So What is the Real Impact of Web 2.0 on Researcher Workflow?

So What is the Real Impact of Web 2.0 on Researcher Workflow? Anna Drabble Head of Digital & Product Development 20 th July 2011

Innovation & Digital Development @ Emerald
Innovation core to Emerald
Renewed focus in 2011
Digital & Product Development function newly formed to:
Create new online products and services
Ensure digital content is discoverable and delivered across multiple channels
Better understand and meet the changing needs of researchers in an online environment

Research Aims
Are Social Media impacting upon researcher workflows?
If so, how should Librarians and Publishers respond?

Global Survey
2,414 researchers
215 countries
Arts and Humanities, STM, Social Sciences inc. Business

Methodology
1,923
users
Research partners
Emerald & UCL
Contributors & Groups
Charleston Conference
Cambridge University Press
Taylor & Francis
Wolters Kluwer
Imperial College, London
Manchester University
Edinburgh University
491 non-users 491 non-users 491 non-users 491 non-users 491 non-users 491 non-users Contrast group Contrast group Contrast Group

Most Popular Social Media in Research
Big gap between awareness ( orange ) & actual use ( green ) in 7 / 8 categories

Social Media Tools Used Few Tools Used Generic Services Rule

Social Media Used For…. Identifying Research Opportunities Disseminating Research Findings Research Collaboration

Perceived social media benefits Does visibility drive esteem? .

Social Media Enthusiasts Differences by age group? Not much!

Importance Attached to Specific Dissemination Channel

What Users Want from Publishers Content readable on all platforms 42.8% Links to the data behind the published article 33.4% Greater use of multimedia 11.2% RSS as standard 6.4% Multilingual capabilities 6.3% Linking Interoperability

What Users Want from Libraries Add a social network interface to the library catalogue 14.2% Index full text Library holdings 56% Preserve Web 2.0 content 7.9% Catalogue Web 2.0 content 9.8% Socially tag library Catalogue 11.7% Make the Library more like Google

Does Social Media Mark a Watershed in Research Process?
Not really…….

Research Workflow

Core Research Process Unchanged – But Communication has Evolved Significantly Identify opportunity : review literature : carry out research communicate findings via a scholarly publication 1665: Printed Journal Travel infrastructure (roads, rail) Conferences (Social Media) Internet Telephone ????

Researcher’s World Getting Bigger & More Complex…

...So Metrics & Authority Matter More Coming soon – COUNTER Journal Usage Factor / Article Usage Factor (2012/2013) REF Lists Citation Rankings

Implications for Researchers
Scope for research expanding, especially Social Science
More tasks – and more checking
Social Media outlets no competition for releasing research (concern over releasing “unsafe” data) BUT
Great for identifying research opportunities and amplifying dissemination

Implications for Librarians
Library & librarians not mentioned once in 2 researcher dominated groups – 4 hrs of discussion
“ Library is a building: Google is the whole world”
Version of Record is key
Opportunity to influence workflow and increase research efficiency, but how to maximise impact – not clear

Librarians & Publishers Face a Shared Challenge….
… ..facilitating the creation and communication of scholarly research

How well are we evolving to meet this challenge?

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So What is the Real Impact of Web 2.0 on Researcher Workflow?

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