Using Social Media to Connect with your Board
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Using Social Media to Connect with your Board

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USD Governance Symposium Presentation

USD Governance Symposium Presentation

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  • 4/25/2009 YNPN San Diego Consensus Organizing
  • Heather Consensus Organizing 4/25/2009 YNPN San Diego
  • Heather 4/25/2009 YNPN San Diego Consensus Organizing
  • Emily We will talk about many social media tools – not all of them are right for everyone. Start small and build from there. How many people are on facebook? Why is FB important for board members- serve as ambassadors for your org, know about your stakeholders, make better informed decisions on behalf of the org. Explain the differences between them 4/25/2009 YNPN San Diego Consensus Organizing
  • For your board or entire organization List officers in right hand column – helps with transparency and recognizing those volunteers Consensus Organizing 4/25/2009 YNPN San Diego
  • Discussions and reminders about board meetings, board business You can email group members directly – something you cannot do with pages
  • Acts like a personal profile, but for an organization or cause. Does not allow you to email individual “fans” Frequent status updates raises visibility. Information about upcoming events. Or just make it for your group Consensus Organizing 4/25/2009 YNPN San Diego
  • How does the information end up on your Home page. Are there any questions/comments? Do you have any personal experiences you would like to share. What are some ways that you can use FB? Consensus Organizing 4/25/2009 YNPN San Diego
  • Heather Social Network Community A website for your board or organization Foundation for Change – Pro Cambio is a great example Consensus Organizing 4/25/2009 YNPN San Diego
  • Consensus Organizing 4/25/2009 YNPN San Diego
  • Example of ASPCA Customize to your liking Post documents, photos, private or public Different from a listserv-interact online. Can get e-mail reminders Consensus Organizing 4/25/2009 YNPN San Diego
  • Discussions Consensus Organizing 4/25/2009 YNPN San Diego
  • Within ning create subgroups, can do board committees-finance, executives Questions Consensus Organizing 4/25/2009 YNPN San Diego
  • Emily How many people use LinkedIn? What do you use LinkedIn for? Similar to Facebook, but has more of a professional focus. Promote your organization with various groups. Consensus Organizing 4/25/2009 YNPN San Diego
  • Groups post job opportunities Create subgroups and interact with each other (board members, stakeholders, staff) Get and give recommendations – helpful when you are looking for or promoting board members, staff stakeholders
  • Explain how YNPN volunteers manage social media – common myth that young people always know how to use social media. I had to train the young people at YNPN how to use social media. People of all ages have different experience and knowledge levels related to social media. There is a digest format – weekly and daily. Consensus Organizing 4/25/2009 YNPN San Diego
  • Questions, comments. How can you use LinkedIn? Are you already members of groups – what do you dis/like about it? Consensus Organizing 4/25/2009 YNPN San Diego
  • Heather Explain 140 character updates links about your organization If don’t want to go to all different sites to update social media status, you can use Ping to update all of your social media tools in one easy step, firefox Consensus Organizing 4/25/2009 YNPN San Diego
  • Generate followers people interested in your cause, follow other people – news about the sector or similar organizations. Questions? Anyone using Twitter. Consensus Organizing 4/25/2009 YNPN San Diego
  • Emily Has anyone heard of this or used it? Similar to using Ning, but without the social networking aspect. Website service that is free to manage communications, documents, etc. How might this be useful for you? Consensus Organizing 4/25/2009 YNPN San Diego
  • Basecamp – using it for the AMA Cause Conference Committee; can use it for the annual budget, committee management, strategic plan, etc. Keeps people on track and accountable. A lot of these can require some level of training – like a plant. You need to water the plant to keep it growing and thriving. Questions, comments, feedback about this tool? Consensus Organizing 4/25/2009 YNPN San Diego
  • We blog about our process, social media for communications Consensus Organizing 4/25/2009 YNPN San Diego

Using Social Media to Connect with your Board Using Social Media to Connect with your Board Presentation Transcript

  • Heather Carpenter Caster Family Center for Nonprofit Research Emily Davis YNPN San Diego Future Foods: New Technology and Social Media YNPN San Diego
  • What would you like to get out of this workshop? How do you currently connect with your board members? YNPN San Diego
  • Introduction
    • Using New Technology to Stay Connected with Board Members in new ways.
    • Facebook
    • Ning
    • LinkedIn
    • Twitter
    • Google
    YNPN San Diego
  • Facebook
    • Create your own group or cause
    • Interact with group members
    • Create a fan page
    • Fan page updates
    YNPN San Diego
  • Create Your Own Group
  • Interact with Group Members Post: Discussions Photos
  • Create Your Group Fan Page Post: Updates Fundraising Requests Events
  • Fan Page Cont.
  • Fan Page Status Updates
  • Ning
    • Create your own Ning Group
    • Social network for a specific group of people
    • Interact with Group
    • Create subgroups
    YNPN San Diego
  • Create a Network YNPN San Diego
  • Interact with Group YNPN San Diego
  • Interact with group YNPN San Diego
  • Subgroup for board interaction and connection YNPN San Diego
  • LinkedIn
    • Create Group
    • Interact with Group
    • Connect with members
    YNPN San Diego
      • http://www.linkedin.com
  • Create Group YNPN San Diego
  • Interact with Group YNPN San Diego
  • Connect with members YNPN San Diego
  • Twitter YNPN San Diego
  • Connect with Followers YNPN San Diego
  • Google Sites, Calendar
    • System for sharing documents
    • Provides organizational history
    • Storage place for how-to documents
    • Calendar for time lines related to work plans, etc.
    • Example: YNPN San Diego
    YNPN San Diego
  • Discussion
    • Positives and negatives of using social media
    • Other tools
      • Basecamp – Project management tool
      • BoardEffect – Board management tool
    YNPN San Diego
    • YNPN San Diego
    • Website: www.ynpnsandiego.org
    • Email: [email_address]
    • Blog: www.ynpn-sd.blogspot.com
    • Look for our Facebook Group, Page, and Cause
    • LinkedIn
    • Twitter (ynpnsandiego)
    YNPN San Diego
  • Contact Information
    • Heather Carpenter
    • Emily Davis
    • Nonprofit Alternatives
    • www.nonprofitleadership601.blogspot.com
    • [email_address]
    • EDA Consulting, LLC &
    • YNPN San Diego
    • www.edaconsulting.org
    • [email_address]
    • (619) 630-8261
    YNPN San Diego