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Conservatives for maryland(test)
Conservatives for maryland(test)
Conservatives for maryland(test)
Conservatives for maryland(test)
Conservatives for maryland(test)
Conservatives for maryland(test)
Conservatives for maryland(test)
Conservatives for maryland(test)
Conservatives for maryland(test)
Conservatives for maryland(test)
Conservatives for maryland(test)
Conservatives for maryland(test)
Conservatives for maryland(test)
Conservatives for maryland(test)
Conservatives for maryland(test)
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Conservatives for maryland(test)

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  • Thank you for taking the time to watch my final project…which is a social media plan for my client, Conservatives for Maryland.
  • Transcript

    • 1. Conservatives For Maryland<br />Social Media Plan:<br />
    • 2. Mission of CFM<br />Mission:<br />Identify Conservatives Throughout Maryland and to Engage them at the Grassroots Level in the Political Process.<br />Identify the Political Opinions and Preferences of the 3.5 million Voters in Maryland.<br />Activate, Educate, Mobilize, as well as Turnout to Vote, Those it has Identified.<br />
    • 3. Audience<br />CFM’s Target Audience: Conservative in Maryland<br />Male and Female<br />All Ages, Races, And Religions<br />Mainly…<br />Donors<br />Volunteers<br />Candidates<br />Voters<br />
    • 4. Overall Strategy<br />Five Steps<br />1. Listen<br />2. Prepare<br />3. Engage<br />4. Go Offline<br />5. Measure Success<br />
    • 5. Platforms<br />Blog<br />Video<br />Facebook<br />
    • 6. Phase One: Blog<br />Facts:<br />42% of Internet Users Have Read a Blog<br />Popular <br />Inexpensive<br />Easy to Use<br />
    • 7. Phase One: Blog<br />The Plan:<br />Keep Marylanders Informed <br />Feature Guest Bloggers<br />Link to Other Blogs, Build Relationships<br />Post Frequently, Keeping Page Fresh<br />Establish as a Credible Source<br />
    • 8. Phase Two: Video<br />Facts:<br />YouTube<br />Largest Video Sharing Site On The Web<br />2 Billion Views Per Day<br />Second Most Popular Search Engine<br />
    • 9. Phase Two: Video<br />Plan:<br />Demonstrate with Words, Pictures, and Music<br />YouTube Channel – Categories<br />Help to Make Blog and Facebook More Interesting<br />
    • 10. Phase Three: Facebook<br />Facts:<br />Users 18-29 Heaviest Users<br />2009 – 2010, Users 50-64 grew 88%<br />Users 65 and Older Grew by 100%<br />
    • 11. Phase Three: Facebook<br />Plan:<br />Use Fan Page to:<br />Keep in Touch with Supporters<br />Build Relationships with New Supporters<br />Keep Fans Updated (events, facts, etc.)<br />Establish CFM as a Credible and Knowledgeable Source for Conservative News.<br />
    • 12. Plan of Action<br />Back to Five Steps<br />Listen<br />Prepare<br />Engage<br />Go Offline<br />Measure Success<br />
    • 13. Measuring Success<br />To Track:<br />Comments<br />Blog Mentions/Press Coverage<br />Number and Quality Of Relationships Formed<br />How Many New Volunteers/Donors?<br />Goal:<br />Record Weekly and Monthly<br />Re-evaluate Frequently<br />
    • 14. Mission<br />All Three Tools (Blog, Video, and Facebook) Help With the Main Missions of CFM.<br />1. Identify Conservatives<br />2. Identify Opinions and Preferences<br />3. Educate<br />
    • 15. Conclusion<br />Social Media is Free<br />Implement Social Media Plan<br />Use a Blog<br />Use Video<br />Use Facebook<br />These Tools will Help CFM to Achieve its Mission and Encourage Marylanders to Vote, Donate, and Volunteer.<br />

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