Produced by the Heartland Mobile Council
Mobile & Millennials
Jen Song, Marketing Manager, PepsiCo
Russ Fliegler, Sr. Mark...
#MobiU2013, @pepsico
#MobiU2013, @pepsico
ampm Mobile Coupon
• Drive trial and awareness of new innovation: Mountain Dew Kickstart
• Offer ampm...
#MobiU2013, @pepsico
7-11 AMP Energy Powerdash Game
• Drive traffic to 7-11
• Engage with AMP Energy consumers in a fun way
#MobiU2013, @pepsico
Frito Lay Back to School AR Program
• Partnership with Skylanders
• Create an in-store scavanger hunt...
#MobiU2013, @pepsico
7-11 Tropicana Farmstand
• Launch innovation
• Drive geo-targeted foot traffic into 7-11
#MobiU2013, @pepsico
Tropicana Shopkick & Target
Awareness Call-to Action Store Findability Engagement
Consumer walks
into...
#MobiU2013, @pepsico
Key Takeaways
• Test and learn
• Ensure messaging is geo-targeted, if necessary
• Utilize retailer ex...
#MobiU2013, @pepsico
What excites us about the future of mobile
• Building relationships with our consumers throughout the...
#MobiU2013, @pepsico
What excites us about the future of mobile
• Building relationships with our consumers throughout the...
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PepsiCo on Mobile & Millennials at the #MobiU2013 Summit, 9/26 in Chicago

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PepsiCo case studies on how they’re using using to engage the Millennial consumer. You will see how mobile can be used to support product launches, intercept shoppers in-store and drive top-line sales. Case studies will cover multiple brands within PepsiCo’s stable including Pepsi, Tropicana and Frito Lay.

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Transcript of "PepsiCo on Mobile & Millennials at the #MobiU2013 Summit, 9/26 in Chicago"

  1. 1. Produced by the Heartland Mobile Council Mobile & Millennials Jen Song, Marketing Manager, PepsiCo Russ Fliegler, Sr. Marketing Manager, PepsiCo @pepsico Event hashtag #MobiU2013
  2. 2. #MobiU2013, @pepsico
  3. 3. #MobiU2013, @pepsico ampm Mobile Coupon • Drive trial and awareness of new innovation: Mountain Dew Kickstart • Offer ampm shoppers value
  4. 4. #MobiU2013, @pepsico 7-11 AMP Energy Powerdash Game • Drive traffic to 7-11 • Engage with AMP Energy consumers in a fun way
  5. 5. #MobiU2013, @pepsico Frito Lay Back to School AR Program • Partnership with Skylanders • Create an in-store scavanger hunt and retail experience • Drive incremental displays Open the app and scan POS or specially marked bags! 2 Download our Skylanders Giants 3D Adventure 1 APP Icon Experience the magic and share with your friends over e-mail, Facebook, or Twitter! 3
  6. 6. #MobiU2013, @pepsico 7-11 Tropicana Farmstand • Launch innovation • Drive geo-targeted foot traffic into 7-11
  7. 7. #MobiU2013, @pepsico Tropicana Shopkick & Target Awareness Call-to Action Store Findability Engagement Consumer walks into Target • Drive consideration of innovation • Help shoppers find product in store
  8. 8. #MobiU2013, @pepsico Key Takeaways • Test and learn • Ensure messaging is geo-targeted, if necessary • Utilize retailer expertise and assets • Use call-to-action to build engagement • Leverage multiple communication channels to build scale
  9. 9. #MobiU2013, @pepsico What excites us about the future of mobile • Building relationships with our consumers throughout the entire purchase cycle, especially at the point-of-decision • Geo-targeting/geo-fencing • Engaging consumers with unique and meaningful content • Leveraging our exciting properties to build brand equity through mobile marketing • Ability to personalize messaging, value
  10. 10. #MobiU2013, @pepsico What excites us about the future of mobile • Building relationships with our consumers throughout the entire purchase cycle, especially at the point-of-decision • Geo-targeting/geo-fencing • Engaging consumers with unique and meaningful content • Leveraging our exciting properties to build brand equity through mobile marketing • Ability to personalize messaging, value

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