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Cruise Lewes
Cruise Lewes
Cruise Lewes
Cruise Lewes
Cruise Lewes
Cruise Lewes
Cruise Lewes
Cruise Lewes
Cruise Lewes
Cruise Lewes
Cruise Lewes
Cruise Lewes
Cruise Lewes
Cruise Lewes
Cruise Lewes
Cruise Lewes
Cruise Lewes
Cruise Lewes
Cruise Lewes
Cruise Lewes
Cruise Lewes
Cruise Lewes
Cruise Lewes
Cruise Lewes
Cruise Lewes
Cruise Lewes
Cruise Lewes
Cruise Lewes
Cruise Lewes
Cruise Lewes
Cruise Lewes
Cruise Lewes
Cruise Lewes
Cruise Lewes
Cruise Lewes
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Cruise Lewes

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  • 1. CRUISE HISTORIC LEWES
  • 2. Why Should Lewes Be A Port-of-Call For Cruisers?
  • 3. CRUISE LEWES! <ul><li>Lewes is a “CAN’T MISS” destination for cruise operators scheduling East Coast itineraries </li></ul><ul><li>Perfectly positioned at the entrance of the Delaware Bay halfway between New York and Norfolk, VA </li></ul><ul><li>Historic homes and museums, quaint shops, outstanding eateries, and tax-free- name-brand outlet stores. Lewes offers an unrivaled variety of unique excursions that have great appeal to the cruise passenger community </li></ul><ul><li>All excursions are accessible within minutes, and shuttle service is available to ensure the experience is hassle-free and unforgettable for passengers </li></ul>
  • 4. Cape May- Lewes Ferry Terminal <ul><li>Provides easy entrée to large berths as well as a modern, fully-staffed and secure port facility, capable of managing more than 1 million passengers per year </li></ul><ul><li>The Delaware Tourism Office is committed to providing support for cruise operators, from helping to plan excursions to coordinating resources to identifying local guides </li></ul><ul><ul><li>Shuttle service, planned day excursions and MORE </li></ul></ul>
  • 5. What Type Of Cruise Lines Will Port In Lewes?
  • 6. Potential Cruise Companies <ul><li>American Cruise Line </li></ul><ul><ul><li>Passenger Capacity- 104 </li></ul></ul><ul><ul><li>Based in Baltimore </li></ul></ul><ul><ul><li>Cruises &amp; Departures </li></ul></ul><ul><ul><ul><li>Chesapeake Bay trip </li></ul></ul></ul><ul><ul><ul><ul><li>21 departures/7 nights </li></ul></ul></ul></ul><ul><ul><ul><li>Mid Atlantic Inland passage </li></ul></ul></ul><ul><ul><ul><ul><li>4 departures/7 nights </li></ul></ul></ul></ul><ul><ul><ul><li>East Coast inland passage </li></ul></ul></ul><ul><ul><ul><ul><li>4 departures/14 nights </li></ul></ul></ul></ul><ul><ul><li>29 POTENTIAL PORTS! </li></ul></ul><ul><ul><li>Cruises- July-November </li></ul></ul>
  • 7. American Cruise Line Cruise Route
  • 8. Potential Cruise Companies <ul><li>American Canadian Caribbean Line </li></ul><ul><ul><li>Passenger Capacity- 100 </li></ul></ul><ul><ul><li>Stops in Philadelphia, Baltimore, and various other Chesapeake ports </li></ul></ul><ul><ul><li>2 Ports! </li></ul></ul><ul><ul><li>Currently has trips between RI and FL </li></ul></ul><ul><ul><ul><li>GREAT POTENTIAL FOR LEWES CRUISING!! </li></ul></ul></ul><ul><ul><li>Length of ship- 177ft </li></ul></ul><ul><ul><li>Draft- 7 ft </li></ul></ul><ul><ul><li>Cruises- May &amp; November </li></ul></ul>
  • 9. American Canadian Caribbean Line Cruise Map
  • 10. Potential Cruise Companies <ul><li>Cruise West </li></ul><ul><ul><li>Passenger Capacity- 120 </li></ul></ul><ul><ul><li>Length of ship- 297ft </li></ul></ul><ul><ul><li>Embarks out of Nova Scotia </li></ul></ul><ul><ul><ul><li>Stops in Bar Harbor, Nantucket, Yorktown, Savannah and more </li></ul></ul></ul><ul><ul><li>3 Potential Ports </li></ul></ul><ul><ul><li>Cruises- March &amp; Sept. </li></ul></ul>
  • 11. Cruise West Cruise Route
  • 12. Potential Cruise Companies <ul><li>Travel Dynamics International </li></ul><ul><ul><li>Passenger Capacity- 100 </li></ul></ul><ul><ul><li>Length of ship- 290ft </li></ul></ul><ul><ul><li>Stops in Portland, Newport, Alexandria, Savannah and more </li></ul></ul><ul><ul><li>2 Potential Ports </li></ul></ul>
  • 13. Travel Dynamics International Cruise Map
  • 14. How is the Cruise Industry Affecting OUR Economy?
