from the list of decisions people need to make, is almost always a good thing. They don’t care about what they don’t need to care about.
Teaching and Learning wesbite?Open Nottingham.
Progressive discoverability and context is importantWhere and when they need it.
http://www.webmarketcentral.com/seo_basics.htmthe three most important factors in search engine positioning are content, links and codeHi, Andy Good advices. There are few things Unow can do to improve upon. 1. Using items’ keywords content in Equella to create dynamic <keywords> html tag in each item’s page in Unow. So whatever an item’s keywords is defined in Equella, Unow item’s page will keep same keywords content in <keywords> html tag. 2. Add more ‘alt titles’ html tags in every page. 3. Link density: Create a Unow introduction page in Wikipedia? Or add Unow link in our videos in YouTube EDU. Or Twitter?So below are basic things that have been incorporated into our OE website:• Accessibility: Following W3C Guidelines makes for a very search engine friendly website / web resource. The basics of this includes: ensuring all links have ‘alt titles’ & descriptions (that text that appears when you hover your mouse over a link), all images have an ‘alt title’ & description (that text that appears when you hover your mouse over an image) and that things are written in a plain and clear manner. Web writing best practice guidelines state that a website should have a readability level for 12 to 15 year olds. Government websites are exempt from this. And there is still debate about educational websites. Personally, I’ve stuck to this guide for English as a second language users.• Keyword density: Boiled down, this is all about the number of times you use important words or phrases that describes a web page that people are likely to use doing a web search. The most important word that describes each page should appear in the page url, page title, the first sentence on the page and should pepper the rest of the page as well. If possible, it should also appear in alt titles and tags of a few of the links and images appearing on your page. The most important keyword phrase (e.g. ‘British open education initiative’) should be in the first paragraph of a page, and peppered through the rest of the page. The key to this is not holding a page to ransom based on ideal keywords or keyword phrases. The flow of the writing still needs to read in a natural and normal way.• Link density: search engines also favour websites that have a significant number of links to external websites. Getting links to our sites is important, but relevant links to external sites adds to website ‘credibility’ in search engine terms. So, for instance, if you’re citing a publication from a renowned biochemist, try to link to their website or publication or book on Amazon. If referencing an organisation or publication, it would be good to link to its website.I’ll be honest – this is time consuming. However, there is a possible benefit. Webmasters tend to check their web statistics religiously. If they spot a new source of traffic to their website, they will more than likely investigate that site. And if they like it and/or see the value and relevance, there is a good chance they will get in touch. From my own professional experience with my business, some amazing and unexpected opportunities have arisen from sending a lot of traffic to a third party site. I’m hoping the same thing will happen with our OE website…which can have a positive impact on project sustainability.• RSS Feeds: if your project site features RSS Feeds, add these to RSS Feed directories. Many of the larger RSS Feed directories have an ‘Education’ category. Again, from personal experience, these directories have been a gold mine in terms of driving international traffic to websites. These will improve Unow’sGoogleable.Please let me know if you want do these.Regards Yijun
Linked to WebCTRemove barriers to reuse—pull back copyright (can this be relied on?)
“Not a million miles away from OAI-PMH”Need to map RSS DC tags to OAI non DC tags