Integrating Mobile to Drive Sales
and Modernize the Brand
MobiU2013 Summit
presents to and the
What we heard
Flat category with declining sales
Who is growing, family-oriented, over-indexes on mobile and loves rice?
L...
RONI’s WHERe SHE PLAYS
IMPACT
Be where she is
Modernize the brand
Nurture the icon
Rice + Pasta Timer
Meal Planner
RONI’s in her hand
IMPACT
She knows our product
We are useful to her cooking
We help her feed her family
RONI’s in her CART
GEO-LOCATION
RONI’s in her CART
IMPACT
Break into her purchase routine
Drive sales on location
WHAT’s NEXT
Select a market
Provide a list of market retailers
Identify a baseline, set metrics
Build phase 1 version of t...
Mobile2Reality Pitch Winner - Blue Daring
Mobile2Reality Pitch Winner - Blue Daring
Upcoming SlideShare
Loading in …5
×

Mobile2Reality Pitch Winner - Blue Daring

321
-1

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
321
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Mobile2Reality Pitch Winner - Blue Daring

  1. 1. Integrating Mobile to Drive Sales and Modernize the Brand MobiU2013 Summit presents to and the
  2. 2. What we heard Flat category with declining sales Who is growing, family-oriented, over-indexes on mobile and loves rice? Loss of relevance What’s hot on the food scene? How do we build on the brand? Break into purchase cycle How do we make her life easier?
  3. 3. RONI’s WHERe SHE PLAYS
  4. 4. IMPACT Be where she is Modernize the brand Nurture the icon
  5. 5. Rice + Pasta Timer Meal Planner RONI’s in her hand
  6. 6. IMPACT She knows our product We are useful to her cooking We help her feed her family
  7. 7. RONI’s in her CART GEO-LOCATION
  8. 8. RONI’s in her CART
  9. 9. IMPACT Break into her purchase routine Drive sales on location
  10. 10. WHAT’s NEXT Select a market Provide a list of market retailers Identify a baseline, set metrics Build phase 1 version of the application, Identify and customize a vehicle Prepare to launch WHAT’s NEXT

×