Thank you for taking the time to watch my final project…which is a social media plan for my client, Conservatives for Maryland.
Conservatives For Maryland Social Media Plan:
Mission of CFM Mission: Identify Conservatives Throughout Maryland and to Engage them at the Grassroots Level in the Political Process. Identify the Political Opinions and Preferences of the 3.5 million Voters in Maryland. Activate, Educate, Mobilize, as well as Turnout to Vote, Those it has Identified.
Audience CFM’s Target Audience: Conservative in Maryland Male and Female All Ages, Races, And Religions Mainly… Donors Volunteers Candidates Voters
Overall Strategy Five Steps 1. Listen 2. Prepare 3. Engage 4. Go Offline 5. Measure Success
Phase Three: Facebook Plan: Use Fan Page to: Keep in Touch with Supporters Build Relationships with New Supporters Keep Fans Updated (events, facts, etc.) Establish CFM as a Credible and Knowledgeable Source for Conservative News.
Plan of Action Back to Five Steps Listen Prepare Engage Go Offline Measure Success
Measuring Success To Track: Comments Blog Mentions/Press Coverage Number and Quality Of Relationships Formed How Many New Volunteers/Donors? Goal: Record Weekly and Monthly Re-evaluate Frequently
Mission All Three Tools (Blog, Video, and Facebook) Help With the Main Missions of CFM. 1. Identify Conservatives 2. Identify Opinions and Preferences 3. Educate
Conclusion Social Media is Free Implement Social Media Plan Use a Blog Use Video Use Facebook These Tools will Help CFM to Achieve its Mission and Encourage Marylanders to Vote, Donate, and Volunteer.