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MobiU2011 Lecture: STRAT131 Mobile Legal Implications - Sedgwick LLP

by on Nov 16, 2011

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Dave discusses the legal pitfalls that all brands should be aware of when running a mobile campaign. He will also cover the court precedents that are important to how mobile campaigns should be run to ...

Dave discusses the legal pitfalls that all brands should be aware of when running a mobile campaign. He will also cover the court precedents that are important to how mobile campaigns should be run to prevent legal action, particularly class action lawsuits. All brand owners should attend to ensure they are protecting their brands in the current wild wild west setting of mobile marketing and legal.

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MobiU2011 Lecture: STRAT131 Mobile Legal Implications - Sedgwick LLP MobiU2011 Lecture: STRAT131 Mobile Legal Implications - Sedgwick LLP Presentation Transcript