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Conservatives for maryland(test)
Conservatives for maryland(test)
Conservatives for maryland(test)
Conservatives for maryland(test)
Conservatives for maryland(test)
Conservatives for maryland(test)
Conservatives for maryland(test)
Conservatives for maryland(test)
Conservatives for maryland(test)
Conservatives for maryland(test)
Conservatives for maryland(test)
Conservatives for maryland(test)
Conservatives for maryland(test)
Conservatives for maryland(test)
Conservatives for maryland(test)
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Conservatives for maryland(test)

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  • Thank you for taking the time to watch my final project…which is a social media plan for my client, Conservatives for Maryland.
  • Transcript

    • 1. Conservatives For Maryland
      Social Media Plan:
    • 2. Mission of CFM
      Mission:
      Identify Conservatives Throughout Maryland and to Engage them at the Grassroots Level in the Political Process.
      Identify the Political Opinions and Preferences of the 3.5 million Voters in Maryland.
      Activate, Educate, Mobilize, as well as Turnout to Vote, Those it has Identified.
    • 3. Audience
      CFM’s Target Audience: Conservative in Maryland
      Male and Female
      All Ages, Races, And Religions
      Mainly…
      Donors
      Volunteers
      Candidates
      Voters
    • 4. Overall Strategy
      Five Steps
      1. Listen
      2. Prepare
      3. Engage
      4. Go Offline
      5. Measure Success
    • 5. Platforms
      Blog
      Video
      Facebook
    • 6. Phase One: Blog
      Facts:
      42% of Internet Users Have Read a Blog
      Popular
      Inexpensive
      Easy to Use
    • 7. Phase One: Blog
      The Plan:
      Keep Marylanders Informed
      Feature Guest Bloggers
      Link to Other Blogs, Build Relationships
      Post Frequently, Keeping Page Fresh
      Establish as a Credible Source
    • 8. Phase Two: Video
      Facts:
      YouTube
      Largest Video Sharing Site On The Web
      2 Billion Views Per Day
      Second Most Popular Search Engine
    • 9. Phase Two: Video
      Plan:
      Demonstrate with Words, Pictures, and Music
      YouTube Channel – Categories
      Help to Make Blog and Facebook More Interesting
    • 10. Phase Three: Facebook
      Facts:
      Users 18-29 Heaviest Users
      2009 – 2010, Users 50-64 grew 88%
      Users 65 and Older Grew by 100%
    • 11. Phase Three: Facebook
      Plan:
      Use Fan Page to:
      Keep in Touch with Supporters
      Build Relationships with New Supporters
      Keep Fans Updated (events, facts, etc.)
      Establish CFM as a Credible and Knowledgeable Source for Conservative News.
    • 12. Plan of Action
      Back to Five Steps
      Listen
      Prepare
      Engage
      Go Offline
      Measure Success
    • 13. Measuring Success
      To Track:
      Comments
      Blog Mentions/Press Coverage
      Number and Quality Of Relationships Formed
      How Many New Volunteers/Donors?
      Goal:
      Record Weekly and Monthly
      Re-evaluate Frequently
    • 14. Mission
      All Three Tools (Blog, Video, and Facebook) Help With the Main Missions of CFM.
      1. Identify Conservatives
      2. Identify Opinions and Preferences
      3. Educate
    • 15. Conclusion
      Social Media is Free
      Implement Social Media Plan
      Use a Blog
      Use Video
      Use Facebook
      These Tools will Help CFM to Achieve its Mission and Encourage Marylanders to Vote, Donate, and Volunteer.

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