Digital Publishing Tomorrow - Sage

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Digital Publishing Tomorrow, Huw Alexander – Rights & Digital Sales Manager, Martha Sedgwick – Senior Manager, Online Products SAGE. A presentation at the ALISS AGM 2011. Gives the viewpoint of SAGE Piblishers on the challenges of future publishing and innovations by SAGE.

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Digital Publishing Tomorrow - Sage

  1. 1. |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||<br />ALISS 2011<br />Digital Publishing<br />Tomorrow<br />
  2. 2. Agenda<br /><ul><li> Introductions
  3. 3. Publishing in 2011
  4. 4. 12 key issues for the digital publishing age
  5. 5. The SAGE approach
  6. 6. Final Remarks</li></ul>ALISS 2011<br />|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||<br />
  7. 7. ALISS 2011<br />|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||<br />Martha Sedgwick<br />Senior Manager, Online Products<br />Huw Alexander<br />Rights & Digital Sales Manager<br />
  8. 8. ALISS 2011<br />|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||<br />
  9. 9. ALISS 2011<br />|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||<br />The End of Publishing?<br />
  10. 10. ALISS 2011<br />|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||<br />Opportunity<br />
  11. 11. ‘It's not rocket science. It's social science -- the science of understanding people's needs and their unique relationship with art, literature, history, music, work, philosophy, community, technology, and psychology. The act of design is structuring and creating that balance.’<br />Clement Mok<br />ALISS 2011<br />|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||<br />
  12. 12. ALISS 2011<br />|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||<br />Rights<br />Agile Content<br />Metadata<br />User Experience<br />Partnerships<br />Accessibility<br />Discoverability<br />Format<br />Business Models<br />Pricing<br />Usage<br />Curation<br />
  13. 13. ALISS 2011<br />|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||<br />Rights<br />
  14. 14. ALISS 2011<br />|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||<br />Metadata<br />
  15. 15. ALISS 2011<br />|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||<br />User Experience<br />
  16. 16. ALISS 2011<br />|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||<br />Agile Content<br />
  17. 17. ALISS 2011<br />|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||<br />Format<br />
  18. 18. ALISS 2011<br />|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||<br />Accessibility<br />
  19. 19. ALISS 2011<br />|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||<br />Discoverability<br />
  20. 20. ALISS 2011<br />|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||<br />Partnerships<br />
  21. 21. ALISS 2011<br />|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||<br />Business Models<br />
  22. 22. ALISS 2011<br />|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||<br />Pricing<br />
  23. 23. ALISS 2011<br />|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||<br />Usage<br />
  24. 24. ALISS 2011<br />|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||<br />Curation<br />
  25. 25. How does SAGE see the future and how are we preparing for it?<br />
  26. 26. A reminder of our vision<br /> Believing passionately that engaged scholarship lies at the heart of any healthy society and that education is intrinsically valuable, SAGE aims to be the world's leading independent academic and professional publisher. This means playing a creative role in society by disseminating teaching and research on a global scale, the cornerstones of which are good, long-term relationships, a focus on our markets, and an ability to combine quality and innovation.<br />
  27. 27. Research: Exploring new ways of reading online<br />
  28. 28. ALISS 2011<br />|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||<br />Easier<br />Skip<br />Handy<br />Annoying<br />Search<br />Miss Out<br />Convenient<br />Practical<br />Quick<br />User-Unfriendly<br />Useful<br />Scope<br />Preconceptions<br />Frustrating<br />Less<br />Accessible<br />Easy<br />Unknown<br />Heresy<br />Cold<br />
  29. 29. 1. Undergraduate Psychology - 2nd Year - University of Sussex<br />Friday 10.04am - Living room<br />Ebook: Family relationships in middle childhood<br />Monday 9.45am - Dining table<br />Book: How children develop<br />Saturday 3.08pm -Dining table<br />Book: How children develop<br />Saturday 3.10pm - Dining table<br />Book: Cognitive psychology<br />
  30. 30. 2. Undergraduate BA English - 1st Year - University of Sussex<br />Sunday 12.53 – Bedroom<br />Journal: H.D.’s Helen In Egypt Aging<br /> and the Unconscious<br />Sunday 23.42 – Kitchen<br />Journal: Collpase And Recall <br />Ezra Pound's Italian Cantos<br />Thursday 14.10 - Bedroom<br />Online Poem: Ted Hughes The Minotaur<br />Thursday 14.55 – Bedroom<br />Ebook: James Joyce And The Making <br />Of Ulysses And Other Writings<br />Thursday 16.32 – Bedroom<br />Online Poem: Yeats The Second Coming<br />
  31. 31. “I always go through the library for access. I mainly use my own computer because then I can bookmark things. I use a lot – I finished my dissertation and didn’t even use one print book for that.” [This user was referring to eJournals in the main rather then eBooks]<br />Karolina (undergraduate, International Relations)<br />“I use them to check references – I’ll type in a quote on Google and sometimes it throws up chapters of a book… If I want to buy a book [in print] I will always browse for a preview online.”<br />Nina (PhD student, Education)<br />‘A couple of times I’ve asked the library to buy a book and they’ve bought the eBook version… I read them at home… I can imagine a scenario where I might use my iPhone if I needed to… but my worry is that you would lose the book”<br />Paul (PhD student, History)<br /> “Sometimes I will see eBooks when searching for a literature review.”<br />Kirsti (academic, Music and Education)<br />
