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Notes from the brain storming session on marketing library services in challenging times
 

Notes from the brain storming session on marketing library services in challenging times

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Here are some notes on the brain storming session which ended the ALISS 2009 marketing library services conference. It includes tips from the participants based around several case studies which ...

Here are some notes on the brain storming session which ended the ALISS 2009 marketing library services conference. It includes tips from the participants based around several case studies which include : How to make induction sessions more attractive to students, getting students to use online tutorials, raising attendance at drop in training sessions, marketing an online database,

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    Notes from the brain storming session on marketing library services in challenging times Notes from the brain storming session on marketing library services in challenging times Document Transcript

    • Action Learning/Brainstorming Notes Aliss Marketing Event, Coventry University, July 29th 2009. How to make physical induction sessions more interactive? Issues: • Nobody/few attend • Timing in the academic year (October) • Content may be too much Suggestions: • Move timing to coincide with the first assignment • Do the session in the department • Interactive element – Cephalonian/Bingo/Public Response Systems • Content – not too much, make it a meet and greet session • Try to make attendance compulsory • Identify the USP – Grades! The what’s in it for me syndrome. • Negotiate with the teaching team on what to cover • Identify the aim of induction • Use the freshers’ fayre? • What can you deliver online? • Campaigns – drip feed induction (maybe something along the lines of “This week in the library, learn how to reserve books”?) • FAQs online • Promotion/marketing – posters • Explanation/blurb in the course handbook • Go over and meet the students on the first day • Get in the Students’ Union • Link to the SU Societies pages • Try sign-up library tours Getting students to engage with online information literacy tutorials Issues: • 7 elements to tutorial • Students not engaging with all Suggestions: • Suggest they complete one element per day for a week • Hook a particular element to a specific week of their course • This task for this assignment – e.g. referencing • Link everything to one assignment with one lecturer • Get year 2 students to work with the group • Students’ union twitter or BUS facebook? – tie up with a group and reciprocal linking from Moodle • What’s in it for me? Ask the 2nd year students • Helping you get better results • Helping you find stuff for your essays • Don’t use Google use US • Use the library online
    • • Identify who hasn’t done it and email (personlised) with copy to the lecturer • Delicious account for permalinks to e-resources Attendance at drop-in e-resource training sessions Suggestions: • Run session regularly at the same time, a few weeks in a row • Run sessions out in the departments • Join forces with training (cross discip) to offer training as part of an event • Make sure students understand the meaning of a ‘drop-in’ session – International students may misunderstand? • Bribe students! • Need more publicity – put posters in pubs! • Ask academic staff to promote sessions to students • Add learning outcomes • Get into timetables Mystery shopper Issues: Is it worth doing? Benefits: • Get a professional outsider’s view of your service • See other library’s procedures and processes and learn from them • Joint working with a partner institution – could be carried on into other projects • Good staff development opportunity for those participating • Positive constructive feedback • Improve customer perception of the library • Identify training needs Suggestions: • Define a specific ‘research’ question in order to answer particular issues • Keep focussed Marketing the Social Care Online database Suggestions: • Segment your market – traditional/online • Adverts in key journals • What’s new? o Monthly email o RSS feed o Twitter o Be topical – news tie-ins “behind the headlines” • Public libraries – promote to library staff • Private social care market • Links with relevant charities
    • • Adding value to what is already done well Encouraging student CILIP members to stay in membership once they achieve their first professional post Suggestions: • 18 months for 12 promotion • Target employers • Publish a benefits breakdown • Students doing some work • Focus groups • Small business cards – Moo cards • Post-it notes branding • Pick student to blog or twitter for you • 5-6 years in career – see benefits for sound bites – student ‘ID’ • Chartership/ACLIP – send note of congratulation • What competition? • Maternity leave subscription holiday • Media-PR person • Responding on social media How can Intute become a more Web 2.0 driven service and maintain quality? Suggestions: • Wikis for resources • Extend use of RSS feeds • Champions for Intute in key libraries • Partnerships with other organisations, e.g. Netskills, Government bodies • Video Tutorials – allow embedding in VLEs • Allow for local customisation, e.g. Intute@Derby