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Web Analytics Unraveled

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Before you can create a killer dashboard to monitor and measure your online marketing effectiveness, companies like yours need to first do some prep work: ...

Before you can create a killer dashboard to monitor and measure your online marketing effectiveness, companies like yours need to first do some prep work:

1) Outline your objectives and goals (if you don't know where you're going, any path will take you there)

2) Choose the right measurement framework

3) Establish your KPI's (metrics directly tied to your business objectives)

4) Create an implementation roadmap (which KPI's you should monitor first)

5) Select the tools that will power your dashboard (a mix of free, paid, and internally created reports)

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  • heardable Heardable, Inc. at Heardable, Inc. Here's a complimentary blog post that goes with our presentation, Web Analytics Unraveled...

    A Few Good KPI's Can Make A Brand Healthy, Wealthy and Wise
    http://heardable.com/blogs.php?user_id=7&blogentry_id=292
    2 years ago
    Are you sure you want to
  • heardable Heardable, Inc. at Heardable, Inc. On May 10, 2011, Heardable's CEO, Jon Samsel, was asked to speak at the Jamba Juice Digital Marketing Summit in Emeryville, California. The juice jam was organized by Jim Holbrook, CEO of of Neighbor Agency and Conn Fishburn, Founder and CEO, F3 Ideas. Guest speakers included reps from Google, Manatt, Twitter, Facebook and Heardable.

    Here is a quick summary of what's inside...

    Online marketers - Before you can create a killer dashboard to monitor and measure your online marketing effectiveness, companies like yours might want to first do some prep work:

    1) Outline your objectives and goals (if you don't know where you're going, any path will take you there)

    2) Choose the right measurement framework

    3) Establish your KPI's (metrics directly tied to your business objectives)

    4) Create an implementation roadmap (which KPI's you should monitor first)

    5) Select the tools that will power your dashboard (a mix of free, paid, and internally created reports)

    Enjoy the presentation!
    2 years ago
    Are you sure you want to
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