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Students Librarians And Marketing The Library
 

Students Librarians And Marketing The Library

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This presentation was given by Frank Parry and Becky Laing at the July 2009 ALISS conference - Marketing the Library in difficult times. It describes an interesting project between Information science ...

This presentation was given by Frank Parry and Becky Laing at the July 2009 ALISS conference - Marketing the Library in difficult times. It describes an interesting project between Information science students and library staff at Loughborough University.

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  • The building was originally intended as a teaching Library, although with the development of the Department of Information Science away from librarianship, that function never really took off. However, the Department and Library have always remained close and it is interesting that this exercise has now drawn both nearer to the original concept. It should also be mentioned that the Marketing and Publications Group now has an academic helping to create Library marketing strategy and that Graham Walton – the Group’s Chair – is a research fellow in the Department.
  • Students were given the task of thoroughly researching the background of academic libraries and marketing libraries. This involved not just the usual literature searching but also reading strategic policy documents of both the Library and the University to see how their marketing proposals would further the aims and objectives of Loughborough University.
  • Students were asked to ‘think outside the box’ and be brave. They had to become consultants and were given the chance to say things and present ideas to librarians which they might not otherwise have said or done. Naturally, the Library as customer has the last say about what to adopt and what not to adopt, but marketing consultants sometimes have to present a concept even if it does not fit in with the preconceived ideas of librarians.
  • This group of students received the best grades ever for group work. They adopted a thoroughly professional ‘marketing mindset’ and developed good presentations skills through such techniques as video practicing.

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