  32. 32. Users expect a suite of features to be available on the ebook platforms<br /><ul><li> 69.9% look for a PDF chapter download
  33. 33. More than 50% of respondents look for an option to download the entire title
  34. 34. There is a similar desire to print and to have the HTML formatted text (39-37%)
  35. 35. 1/3 want to browse the text exactly as it would be formatted in the print
  36. 36. Approximately ¼ want to send a link to a citation manager or an email account, they would also like a hyperlinked bibliography and the option to copy and paste the reference information
  37. 37. 18% want to email the text
  38. 38. 18% want links to related texts, recommended by the website</li></ul>"One that I went to recently that I thought was really cool was one that allowed you to print pages off or download them. Quite neat.”<br />Jill Kirby (2nd year DPhil History)<br />for the web<br />Essential options<br />‘Must have’<br />Extra options<br />‘Nice to have’<br />"If you are just kicking off with something [related links] could be really useful because it's going to give you more stuff to look at"<br />Jill Kirby (2nd year DPhil History)<br />….other features that were selected:<br />- 10.6% look for text resizing<br /><ul><li> 9.2% for DOI information
  39. 39. 6.4% separate images/tables, footnotes/bibliography</li></ul>- 6% Share on social media websites (Facebook, Twitter)<br />- 2.7% Other suggestions<br />- 2.6 % Social bookmarking links<br />S3O will include the essential features that users have identified. We will investigate the extra options and look at how these can be supported<br />
  40. 40. Exploring new opportunities for the delivery of content online<br />
  41. 41.
  42. 42.
  43. 43.
  44. 44. Exploring new business models<br />
  45. 45.
  46. 46.
  47. 47. Developing new internal expertise<br />
  48. 48. The Online Products Team<br />
  49. 49. David (PhD student)“I’m a specialised ebook reader: I need to read everything available with a specific research area”<br />Setting up a content alert<br />Searching for texts on a specific topic (eg. for lit. review)<br />Looking for a specific text (by title, author)<br />Age: 30Location: University of London<br />Occupation: Postgraduate research student (PhD)Discipline: Clinical Psychology<br />Using quick searches<br />Search alert<br />Combined keyword search/ Advanced search<br />Specifies discipline, search terms and frequency<br />Save search<br />Refining the search results<br />Ebook use: HIGH<br />High use throughout the year<br />Finds the text<br />Finds a link to the text<br />Find list of relevant texts<br />Read online<br />Research/study characteristics:I am required through my research to read all of the available texts surrounding my topic. This includes making sure I have access to key texts as well as reading around my subject area. I am a sophisticated researcher, employing Boolean search techniques to find exactly what I want and using alerts to ensure I do not miss the latest publications and citations. I will try to find texts online first, I mainly study from home and do not have time to frequently visit the library.<br />Related links<br />Arrives at publisher site via link to a new ebook<br />Looking for a specific text (by title, author)<br />TOC alert<br />Cite<br />Narrow search<br />Goal:I need to be able to browse and search the ebooks in a sophisticated and sensible way. I need to be kept up-to-date with the latest research related to my topic and easily know what I have and have not read.<br />Broad search<br />Discovery tool<br />Publisher site<br />Database<br />Engagement with ebooks:I am a highly skilled and experienced user of academic search tools. I am moderately comfortable working online and am happy to learn about new tools so long as it is not time consuming. I have attended various training sessions at the library on how to use ebook platforms and referencing managers. I try to save any e-content whenever possible for ease of access in the future. I typically print out ebooks that I am most interested in. Initially I trawled through the available ebooks to see what is available on my research topic. Now, I check for any new material and other content covering related topics that I am studying.<br />Serendipitous browsing<br />Refining results<br />Related links<br />TOC alert<br />Cite<br />TOC alert<br />Cite<br />
  50. 50.
  51. 51. Rethinking about how we engage with our communities to develop online products<br />
  52. 52.
  53. 53. Librarians vote at a SAGE product innovation panel<br />
  54. 54. The Product Innovation Process in 2011<br />98 Ideas<br />18 product proposals<br />11 products for R&D<br />27 reports<br />Library Panel Feedback<br />February 2011<br />April 2011<br />March 2011<br />December 2010<br />
  55. 55. ALISS 2011<br />|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||<br />Relevant<br />
  56. 56. ALISS 2011<br />|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||<br />
  57. 57. ALISS 2011<br />|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||<br />Happy customers<br />
  58. 58. ALISS 2011<br />|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||<br />
  59. 59. ALISS 2011<br />|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||<br />

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