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MobiU2011 Lecture: ANLT201 Mobile Modes Research - Yahoo!
 

MobiU2011 Lecture: ANLT201 Mobile Modes Research - Yahoo!

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Yahoo! will present for the first time its Mobile Modes study which takes a closer look at mobile Internet usage in order to answer some important questions for marketers: ...

Yahoo! will present for the first time its Mobile Modes study which takes a closer look at mobile Internet usage in order to answer some important questions for marketers:

o What types of content are mobile Internet users consuming on their phones?
o Where and when are mobile users typically viewing this mobile content?
o What are the key motivations that drive consumers to use the mobile Internet and how can marketers optimize their mobile advertising to improve effectiveness?

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    MobiU2011 Lecture: ANLT201 Mobile Modes Research - Yahoo! MobiU2011 Lecture: ANLT201 Mobile Modes Research - Yahoo! Presentation Transcript