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Digital Publishing Tomorrow - Sage
 

Digital Publishing Tomorrow - Sage

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Digital Publishing Tomorrow, Huw Alexander – Rights & Digital Sales Manager, Martha Sedgwick – Senior Manager, Online Products SAGE. A presentation at the ALISS AGM 2011. Gives the viewpoint of ...

Digital Publishing Tomorrow, Huw Alexander – Rights & Digital Sales Manager, Martha Sedgwick – Senior Manager, Online Products SAGE. A presentation at the ALISS AGM 2011. Gives the viewpoint of SAGE Piblishers on the challenges of future publishing and innovations by SAGE.

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    Digital Publishing Tomorrow - Sage Digital Publishing Tomorrow - Sage Presentation Transcript

    • |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
      ALISS 2011
      Digital Publishing
      Tomorrow
    • Agenda
      • Introductions
      • Publishing in 2011
      • 12 key issues for the digital publishing age
      • The SAGE approach
      • Final Remarks
      ALISS 2011
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    • ALISS 2011
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      Martha Sedgwick
      Senior Manager, Online Products
      Huw Alexander
      Rights & Digital Sales Manager
    • ALISS 2011
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    • ALISS 2011
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      The End of Publishing?
    • ALISS 2011
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      Opportunity
    • ‘It's not rocket science. It's social science -- the science of understanding people's needs and their unique relationship with art, literature, history, music, work, philosophy, community, technology, and psychology. The act of design is structuring and creating that balance.’
      Clement Mok
      ALISS 2011
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    • ALISS 2011
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      Rights
      Agile Content
      Metadata
      User Experience
      Partnerships
      Accessibility
      Discoverability
      Format
      Business Models
      Pricing
      Usage
      Curation
    • ALISS 2011
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      Rights
    • ALISS 2011
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      Metadata
    • ALISS 2011
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      User Experience
    • ALISS 2011
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      Agile Content
    • ALISS 2011
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      Format
    • ALISS 2011
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      Accessibility
    • ALISS 2011
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      Discoverability
    • ALISS 2011
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      Partnerships
    • ALISS 2011
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      Business Models
    • ALISS 2011
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      Pricing
    • ALISS 2011
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      Usage
    • ALISS 2011
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      Curation
    • How does SAGE see the future and how are we preparing for it?
    • A reminder of our vision
      Believing passionately that engaged scholarship lies at the heart of any healthy society and that education is intrinsically valuable, SAGE aims to be the world's leading independent academic and professional publisher. This means playing a creative role in society by disseminating teaching and research on a global scale, the cornerstones of which are good, long-term relationships, a focus on our markets, and an ability to combine quality and innovation.
    • Research: Exploring new ways of reading online
    • ALISS 2011
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      Easier
      Skip
      Handy
      Annoying
      Search
      Miss Out
      Convenient
      Practical
      Quick
      User-Unfriendly
      Useful
      Scope
      Preconceptions
      Frustrating
      Less
      Accessible
      Easy
      Unknown
      Heresy
      Cold
    • 1. Undergraduate Psychology - 2nd Year - University of Sussex
      Friday 10.04am - Living room
      Ebook: Family relationships in middle childhood
      Monday 9.45am - Dining table
      Book: How children develop
      Saturday 3.08pm -Dining table
      Book: How children develop
      Saturday 3.10pm - Dining table
      Book: Cognitive psychology
    • 2. Undergraduate BA English - 1st Year - University of Sussex
      Sunday 12.53 – Bedroom
      Journal: H.D.’s Helen In Egypt Aging
      and the Unconscious
      Sunday 23.42 – Kitchen
      Journal: Collpase And Recall
      Ezra Pound's Italian Cantos
      Thursday 14.10 - Bedroom
      Online Poem: Ted Hughes The Minotaur
      Thursday 14.55 – Bedroom
      Ebook: James Joyce And The Making
      Of Ulysses And Other Writings
      Thursday 16.32 – Bedroom
      Online Poem: Yeats The Second Coming
    • “I always go through the library for access. I mainly use my own computer because then I can bookmark things. I use a lot – I finished my dissertation and didn’t even use one print book for that.” [This user was referring to eJournals in the main rather then eBooks]
      Karolina (undergraduate, International Relations)
      “I use them to check references – I’ll type in a quote on Google and sometimes it throws up chapters of a book… If I want to buy a book [in print] I will always browse for a preview online.”
