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Mastercard Closing Keynote on Mobile Payments Reality at #MobiU2013 Summit, 9/26 in Chicago
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Mastercard Closing Keynote on Mobile Payments Reality at #MobiU2013 Summit, 9/26 in Chicago

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The promise of mobile payments is just around the corner. Once it reaches scale, it will transform not just how consumer transact their purchase, it will transform what we know about purchase …

The promise of mobile payments is just around the corner. Once it reaches scale, it will transform not just how consumer transact their purchase, it will transform what we know about purchase behavior, how we can influence loyalty and which half of our marketing budget is really working. Ed Olebe will share his knowledge of the mobile payment landscape as an executive at a leading credit card competition. More importantly, he will share his vision of how mobile payments will impact your reality – wherever you sit on your consumer’s purchase funnel.

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  • 1. ©2013 MasterCard. Proprietary and Confidential Produced by the Heartland Mobile Council Mobile Payments & Your Reality •Ed Olebe, Group Head, US Emerging Payments •@MasterCardNews •Event hashtag #MobiU2013
  • 2. ©2013 MasterCard. Proprietary and Confidential Mobile Payments Reality: Korea Aug 14, 2013 Page 2 Page 2
  • 3. ©2013 MasterCard. Proprietary and Confidential Mobile Payments Reality: Australia Page 3
  • 4. ©2013 MasterCard. Proprietary and Confidential Mobile Payments Reality: United States Page 4 Source: GfK Futurebuy 2013
  • 5. ©2013 MasterCard. Proprietary and Confidential Physical and Digital Worlds are Converging Every connected device will become a shopping device At home At register Anywhere In aisle Page 5
  • 6. ©2013 MasterCard. Proprietary and Confidential Mobile Devices: Phones vs. Tablets Page 6
  • 7. ©2013 MasterCard. Proprietary and Confidential What People Buy With Mobile Devices Page 7 Source: comScore
  • 8. ©2013 MasterCard. Proprietary and Confidential Implications for Retailers: Mobile Device Optimization Page 8 Source: Okamura Consulting
  • 9. ©2013 MasterCard. Proprietary and Confidential It’s Not Just About Enabling Mobile Devices, But Also Omnichannel Shopping Page 9 Source: GfK Futurebuy 2013
  • 10. ©2013 MasterCard. Proprietary and Confidential Different Channels Meet Different Needs Page 10 Source: GfK Futurebuy 2013
  • 11. ©2013 MasterCard. Proprietary and Confidential Implications for Retailers: Cross Channel Marketing Optimization Page 11 Source: Okamura Consulting, Hitwise 2012 Marketing Trends
  • 12. ©2013 MasterCard. Proprietary and Confidential Shopping Across Devices and Channels Page 12 Source: GfK Futurebuy 2013
  • 13. ©2013 MasterCard. Proprietary and Confidential What is a Mobile/Digital Wallet? …And What Does It Solve For? Page 13 Source: Okamura Consulting, Vibes 2013 Mobile Consumer Survey – August 2013
  • 14. ©2013 MasterCard. Proprietary and Confidential It’s Not Really About Mobile/Digital Wallets Digital Wallets Digital Wallet Services Digital Commerce Platforms Changing the conversation From: “What functionality should a mobile/digital wallet have?” To: “What rich new shopping experiences do we want to enable… …How do we achieve consistency across devices and channels… …And what services and technologies must we create or support to pave the way?” Page 14
  • 15. ©2013 MasterCard. Proprietary and Confidential MasterPass Is Designed to Enable Compelling Omni-Channel Shopping Experiences Page 15
  • 16. ©2013 MasterCard. Proprietary and Confidential MasterPass Video deleted
  • 17. ©2013 MasterCard. Proprietary and Confidential MasterPass: Digital Shopping Innovation • Shop This: http://youtu.be/3JXM0UFYlJE • QkR: http://youtu.be/JoqDSkPKO58 Page 17
  • 18. ©2013 MasterCard. Proprietary and Confidential Key Takeaways • Mobile payments are a reality • Omni channel shopping is too • We need consistent consumer experiences across devices and channels • Page 18