The Bag Project Olivia Llewellyn [email_address]

Background Library Green Group Perceived demand for bag Other libraries having success Marketing opportunity – internal & external

Library Green Group

Perceived demand for bag

Other libraries having success

Marketing opportunity – internal & external

To deliver a product that students would need To use this to publicise the Library To encourage student participation To promote the green group and ‘green issues’ Opportunity

To deliver a product that students would need

To use this to publicise the Library

To encourage student participation

To promote the green group and ‘green issues’

Why this approach? Cheap Economic – use talent already here Also use students to road-test sample bags Student competition

Why this approach?

Cheap

Economic – use talent already here

Also use students to road-test sample bags

We are librarians not artists/designers This was my attempt….. My drawing

We are librarians not artists/designers

This was my attempt…..

Tap into student creativity Relevance to peers Multiple entries Involve academic department Constructed a brief – Canby bags chosen Advantages

Tap into student creativity

Relevance to peers

Multiple entries

Involve academic department

Constructed a brief – Canby bags chosen

Competition entries Had so many good entries it was hard to choose Here is just a sample All designed by first year graphic design students

Had so many good entries it was hard to choose

Here is just a sample

All designed by first year graphic design students

Winner! The winning entry Why? – appeal to wider range of Coventry students Who chose? – Green group, head of library, group of students

The winning entry

Why? – appeal to wider range of Coventry students

Who chose? – Green group, head of library, group of students

What was gained? Closer links to department Good design Student involvement Bag

Closer links to department

Good design

Student involvement

Bag

Now have water bottles by same designer – another green initiative Therefore have a theme/alternative brand? Beyond the bag!

Now have water bottles by same designer – another green initiative

Therefore have a theme/alternative brand?

Cheap Bags are sold, therefore initial expense will be recovered PUBLICITY – launch through SOURCE, SU, university publicity, Facebook page DURHAM’s Social networking bag page Bottom of the bag

Cheap

Bags are sold, therefore initial expense will be recovered

PUBLICITY – launch through SOURCE, SU, university publicity, Facebook page

DURHAM’s Social networking bag page