Web Analytics Unraveled
by Heardable, Inc.
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Before you can create a killer dashboard to monitor and measure your online marketing effectiveness, companies like yours need to first do some prep work: ...
Before you can create a killer dashboard to monitor and measure your online marketing effectiveness, companies like yours need to first do some prep work:
1) Outline your objectives and goals (if you don't know where you're going, any path will take you there)
2) Choose the right measurement framework
3) Establish your KPI's (metrics directly tied to your business objectives)
4) Create an implementation roadmap (which KPI's you should monitor first)
5) Select the tools that will power your dashboard (a mix of free, paid, and internally created reports)
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jmpub
A Few Good KPI's Can Make A Brand Healthy, Wealthy and Wise
http://heardable.com/blogs.php?user_id=7&blogentry_id=292 2 years ago
Here is a quick summary of what's inside...
Online marketers - Before you can create a killer dashboard to monitor and measure your online marketing effectiveness, companies like yours might want to first do some prep work:
1) Outline your objectives and goals (if you don't know where you're going, any path will take you there)
2) Choose the right measurement framework
3) Establish your KPI's (metrics directly tied to your business objectives)
4) Create an implementation roadmap (which KPI's you should monitor first)
5) Select the tools that will power your dashboard (a mix of free, paid, and internally created reports)
Enjoy the presentation! 2 years ago