Integrating Mobile to Drive Sales
and Modernize the Brand
presents to and the
What we heard
Flat category with declining sales
Who is growing, family-oriented, over-indexes on mobile and loves rice?
Loss of relevance
What’s hot on the food scene? How do we build on the brand?
Break into purchase cycle
How do we make her life easier?
Break into her purchase routine
Drive sales on location
Select a market
Provide a list of market retailers
Identify a baseline, set metrics
Build phase 1 version of the application,
Identify and customize a vehicle
Prepare to launch