  • 15. Cruise Impact Nationwide <ul><li>Cruise Tourism generates an estimated $18 billion a year in passenger expenditure </li></ul><ul><ul><li>Fastest growing sector of the travel industry for the past 20 years </li></ul></ul><ul><ul><li>Annual growth rate of passengers - 7.4% </li></ul></ul><ul><li>The US cruise industry supported 315,830 jobs in 2004, which provided $12.4 billion in wages and salaries </li></ul><ul><li>9.2 million people embarked on cruises in 2007 a 2% increase from 2006 </li></ul><ul><li>As recently as 2004 studies showed that US ports accounted for 77% of global passengers </li></ul>
  • 16. Cruise Impact - Maryland <ul><li>The total economic impact of cruising from Maryland this year is expected to be $152 million </li></ul><ul><ul><li>In 2008, the economic impact was nearly $63 million </li></ul></ul><ul><ul><li>Cruising spending DOUBLED ! </li></ul></ul><ul><li>The Cruise Industry generated 2,177 jobs </li></ul><ul><li>Maryland workers generated income totaling $105 million </li></ul>
  • 17. How Are Our Surrounding State’s Investing In The Cruise Industry?
  • 18. Cruise Terminal Investment <ul><li>Philadelphia, PA- $15 million </li></ul><ul><ul><li>Rehabilitate former naval shipyard into a cruise hub </li></ul></ul><ul><li>Norfolk, VA- $36 million </li></ul><ul><ul><li>New modern terminal near the city&apos;s downtown </li></ul></ul><ul><li>Baltimore, MD- $13 million </li></ul>
  • 19. Delaware Cruise Advantages <ul><li>The Cape May- Lewes Ferry Terminal in Lewes, DE can currently support small ships up to 350 ft in length </li></ul><ul><li>Cruising in Lewes would not adversely affect traffic flow in our resort areas </li></ul><ul><ul><li>Cruisers would travel via shuttle, bike or on-foot </li></ul></ul><ul><ul><li>Average time spent at port- 10 hours </li></ul></ul>
  • 20. People Are Excited About Cruise Lewes!
  • 21. Sussex County, Delaware Beaches. Restaurants. History. Nature. Everything.
  • 22. We Have A Lot To Offer!! <ul><li>30 miles of Beautiful Beaches! </li></ul><ul><ul><li>Lewes </li></ul></ul><ul><ul><li>Rehoboth Beach </li></ul></ul><ul><ul><li>Dewey Beach </li></ul></ul><ul><ul><li>Bethany Beach </li></ul></ul><ul><li>Historical Areas </li></ul><ul><ul><li>Trolley Tour of Historic Lewes </li></ul></ul><ul><ul><li>Zwaanendael Museum </li></ul></ul><ul><ul><li>Fort Miles Historical Area </li></ul></ul><ul><ul><li>Lightship Overfalls </li></ul></ul><ul><ul><li>Lewes Historical Society </li></ul></ul>
  • 23. Outdoor Activities <ul><li>Bird-watching- </li></ul><ul><ul><li>Cape Henlopen &amp; Prime Hook National Wildlife Refuge </li></ul></ul><ul><li>Hike, Kayak, Fish </li></ul><ul><li>Bike the Breakwater Trail </li></ul><ul><li>Golf </li></ul><ul><ul><li>Baywood Greens </li></ul></ul><ul><ul><li>The Rookery </li></ul></ul>
  • 24. Food and Shopping <ul><li>Wine and Brewery Tours </li></ul><ul><ul><li>Dogfish Head Brewery </li></ul></ul><ul><ul><li>Nassau Valley Vineyards </li></ul></ul><ul><li>Restaurants </li></ul><ul><ul><li>The Buttery </li></ul></ul><ul><ul><li>Striper Bites </li></ul></ul><ul><ul><li>Agave </li></ul></ul><ul><ul><li>Gilligan’s </li></ul></ul><ul><li>TAX FREE SHOPPING! </li></ul><ul><ul><li>Tanger Outlets </li></ul></ul><ul><ul><li>Second St. Shopping District </li></ul></ul><ul><ul><li>Rehoboth Ave. &amp; Boardwalk </li></ul></ul>
  • 25. Who Is Our Target Audience?
