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What is Twitter
What is Twitter
What is Twitter
What is Twitter
What is Twitter
What is Twitter
What is Twitter
What is Twitter
What is Twitter
What is Twitter
What is Twitter
What is Twitter
What is Twitter
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What is Twitter

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An introductory presentation about the social media Twitter. …

An introductory presentation about the social media Twitter.
Objectives include: Define Twitter.
Explore why social media is important.
Terminology of Twitter
Set up and use a Twitter account.
Tips & Hints
Twitter Challenge

Published in: Social Media, Technology, Business
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Transcript

  • 1. What is Twitter? Professional Uses for Extension Professionals
  • 2. Video Introductions http://www.commoncraft.com/video/twitter http://www.commoncraft.com/video/twitter-search
  • 3. Objectives • Define Twitter. • Explore why social media is important. • Terminology of Twitter • Set up and use a Twitter account. • Tips & Hints • Twitter Challenge
  • 4. Twitter is… • 140 characters or less! • Microblogging • Group communication • News • A new way to connect
  • 5. Twitter Language Tweet Hashtag
  • 6. Twitter Language @ Conversation Retweet Follow
  • 7. Twitter Language Example of a Hashtag Feed
  • 8. Why? • Personal Learning Networks • Connecting to colleagues • Connections to others in your field • Promotion of Extension • Engage with clientele and employees • Personal help desk (ie: Chase Bank)
  • 9. Helpful Tips & Suggestions • Tweet a lot of links, that’s what people are looking for on Twitter • You can’t Tweet too much • Nix the conversation on Twitter – it doesn’t work • Focus on gathering and sharing as much interesting, relevant content as you can • Negative content or remarks are not good The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies by Dan Zarrella
  • 10. Helpful Tips & Suggestions • Don’t reply too often • Check out Buffer app for analytics • Timing – Between 3-5pm • RTs are the highest on Friday • Headline is the most important • Try putting the link toward the beginning of the Tweet (example: New post up now: link goes here, then title of the link or description) • Don’t send out lots of links within a very short period of time. Schedule them to post throughout the day at spread out intervals • Try Tweeting on Saturday and Sunday (less noise) The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies by Dan Zarrella
  • 11. Helpful Tips & Suggestions • Take the time to fill out your bio • You should include “guru” or “expert” in your bio if you are one • Bio is only place you should be talking about yourself and using the words “I, we, me, us”, etc.
  • 12. Twitter Challenge
  • 13. Twitter Challenge • Follow a hashtag that you are interested in. • Finding people you know or share interests in. • Tweet during annual conference #OSUE People to Follow: Journal of Extension @JoExtension, @OhioStFootball, Bruce McPheron @medflygenes, CFAES @foodagenvnews, Ag Chat @agchat, Ohio State @Ohiostate, Ohio 4-H @ohio4h, Cooperative Extension @coopext, Anne Adrian @aafromaa, IT Tip of the Day @ittotd

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