Communications Workshop Cg 10.12.08
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Communications Workshop Cg 10.12.08

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Communications Workshop Cg 10.12.08 Communications Workshop Cg 10.12.08 Presentation Transcript

  • Communicating Project Outputs Report Writing Workshop 10 December 09 Joint Information Systems Committee Supporting education and research
  • Communicating Project Outputs Effective Communication Clare Groom Communications Manager, JISC 06/07/09 | Supporting education and research | Slide
  • Communicating Project Outputs
    • What is effective communication? (30)
    • Practical advice (Ros) (20)
    • Why JISC branding is important? (5)
    • How can we get our message across? (30)
    • Helpful resources (5)
    • … with lots of input from you
    • Think of a piece of communication that you saw recently that caused you to do something
    • What was it about this communication that interested you / made you do something about it?
      • Embarrassment – reminded!
      • Intriguing / different
      • Headline that grabs you
      • Personal
      • Targeted
      • Short to the point
      • Who what where why
      • Timeliness
      • Opportunity – linked to something I wanted to do
    Effective communication – over to you…
  • Effective communication feedback from workshop participants
    • Reminded me of something I needed to do / missed a deadline
    • Relevant to me – Amazon approach – people who bought these…
    • Cost – free helps!
    • Meeting a need I had
    • Potential – what could I do with this?
    • Attraction! ;-) Pretty lady
    • Like inaccuracies – want to find out why - intriguing
  • Effective communication is…
    • Concise
    • Well structured
    • Tells a story
    • Relevant to the audience
    • Easy to access
    • Doesn’t assume prior knowledge
    • Stands out from the crowd
  • Effective communication – back to you…
    • What were you doing / where were you when you came across the communication?
    • Where did you look for further information?
      • Straight to the web… and to paypal / at my desk
      • Threats! In the office
      • At a workshop – got an urgent call
      • Email from mailing list – then went to the web page (but didn’t have enough time to read it – layout and headings made it easier – AOC )Association of Colleges)
      • Sidetracked on the web – a puzzle I needed to solve
      • A classic blackboard at the train station – key place to find key information
      • Simple message – working at home with the TV on the background – advert caught my eye – we do this – it works
      • In two different contexts – take notice when I hear about things in more than one different context – reinforced by other people
  • Learning from what others have done…
    • Video
    • Learner experiences video from Hull College’s HELPP project (Higher Education learning portfolio for placements)
    • Guidelines
    • ePistle portfolio guidelines and policies for the use of e-Portfolios
    • Stories / Podcast
    • Distributed e-Learning (DEL) regional pilot projects
    • Case Studies
    • Enhancing Learner Progression Project
  • Communicating Project Outputs JISC Branding 07/06/09 | Supporting education and research | Slide
  • JISC Branding
    • Why is JISC branding important?
    • Your work is more likely to be communicated via JISC channels
    • Based on wider recognition, provides a stronger platform to attract further funding for future innovative activities
    • Builds a recognition with the end user that the JISC brand is a 'kitemark' for quality, reliable products and services
    • JISC Brand Guidelines
    • Brand users matrix , scroll down to project and click on the relevant links
    • Good Example of JISC Project Identity
  • Communicating Project Outputs Getting the message across 07/06/09 | Supporting education and research | Slide
  • Effective Communication - choosing the right method
    • Q Topic a bit dry?
    Q Putting across something complicated? Q Lots of information to convey? Q Want to get feedback / involvement? Q Want people to act on your findings? Q Audience busy?
    • Video / animation / podcast / simple diagrams / text in bite-size snippets
    • Personalise the message / tell a story / use case studies
    • Pick out the findings that are the most relevant / ground-breaking / topical
    • Web 2.0: blogs / social software
    • Guidelines / tips / case studies to show relevance / Tell them how!
    • Write a brief executive summary / podcasts / printouts people can read on the go
  • Getting the message across
    • Make it easy for others to pick up on and use what you have done
      • JISC
      • Other institutions
      • Media
      • Event organisers
    • Work with others…
      • Communication team in your own institution
      • Networks you or your colleagues work within
      • Use word of mouth
    • Limited resources?
  • Communicating Project Outputs Resources that can help you… 07/06/09 | Supporting education and research | Slide
  • Resources that can help
    • Case Study Guidelines for JISC Projects
    • JISC Brand Guidelines
    • Netskills : staff development in effective use of technologies
    • Netskills presentations on choosing and using communications technologies effectively
    • Support with accessibility issues: JISC TechDis
    • Sourcing and using images
    • JISC Legal: legal information
    • Get ideas from what other projects have done