      Nina (PhD student, Education)
      ‘A couple of times I’ve asked the library to buy a book and they’ve bought the eBook version… I read them at home… I can imagine a scenario where I might use my iPhone if I needed to… but my worry is that you would lose the book”
      Paul (PhD student, History)
      “Sometimes I will see eBooks when searching for a literature review.”
      Kirsti (academic, Music and Education)
    • Users expect a suite of features to be available on the ebook platforms
      • 69.9% look for a PDF chapter download
      • More than 50% of respondents look for an option to download the entire title
      • There is a similar desire to print and to have the HTML formatted text (39-37%)
      • 1/3 want to browse the text exactly as it would be formatted in the print
      • Approximately ¼ want to send a link to a citation manager or an email account, they would also like a hyperlinked bibliography and the option to copy and paste the reference information
      • 18% want to email the text
      • 18% want links to related texts, recommended by the website
      "One that I went to recently that I thought was really cool was one that allowed you to print pages off or download them. Quite neat.”
      Jill Kirby (2nd year DPhil History)
      for the web
      Essential options
      ‘Must have’
      Extra options
      ‘Nice to have’
      "If you are just kicking off with something [related links] could be really useful because it's going to give you more stuff to look at"
      Jill Kirby (2nd year DPhil History)
      ….other features that were selected:
      - 10.6% look for text resizing
      • 9.2% for DOI information
      • 6.4% separate images/tables, footnotes/bibliography
      - 6% Share on social media websites (Facebook, Twitter)
      - 2.7% Other suggestions
      - 2.6 % Social bookmarking links
      S3O will include the essential features that users have identified. We will investigate the extra options and look at how these can be supported
    • Exploring new opportunities for the delivery of content online
    • Exploring new business models
    • Developing new internal expertise
    • The Online Products Team
    • David (PhD student)“I’m a specialised ebook reader: I need to read everything available with a specific research area”
      Setting up a content alert
      Searching for texts on a specific topic (eg. for lit. review)
      Looking for a specific text (by title, author)
      Age: 30Location: University of London
      Occupation: Postgraduate research student (PhD)Discipline: Clinical Psychology
      Using quick searches
      Search alert
      Combined keyword search/ Advanced search
      Specifies discipline, search terms and frequency
      Save search
      Refining the search results
      Ebook use: HIGH
      High use throughout the year
      Finds the text
      Finds a link to the text
      Find list of relevant texts
      Read online
      Research/study characteristics:I am required through my research to read all of the available texts surrounding my topic. This includes making sure I have access to key texts as well as reading around my subject area. I am a sophisticated researcher, employing Boolean search techniques to find exactly what I want and using alerts to ensure I do not miss the latest publications and citations. I will try to find texts online first, I mainly study from home and do not have time to frequently visit the library.
      Related links
      Arrives at publisher site via link to a new ebook
      Looking for a specific text (by title, author)
      TOC alert
      Cite
      Narrow search
      Goal:I need to be able to browse and search the ebooks in a sophisticated and sensible way. I need to be kept up-to-date with the latest research related to my topic and easily know what I have and have not read.
      Broad search
      Discovery tool
      Publisher site
      Database
      Engagement with ebooks:I am a highly skilled and experienced user of academic search tools. I am moderately comfortable working online and am happy to learn about new tools so long as it is not time consuming. I have attended various training sessions at the library on how to use ebook platforms and referencing managers. I try to save any e-content whenever possible for ease of access in the future. I typically print out ebooks that I am most interested in. Initially I trawled through the available ebooks to see what is available on my research topic. Now, I check for any new material and other content covering related topics that I am studying.
      Serendipitous browsing
      Refining results
      Related links
      TOC alert
      Cite
      TOC alert
      Cite
    • Rethinking about how we engage with our communities to develop online products
    • Librarians vote at a SAGE product innovation panel
    • The Product Innovation Process in 2011
      98 Ideas
      18 product proposals
      11 products for R&D
      27 reports
      Library Panel Feedback
      February 2011
      April 2011
      March 2011
      December 2010
    • ALISS 2011
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      Relevant
    • ALISS 2011
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    • ALISS 2011
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      Happy customers
    • ALISS 2011
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    • ALISS 2011
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