio.• Players are selected by the FBU committee of former NFL players andcoaches, who determine who is selected based off of performance inFBU North America and FBU International camps held throughoutthe year2013 FBU International Games Review• The 2013 FBU International Games featured top athletes selectedfrom FBU North America and FBU International camps held fromSeptember 2011 to September 2012.• In 2013, the inaugural FBU International Games in San Antoniofeatured five teams: Europe, Canada/Montreal, Canada/BC, Mexicoand United States.• Team Canada/BC emerged victorious at the 2013 FBU InternationalGames, defeating Team USA 38-18 in the championship game19Team Canada/BC celebrates theirvictory over Team USA in the FBUInternational Games Finals
  22. 22. FBU Alumni HuddleEvent Overview• An event that debuted in 2013, the FBU Alumni Huddle is a chancefor the Alumni Huddle athletes that have attended past FBU Camps,Top Gun Camps and/or played in FBU National ChampionshipGames to experience AAG Bowl Week• The event allows FBU Alumni Athletes the opportunity to travel toSan Antonio to participate in special training and social events withmany of the top youth and high school athletes in the country• The Alumni that attend also receive five (5) tickets to the U.S. ArmyAll-American Bowl2013 FBU Alumni Huddle• The inaugural Football University Alumni Huddle featured 133, 6ththrough 11th grade football athletes• For three days in San Antonio, the attendees participated in bothcombine training and positional training as well as the opportunityto attend the AAG Kickoff Party and the Friday Night Fiesta.• The athletes heard from special guest speakers during their stay inSan Antonio, including Coach Herman Boone, an inspiration for theDisney movie “Remember the Titans,” and U.S. Army Bowl Alumniand NFL players Michael Clayton, Brian Brohm and Aaron Williams20FBU alumni attend a seminar andget advice from NFL playersMichael Clayton, Brian Brohm,and Aaron Williams
  23. 23. Football University (FBU) CampsBackground• Football University is a 3-day elite football camp where topathletes learn from the premier NFL instructors in the country.• All athletes are nominated by regional scouts and must be invitedto attend Football University‒ 100 High School athletes per camp (9th-12th grade)‒ 100 Youth athletes per camp (6th-8th grade)• Athletes spend three days participating in:– On-field training in non-contact, position specific techniques– Classroom sessions to review high-definition video from on-field training drills– Nutrition, performance and recruiting seminars to preparestudent athletes and parents for recruiting and the next stepsfor training• Sponsor opportunities:‒ Exposure to elite athletes and their families through one onone interaction‒ PR/Social Media Exposure‒ Equipment/Product use by all FBU athletesFBU athlete and his dad meet with FBUWR instructor Billy "White Shoes"Johnson for post-camp evaluation21
  24. 24. Football University (FBU)2013 Camp Locations• Football University camps will be held in over 40 cities in the U.S.and internationally from March through August with more than8,000 top athletes in attendance• In 2013 FBU Camps will be held in the following locations:PhoenixSan AntonioOrlandoLos AngelesAustinHoustonFort LauderdaleSan DiegoDallasCharlotteBay AreaNew JerseyVancouver (CAN)SeattleToronto (CAN)St. LouisNorthern VirginiaStirling (UK)AtlantaPensacola/Fort WaltonBeachLittle RockMidlandColumbusPhiladelphiaNashvilleChicagoDenverPortlandOklahoma CityLexingtonAnnapolisLong IslandBostonOahuMilwaukeeStamfordIndianapolisTOP GUN - HS (OH)TOP GUN - Youth (OH)Wolfville (CAN)Athletes facing off in a 1 on 1 drill ata Football University camp22
  25. 25. Football University (FBU) CampsSocial Media ImpactSocial Media Impact during 2011-2012 Bowl Week: December 30th, 2012 –January 7th, 2013Facebook• 931 New Likes added during Bowl Week— 28,206 Total Fans• 2,721 Total Fan Interactions (Likes, Comments, and Shares)• 97,990 Total Reach (Number of people that have viewed contentassociated with the FBU Facebook page)Twitter• 622 New Followers Added•4,302 Total FollowersYouTube• 12,954 Total Views• 37,389 Total Minuted Watched• 140 New Subscribers23
  26. 26. Football University (FBU)Top Gun Camp• FBU Top Gun is a series of three-day elite mini-camp, to beheld at Dublin Jerome High School in Dublin, Ohio• The high school session (9th-11th grade) of the Top Gun campwill take place from July 18-20 and the youth session (6th-8thgrades) will be July 22-24.• Both the high school and youth sessions of the Top Gun campwill each draw ~800 of the elite players in the nation• Included in the Top Gun camp are seminars and roundtablediscussions on issues like concussions and nutrition and VIPspeakers• Athletes and their families will converge on Dublin, OH to trainat an elite facility with more than 50 former and current NFLplayers, coaches, and FBU instructors.• Top Gun is a private showcase open to over 100 credentialedmedia including national media such as 247Sports, ForbesReport, Sports Illustrated, Sporting News, USA Today and manymore.2012 Top Gun Concussion Seminar includedformer NFL players and a U.S. Army repLineman take the field to run drills atthe HS Top Gun camp in 201224
  27. 27. Contact InformationAll American Games175 North Main StreetWharton, NJ 07885Rich McGuinness, Presidentrichmcguinness@allamericangames.comCell: 973-214-4266Beth Daly, Director of Partnership Relationsbdaly@allamericangames.com973-366-8448 ext. 21925

×