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Darwinism on the Web
Surviving and Thriving in a Web 2.0 World
Web 2.0 Expo San Francisco
01-04-2009
Sören Stamer
twitter.com/heartnsoul
200th Anniversary

Photo: dreamstime.com
Life needs to evolve

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More than 99.5%
of all species are
      extinct
Tough Times! But why?

Graphic: dreamstime.com
Massive
networking drives

change
Seven
consequences
1. Increasing Dynamics

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6000+ days


Copyright: Kevin Kelly
2. Rising Complexity

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...makes it
  impossible to
predict, so better
   stay agile
3. Increasing Transparency

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RateMyCop.com
4. Global Synchronization
...creates
opportunities &
     crises
5. Collectively smarter

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...or collectively
    dumber
6. Abundance of options

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...creates a
 scarcity of
 attention
7. Exponential Growth

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Fold it 100 times!


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1.3 trillion
light-years
14.4x
                        our whole
                        universe

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How deep is the
   impact?
Brain of a
                         Mouse

                            !

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Human Brain

Photo: dreamstime.com
Fundamental Change

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?
   ??   ?
?


    ?
       ??
  ??
?
       ? ?
  ? ??
?
10 useful
  patterns
      &
how to exploit
    them?
Websites evolve:
  Content is king.
  Engaging people!




         1. 2. 3. 4. 5.
Photo: dreamstime.com
1. Empower your
community & build
a tribe
Darwinism on the Web - Surviving and Thriving in a Web 2.0 World
Feedback loops rule

Photo: dreamstime.com
2. Engage in
conversations
Darwinism on the Web - Surviving and Thriving in a Web 2.0 World
Emotions connect us
3. Be personal
Darwinism on the Web - Surviving and Thriving in a Web 2.0 World
Virality is power

Photo: dreamstime.com
4. Make your ideas
more contagious
Darwinism on the Web - Surviving and Thriving in a Web 2.0 World
Personal resonance counts
5. Use established
paradigms
Darwinism on the Web - Surviving and Thriving in a Web 2.0 World
Open & focused wins
6. Open up
and do less
Darwinism on the Web - Surviving and Thriving in a Web 2.0 World
Evolution is hard to predict

Photo: dreamstime.com
7. Let it go
Darwinism on the Web - Surviving and Thriving in a Web 2.0 World
People pay for attention
8. Provide ways to
earn attention
Darwinism on the Web - Surviving and Thriving in a Web 2.0 World
The web without websites
9. Enable multiple
touchpoints for
your services
Darwinism on the Web - Surviving and Thriving in a Web 2.0 World
Making money because of...
10. Find ways to
offer a great service
for free
Darwinism on the Web - Surviving and Thriving in a Web 2.0 World
Please don‘t be surprised

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What can
CoreMedia do for
     you?
CoreMedia
  Return on
  Engagement




         1. 2. 3. 4. 5.
Photo: dreamstime.com
Vancouver2010.com
Multi-Touchpoints
One Service
Reaching and Engaging People
Wherever They Are




                             My Website
                      Laufen in Hamburg
                      Der große Bericht über Hamburger
                      Laufstrecken …
CoreMedia Editor Dashboard
Real-time engagement with your customers




              one click actions




                         feedback of users




                                             notifications

           real-time analysis
CoreMedia CMS & Social Software
Open & flexible




                                        New




                                        New



                                  New
A German beer plus a signed book
@CoreMedia booth 725, tomorrow at 4pm
Your Questions
www.coremedia.com




CoreMedia
Return on Engagement
                         blog.coremedia.com
                       twitter.com/heartnsoul




                              © CoreMedia | 15-05-2008 |
CoreMedia
Return on Engagement

Revenue & Growth

»! Reach
»! Engagement


Cost optimization                 Risk reduction
»! Efficient business processes   »! Avoid outages
»! Technology saving              »! Avoid project delays
»! Fast projects
Darwinism on the Web - Surviving and Thriving in a Web 2.0 World

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Darwinism on the Web - Surviving and Thriving in a Web 2.0 World