Tentative Steps into Twitter Advertising

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Biddable World conference slides from Heather Robinson at Skittish. Twitter Ads in 20 minutes!

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Tentative Steps into Twitter Advertising

  1. 1. tentative steps into twitter advertising Heather Robinson - Internet Marketing Consultant, Trainer & Speaker heather@skitti.sh @_skittish /skittishconsultancy /in/robinsonheather ©2014 Skittish
  2. 2. What we'll cover 1. How it works 2. How it's different 3. Goals, targeting and tactics 4. Build, run and report ©2014 Skittish
  3. 3. How it works ©2014 Skittish
  4. 4. ©2014 Skittish
  5. 5. ©2014 Skittish
  6. 6. ©2014 Skittish
  7. 7. How's it different? Social Advertising is not the same as Google AdWords advertising ©2014 Skittish
  8. 8. Source http://read.bi/1dsbfVn ©2014 Skittish
  9. 9. Goals, targeting & tactics ©2014 Skittish
  10. 10. ©2014 Skittish
  11. 11. Targeting ©2014 Skittish
  12. 12. Keywords in timeline ©2014 Skittish
  13. 13. Interests ©2014 Skittish
  14. 14. Devices ● IOS devices ● Android devices ● Desktop and laptop ● ● ©2014 Skittish Blackberry phones and tablets Mobile web on other devices
  15. 15. Geography ©2014 Skittish
  16. 16. Gender ©2014 Skittish
  17. 17. Similar to existing ©2014 Skittish
  18. 18. Tactics ©2014 Skittish
  19. 19. Tweets that ask a question get more replies and retweets ©2014 Skittish
  20. 20. Images in tweets ©2014 Skittish
  21. 21. Tweets that give a 'top tip' generate more favourites and retweets ©2014 Skittish
  22. 22. Use Lead Generation Cards ● Offers, downloads, competitions ● Collect Name, Username, Email ● Integrate with CRM ● Auto-responder campaigns ©2014 Skittish
  23. 23. Build, run and report ©2014 Skittish
  24. 24. Experiment! ©2014 Skittish
  25. 25. Conversion tracking ©2014 Skittish
  26. 26. Tweet Activity Report = Opportunities! Look for 'organic' tweets generating engagement and add to campaign ©2014 Skittish
  27. 27. Followers Report = Refine your targeting Interests, location, gender ©2014 Skittish
  28. 28. 5 key takeaways ©2014 Skittish
  29. 29. 5 key takeaways 1. Forget Google AdWords ©2014 Skittish
  30. 30. 5 key takeaways 1. Forget Google AdWords 2. Be clear on your goals ©2014 Skittish
  31. 31. 5 key takeaways 1. Forget Google AdWords 2. Be clear on your goals 3. Target the right people ©2014 Skittish
  32. 32. 5 key takeaways 1. Forget Google AdWords 2. Be clear on your goals 3. Target the right people 4. Create & promote great content ©2014 Skittish
  33. 33. 5 key takeaways 1. Forget Google AdWords 2. Be clear on your goals 3. Target the right people 4. Create & promote great content 5. Run, report, improve, repeat ©2014 Skittish
  34. 34. Thanks! Heather Robinson - Internet Marketing Consultant, Trainer & Speaker heather@skitti.sh @_skittish /skittishconsultancy /in/robinsonheather ©2014 Skittish

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