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Strategic Online Marketing Plan Template

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  • When you think about your integrated marketing strategy , your customers should be the focus.Everything radiates out from there
  • Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spacesBrand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
  • Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spacesBrand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
  • Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spacesBrand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand

Transcript

  • 1. Strategic Online Marketing PlanA business template from Heardable.comCopyright 2010, Heardable, Inc. 1-888-520-0034 marketing@heardable.com
  • 2. Customer
    is at the center
    Objectives
    Goals
    Strategies
    Tactics
    2
  • 3. Strategic online marketing plan
    Today's date
    Objectives
    Goals
    Strategies
    Tactics
  • 4. Strategic online marketing plan (sample)
    11/1/10
    Become a business success story
    Build an effective online brand
    Grow customer base
    Objectives
    100k website visits /mo
    200 paid customers /mo
    Heardable Score >580
    1,000 inbound links
    10k Twitter followers
    Goals
    Optimize website
    Embrace publishing
    Launch paid advertising
    ID pitfalls & opportunities
    Strategies
    Hire SEO consultant
    Hire social media mngr
    SEM buys on Google
    Subscribe to Heardable
    Tactics
    Multivariate
    testing
    20+ blog posts each mo
    Affiliate program
    Implement tracking code
    Usability testing
    Syndicate w/ RSS & API
    Social search campaigns
    Daily data briefings
    Optimize for mobile
    YouTube/FB channels
    Test mobile ads
    Performance based bonuses
  • 5. Our Services & Expertise1. Online marketing strategy 2. Brand story, value proposition & positioning3. Brand performance analysis & optimization4. Competitive assessments5. Social networking & social search6. Seminars & workshops7. Industry reports & analysis
    5
  • 6. Our Team Our CEO, Jon Samsel, was the founder and managing director of RoadLoans.com and has 20 years experience working as a senior online marketing executive for top brands like Bank of America, Countrywide, and Ford.Our Director, John Sharp, previously raised $125M in equity investment. He started Deal Horizon.com, LenderExchange.com, and is the former CEO of Authentium, a software-as-a-service companyOur marketing strategist, Gunther Sonnenfeld, is a brand consultant and social technologist with 15 years of Fortune 500 and global non-profit experience, including brands such as Skype, Toyota and Adobe.
    6
  • 7. Heardable.commeasure your brand effectiveness online
    1-888-520-0034 | marketing@heardable.com
    15456 Ventura Blvd., Suite 201, Los Angeles, CA 91403
    7