Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011
W
omen’s
Ca
rePresently, there is a
huge shift in ma...
Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011
Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011
Women Want More Options
A New Model for Women’s Care...
Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011
W
omen’s
Ca
re
More than four million
babies are bor...
Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011
Maternity Care in the US
Many expectant parents swit...
Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011
Expectant Parents Survey
(300+ responded)
Page 02
“I...
Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011
SERVICE
SURROUNDINGS
SUPPORT
Page 03
What’s Importan...
Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011
PERSONAL
RELATIONSHIPS
ENVIRONMENTAL
COMFORT
SELF-EF...
Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011
PERSONAL RELATIONSHIPS
*SERVICE*
Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011
“(The) provider knew me personally,
not just (as) an...
Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011
Two Separate Models of Care
Midwifery or
“Humanistic...
Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011
According to this model, the emotions of a woman hav...
Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011
Self-Efficacy
*Self-efficacy is directly related to
...
Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011
DIY (Do It Yourself)
WEIGH STATIONS
URINE SAMPLES
BE...
Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011
Birth is not only about making babies. Birth
is abou...
Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011
GIVE WOMEN/FAMILIES
MORE OPTIONS - INFORM
THEM AND T...
Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011
A
B
C
D
E
Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011
EDUCATE PATIENTS
AND ENABLE
HOME ACCESS
Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011
ENVIRONMENTAL COMFORT
*LABOR/DELIVERY ROOMS*
Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011
Comfort plays a central role in our lives.
*
EACH WO...
Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011
The midwifery model of care is female-centered. With...
Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011
WHO ARE WE SERVING?
3 CORE PROFILES
Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011
Home Birth enthusiasts
Laura and Paul have had two h...
Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011
Birth Center enthusiasts
Gia and Christopher birthed...
Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011
Hospital Birth enthusiasts
Megan and Jameson prefer ...
Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011
Mothers have healthier
births when relaxed and
comfo...
Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011
SUPPORT CHANGE AND CHOICE
IN BIRTHING POSITION
“If w...
Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011
Pages 227-229 Ina May’s Guide to Childbirth
Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011
Moving Forward...
Your mission at Allina Hospitals a...
Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011
Let’s work together to pioneer this huge shift in wo...
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Women's care, a New Model for Maternity Care - 2011 proposal

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This is a proposal for a local hospital/clinic (Allina) designed through the guidance of Suzanne Currie and Jerry Allan as part of the Human Factors and Usability class at the Minneapolis College of Art and Design, MCAD in the Spring of 2011.

This is my take on Women's Care and how Allina can pioneer this huge shift in maternity care in the US.

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Women's care, a New Model for Maternity Care - 2011 proposal

