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So What is the Real Impact of Web 2.0 on Researcher Workflow?
 

So What is the Real Impact of Web 2.0 on Researcher Workflow?

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Anna Drabble ...

Anna Drabble
Head of Digital & Product Development, Emerald presents the findings of new research conducted by Emerald and UCL and other partners. Slides prepared for the ALOSS 2011 summer conference

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    So What is the Real Impact of Web 2.0 on Researcher Workflow? So What is the Real Impact of Web 2.0 on Researcher Workflow? Presentation Transcript

    • So What is the Real Impact of Web 2.0 on Researcher Workflow? Anna Drabble Head of Digital & Product Development 20 th July 2011
    • Innovation & Digital Development @ Emerald
      • Innovation core to Emerald
      • Renewed focus in 2011
      • Digital & Product Development function newly formed to:
        • Create new online products and services
        • Ensure digital content is discoverable and delivered across multiple channels
        • Better understand and meet the changing needs of researchers in an online environment
    • Research Aims
      • Are Social Media impacting upon researcher workflows?
      • If so, how should Librarians and Publishers respond?
    • Global Survey
      • 2,414 researchers
      • 215 countries
      • Arts and Humanities, STM, Social Sciences inc. Business
    • Methodology
      • 1,923
      • users
      • Research partners
      • Emerald & UCL
      • Contributors & Groups
      • Charleston Conference
      • Cambridge University Press
      • Taylor & Francis
      • Wolters Kluwer
      • Imperial College, London
      • Manchester University
      • Edinburgh University
      491 non-users 491 non-users 491 non-users 491 non-users 491 non-users 491 non-users Contrast group Contrast group Contrast Group
    • Most Popular Social Media in Research
      • Big gap between awareness ( orange ) & actual use ( green ) in 7 / 8 categories
    • Social Media Tools Used Few Tools Used Generic Services Rule
    • Social Media Used For…. Identifying Research Opportunities Disseminating Research Findings Research Collaboration
    • Perceived social media benefits Does visibility drive esteem? .
    • Social Media Enthusiasts Differences by age group? Not much!
    • Importance Attached to Specific Dissemination Channel
    • What Users Want from Publishers Content readable on all platforms 42.8% Links to the data behind the published article 33.4% Greater use of multimedia 11.2% RSS as standard 6.4% Multilingual capabilities 6.3% Linking Interoperability
    • What Users Want from Libraries Add a social network interface to the library catalogue 14.2% Index full text Library holdings 56% Preserve Web 2.0 content 7.9% Catalogue Web 2.0 content 9.8% Socially tag library Catalogue 11.7% Make the Library more like Google
    • Does Social Media Mark a Watershed in Research Process?
      • Not really…….
    • Research Workflow
    • Core Research Process Unchanged – But Communication has Evolved Significantly Identify opportunity : review literature : carry out research communicate findings via a scholarly publication 1665: Printed Journal Travel infrastructure (roads, rail) Conferences (Social Media) Internet Telephone ????
    • Researcher’s World Getting Bigger & More Complex…
    • ...So Metrics & Authority Matter More Coming soon – COUNTER Journal Usage Factor / Article Usage Factor (2012/2013) REF Lists Citation Rankings
    • Implications for Researchers
      • Scope for research expanding, especially Social Science
      • More tasks – and more checking
      • Social Media outlets no competition for releasing research (concern over releasing “unsafe” data) BUT
      • Great for identifying research opportunities and amplifying dissemination
    • Implications for Librarians
      • Library & librarians not mentioned once in 2 researcher dominated groups – 4 hrs of discussion
      • “ Library is a building: Google is the whole world”
      • Version of Record is key
      • Opportunity to influence workflow and increase research efficiency, but how to maximise impact – not clear
    • Librarians & Publishers Face a Shared Challenge….
      • … ..facilitating the creation and communication of scholarly research
    • How well are we evolving to meet this challenge?