Communications Workshop Cg 10.12.08


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  • Communications Workshop Cg 10.12.08

    1. 1. Communicating Project Outputs Report Writing Workshop 10 December 09 Joint Information Systems Committee Supporting education and research
    2. 2. Communicating Project Outputs Effective Communication Clare Groom Communications Manager, JISC 06/07/09 | Supporting education and research | Slide
    3. 3. Communicating Project Outputs <ul><li>What is effective communication? (30) </li></ul><ul><li>Practical advice (Ros) (20) </li></ul><ul><li>Why JISC branding is important? (5) </li></ul><ul><li>How can we get our message across? (30) </li></ul><ul><li>Helpful resources (5) </li></ul><ul><li>… with lots of input from you </li></ul>
    4. 4. <ul><li>Think of a piece of communication that you saw recently that caused you to do something </li></ul><ul><li>What was it about this communication that interested you / made you do something about it? </li></ul><ul><ul><li>Embarrassment – reminded! </li></ul></ul><ul><ul><li>Intriguing / different </li></ul></ul><ul><ul><li>Headline that grabs you </li></ul></ul><ul><ul><li>Personal </li></ul></ul><ul><ul><li>Targeted </li></ul></ul><ul><ul><li>Short to the point </li></ul></ul><ul><ul><li>Who what where why </li></ul></ul><ul><ul><li>Timeliness </li></ul></ul><ul><ul><li>Opportunity – linked to something I wanted to do </li></ul></ul>Effective communication – over to you…
    5. 5. Effective communication feedback from workshop participants <ul><li>Reminded me of something I needed to do / missed a deadline </li></ul><ul><li>Relevant to me – Amazon approach – people who bought these… </li></ul><ul><li>Cost – free helps! </li></ul><ul><li>Meeting a need I had </li></ul><ul><li>Potential – what could I do with this? </li></ul><ul><li>Attraction! ;-) Pretty lady </li></ul><ul><li>Like inaccuracies – want to find out why - intriguing </li></ul>
    6. 6. Effective communication is… <ul><li>Concise </li></ul><ul><li>Well structured </li></ul><ul><li>Tells a story </li></ul><ul><li>Relevant to the audience </li></ul><ul><li>Easy to access </li></ul><ul><li>Doesn’t assume prior knowledge </li></ul><ul><li>Stands out from the crowd </li></ul>
    7. 7. Effective communication – back to you… <ul><li>What were you doing / where were you when you came across the communication? </li></ul><ul><li>Where did you look for further information? </li></ul><ul><ul><li>Straight to the web… and to paypal / at my desk </li></ul></ul><ul><ul><li>Threats! In the office </li></ul></ul><ul><ul><li>At a workshop – got an urgent call </li></ul></ul><ul><ul><li>Email from mailing list – then went to the web page (but didn’t have enough time to read it – layout and headings made it easier – AOC )Association of Colleges) </li></ul></ul><ul><ul><li>Sidetracked on the web – a puzzle I needed to solve </li></ul></ul><ul><ul><li>A classic blackboard at the train station – key place to find key information </li></ul></ul><ul><ul><li>Simple message – working at home with the TV on the background – advert caught my eye – we do this – it works </li></ul></ul><ul><ul><li>In two different contexts – take notice when I hear about things in more than one different context – reinforced by other people </li></ul></ul>
    8. 8. Learning from what others have done… <ul><li>Video </li></ul><ul><li>Learner experiences video from Hull College’s HELPP project (Higher Education learning portfolio for placements) </li></ul><ul><li>Guidelines </li></ul><ul><li>ePistle portfolio guidelines and policies for the use of e-Portfolios </li></ul><ul><li>Stories / Podcast </li></ul><ul><li>Distributed e-Learning (DEL) regional pilot projects </li></ul><ul><li>Case Studies </li></ul><ul><li>Enhancing Learner Progression Project </li></ul>
    9. 9. Communicating Project Outputs JISC Branding 07/06/09 | Supporting education and research | Slide
    10. 10. JISC Branding <ul><li>Why is JISC branding important? </li></ul><ul><li>Your work is more likely to be communicated via JISC channels </li></ul><ul><li>Based on wider recognition, provides a stronger platform to attract further funding for future innovative activities </li></ul><ul><li>Builds a recognition with the end user that the JISC brand is a 'kitemark' for quality, reliable products and services </li></ul><ul><li>JISC Brand Guidelines </li></ul><ul><li>Brand users matrix , scroll down to project and click on the relevant links </li></ul><ul><li>Good Example of JISC Project Identity </li></ul>
    11. 11. Communicating Project Outputs Getting the message across 07/06/09 | Supporting education and research | Slide
    12. 12. Effective Communication - choosing the right method <ul><li>Q Topic a bit dry? </li></ul>Q Putting across something complicated? Q Lots of information to convey? Q Want to get feedback / involvement? Q Want people to act on your findings? Q Audience busy? <ul><li>Video / animation / podcast / simple diagrams / text in bite-size snippets </li></ul><ul><li>Personalise the message / tell a story / use case studies </li></ul><ul><li>Pick out the findings that are the most relevant / ground-breaking / topical </li></ul><ul><li>Web 2.0: blogs / social software </li></ul><ul><li>Guidelines / tips / case studies to show relevance / Tell them how! </li></ul><ul><li>Write a brief executive summary / podcasts / printouts people can read on the go </li></ul>
    13. 13. Getting the message across <ul><li>Make it easy for others to pick up on and use what you have done </li></ul><ul><ul><li>JISC </li></ul></ul><ul><ul><li>Other institutions </li></ul></ul><ul><ul><li>Media </li></ul></ul><ul><ul><li>Event organisers </li></ul></ul><ul><li>Work with others… </li></ul><ul><ul><li>Communication team in your own institution </li></ul></ul><ul><ul><li>Networks you or your colleagues work within </li></ul></ul><ul><ul><li>Use word of mouth </li></ul></ul><ul><li>Limited resources? </li></ul>
    14. 14. Communicating Project Outputs Resources that can help you… 07/06/09 | Supporting education and research | Slide
    15. 15. Resources that can help <ul><li>Case Study Guidelines for JISC Projects </li></ul><ul><li>JISC Brand Guidelines </li></ul><ul><li>Netskills : staff development in effective use of technologies </li></ul><ul><li>Netskills presentations on choosing and using communications technologies effectively </li></ul><ul><li>Support with accessibility issues: JISC TechDis </li></ul><ul><li>Sourcing and using images </li></ul><ul><li>JISC Legal: legal information </li></ul><ul><li>Get ideas from what other projects have done </li></ul>