  1. 1. Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011 W omen’s Ca rePresently, there is a huge shift in maternity care in the US. Women Want More Options, a New Model for Women’s Care by Heatherlee Nguyen
  2. 2. Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011
  3. 3. Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011 Women Want More Options A New Model for Women’s Care Proposed by: Heather Lee Nguyen
  4. 4. Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011 W omen’s Ca re More than four million babies are born in the US each year, and the details of how, when, and where they arrive are always shifting. -BabyCenter.com, 2009
  5. 5. Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011 Maternity Care in the US Many expectant parents switch providers mid-pregnancy... but WHY?
  6. 6. Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011 Expectant Parents Survey (300+ responded) Page 02 “I was told what would happen not asked” “I felt like just a number”“It was an uncomfortable, cold environment and a long wait” “No place formy kids to play” “I didn’t feel I was getting educated about my body or birth” “They brushed off my desired birth plan”
  7. 7. Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011 SERVICE SURROUNDINGS SUPPORT Page 03 What’s Important to Women?
  8. 8. Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011 PERSONAL RELATIONSHIPS ENVIRONMENTAL COMFORT SELF-EFFICACY SUPPORT
  9. 9. Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011 PERSONAL RELATIONSHIPS *SERVICE*
  10. 10. Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011 “(The) provider knew me personally, not just (as) another patient. The relationship that developed gave me confidence in their ability to do their job well.” http://www.birthcenters.org/birth-center-faq/what-people-say.php
  11. 11. Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011 Two Separate Models of Care Midwifery or “Humanistic” Techno-medical Pre-historic 1920s - present
  12. 12. Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011 According to this model, the emotions of a woman have a very real impact on the well-being of the baby. The importance of companionship and encouragement is emphasized. “Only with trust, faith, and support can the woman allow the birth experience to enlighten and empower her.” - Claudia Lowe Midwife means “with woman”
  13. 13. Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011 Self-Efficacy *Self-efficacy is directly related to health behavior. Self-efficacy pertains to a sense of control over one’s environment and behavior. According to Social Cognitive Theory (SCT; Bandura, 1997), a personal sense of control facilitates a change of health behavior.
  14. 14. Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011 DIY (Do It Yourself) WEIGH STATIONS URINE SAMPLES BELLY MEASURE GIVES WOMAN CONTROL OVER HER BODY SAVES TIME MORE PERSONAL ATTENTION
  15. 15. Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011 Birth is not only about making babies. Birth is about making mothers - strong, competent, capable mothers who trust themselves and know their inner strength. - Barbara Katz Rothman
  16. 16. Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011 GIVE WOMEN/FAMILIES MORE OPTIONS - INFORM THEM AND THEN ALLOW THEM TO CHOOSE Paperwork is done digitally Large wall of providers from both models of care shown visually on screen, each with a sound bit about who they are (education, personal interests, practice interests, hobbies, etc.) Multiple headphone stations Kids’ interactive play area Educational sound bits looped (digital/tactile library) A B C D E
  17. 17. Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011 A B C D E
  18. 18. Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011 EDUCATE PATIENTS AND ENABLE HOME ACCESS
  19. 19. Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011 ENVIRONMENTAL COMFORT *LABOR/DELIVERY ROOMS*
  20. 20. Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011 Comfort plays a central role in our lives. * EACH WOMAN HAS THEIR OWN DEFINITION OF COMFORT
  21. 21. Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011 The midwifery model of care is female-centered. Within it, birth is something that women do - not something that happens to them. The birthing woman is the central agent. The essential oneness of mind and body and the power of women is recognized. The techno-medical model of care is a product of the industrial revolution. By the 1920’s the US and Canada had become the first societies to do away with midwifery, only to find out some decades later that women still wanted midwives and to learn about the options available for them through their labor and birth. Reworded from Ina May Gaskin (the nation’s leading midwife) Ina May’s Guide to Childbirth
  22. 22. Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011 WHO ARE WE SERVING? 3 CORE PROFILES
  23. 23. Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011 Home Birth enthusiasts Laura and Paul have had two home water births. They feel birth is a natural process, not a medical emergency. They feel most comfortable in a home-like setting. After moving to a different state they found out their insurance would not cover home births and that they would have to deliver in a hospital setting. What would their room look like? FAMILY A
  24. 24. Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011 Birth Center enthusiasts Gia and Christopher birthed their previous children in a free standing birth center. They enjoy a relaxing, soothing environment and feel most comfortable with multiple options in which to give birth. Their preferred midwife has since transferred to a hospital. What would their room look like? FAMILY B
  25. 25. Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011 Hospital Birth enthusiasts Megan and Jameson prefer hospital settings. They feel they are more clean and capable of handling tough situations. They want to be near surgeons because of two previous C-sections. What would their room look like? FAMILY C
  26. 26. Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011 Mothers have healthier births when relaxed and comfortable, therefore it is best to offer different styled L&D rooms. FAMILY A: will get a “homey” environment FAMILY B: will get a “spa-like” environment FAMILY C: will get a “sterile” hospital setting ALL ROOMS: balcony (view), birthing tub birthing ball, ceiling rope, couches, library, bassinet COMMON AREAS: kids area, family theater, full kitchen, sunny garden all with easy access within a circular design.
  27. 27. Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011 SUPPORT CHANGE AND CHOICE IN BIRTHING POSITION “If we wish to obtain an idea of the natural position we must look to the woman who is governed by instinct, not by prudery; and it is only among the savage races that we shall find her at the present day. In this purely animal function instinct will guide the woman more correctly than the varying customs of the times.” -George Engelmann, Labor Among Primitive Peoples
  28. 28. Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011 Pages 227-229 Ina May’s Guide to Childbirth
  29. 29. Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011 Moving Forward... Your mission at Allina Hospitals and Clinics is to remain innovative and continue being a leader in collaborative efforts of health care. Now is the time to join in the conversation about reinventing Women’s Care.
  30. 30. Team Mom (Heatherlee Nguyen) • Redesigning Women’s Care • Spring 2011 Let’s work together to pioneer this huge shift in women’s care. THANK YOU! heatherlee.design@gmail.com 612 - 715 - 6007
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