  • 26. Cruiser Profile <ul><li>43% of the US population are potential cruisers! </li></ul><ul><li>Average Cruiser: </li></ul><ul><ul><li>45 years old </li></ul></ul><ul><ul><li>Household income- $79,000 </li></ul></ul><ul><ul><li>63% are employed full time </li></ul></ul><ul><ul><li>14% are retired </li></ul></ul><ul><ul><li>62% are college graduates </li></ul></ul><ul><ul><li>50% are male </li></ul></ul><ul><ul><li>89% are Caucasians </li></ul></ul><ul><li>Typical cruisers travel for 6.6 days </li></ul><ul><ul><li>spend $1,880 per person on their cruise </li></ul></ul>
  • 27. Potential Delaware Impact <ul><li>Average Spending per Port </li></ul><ul><ul><li>Passenger- $85- 100 </li></ul></ul><ul><ul><li>Crew Members- $75 </li></ul></ul><ul><li>Average # Passengers per ship- 100 </li></ul><ul><li>$ 10,000 POTENTIAL ECONOMIC INFLOW PER PORT + crew spending </li></ul><ul><ul><ul><li>GREAT OPPORUNITY!! </li></ul></ul></ul><ul><li>30+ ports per year- </li></ul><ul><ul><li>30*10,000= $300,000!! </li></ul></ul>
  • 28. Cruise Impact- Economic Development Analysis <ul><li>Value added contribution (direct impact) of passenger spending in Lewes and surrounding areas is $187,189/yr </li></ul><ul><li>Economic impact of adding ‘Cruise Lewes’ to the State economy is $276,328 (direct/indirect/induced spending) </li></ul><ul><li>Total amount spent by passengers in Lewes annually is $300,000 </li></ul>$276,328 $45,525 $43,615 $187,189 Value Added Total Induced Indirect Direct Impact
  • 29. Cruise Lewes Could Generate an Additional $576,328.00 to our Economy!!
  • 30. How Do We Begin Marketing To Our Targeted Cruise Companies?
  • 31. Trade Shows <ul><li>Florida Caribbean Cruise Association Cruise Conference and Trade Show </li></ul><ul><ul><li>October 26 th - 30 th- Saint Lucia </li></ul></ul><ul><ul><ul><li>Costs- ‘Lewes Booth’, Delegate, Hotel, Airfare </li></ul></ul></ul><ul><ul><ul><ul><li>Total- $5075.00 </li></ul></ul></ul></ul><ul><li>Leisure Travel Conference </li></ul><ul><ul><li>November 15 th -17 th- Miami, Florida </li></ul></ul><ul><ul><ul><li>Costs- ‘Lewes Booth’, Delegate, Hotel, Airfare </li></ul></ul></ul><ul><ul><ul><ul><li>Total- $5000.00 </li></ul></ul></ul></ul>
  • 32. Print &amp; Online Marketing <ul><li>Travel Trade/Cruise Trade Website and Magazine </li></ul><ul><ul><li>44,551 total circulation for 2008 </li></ul></ul><ul><ul><li>Weekly Online Advertisement : $500 per ad </li></ul></ul><ul><ul><ul><li>500*12= $6,000 </li></ul></ul></ul><ul><ul><li>Quarter Page Ad : $4,055*4= $16,220 </li></ul></ul><ul><li>Porthole Magazine </li></ul><ul><ul><li>1/3 page color ad </li></ul></ul><ul><ul><ul><li>$2,210*4= 8,840 </li></ul></ul></ul>
  • 33. Cruise Lewes - Total Cost $47,135.00 Total Cost $37,060.00 Print &amp; Online Marketing $10,075.00 Trade Shows
  • 34. Path Forward <ul><li>Invite Target Companies to visit Lewes </li></ul><ul><ul><li>Tour the Cape May-Lewes Ferry Terminal </li></ul></ul><ul><ul><li>Tour Lewes, Rehoboth Beach, Dewey Beach etc. </li></ul></ul><ul><ul><li>Introduce our excursions, restaurants and shops </li></ul></ul><ul><li>Market ‘Cruise Lewes’ in print ads and online </li></ul><ul><li>Attend 2 Trade Shows </li></ul><ul><ul><li>Host ‘Lewes Booth’ </li></ul></ul>
  • 35. Contact Info <ul><li>It’s easy to make Lewes a port of call!! </li></ul><ul><li>Please contact: </li></ul><ul><li>Heather Kenton </li></ul><ul><li>Delaware Tourism Office </li></ul><ul><li>99 Kings Highway | Dover, DE 19901 </li></ul><ul><li>(302) 672-6804 </li></ul><ul><li>[email_address] </li></ul>

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