Your SlideShare is downloading. ×
0
Strategic Online Marketing Plan Template
Strategic Online Marketing Plan Template
Strategic Online Marketing Plan Template
Strategic Online Marketing Plan Template
Strategic Online Marketing Plan Template
Strategic Online Marketing Plan Template
Strategic Online Marketing Plan Template
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Strategic Online Marketing Plan Template

23,814

Published on

Published in: Business, News & Politics
2 Comments
11 Likes
Statistics
Notes
No Downloads
Views
Total Views
23,814
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
1,183
Comments
2
Likes
11
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • 2
  • Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces
    Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
  • Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces
    Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
  • Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces
    Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
  • Transcript

    • 1. Strategic Online Marketing Plan A business template from Heardable.com Copyright 2010, Heardable, Inc. 1-888-520-0034 marketing@heardable.com
    • 2. Customer is at the center Objectives Goals Strategies Tactics 2
    • 3. Strategic online marketing plan Today's date Objectives Goals Strategies Tactics
    • 4. Become a business success story Build an effective online brand Grow customer base 100k website visits /mo 200 paid customers /mo Heardable Score >580 1,000 inbound links 10k Twitter followers Optimize website Embrace publishing Launch paid advertising ID pitfalls & opportunities Hire SEO consultant Multivariate testing Usability testing Optimize for mobile Hire social media mngr 20+ blog posts each mo Syndicate w/ RSS & API YouTube/FB channels SEM buys on Google Affiliate program Social search campaigns Test mobile ads Subscribe to Heardable Implement tracking code Daily data briefings Performance based bonuses Strategic online marketing plan (sample) 11/1/10 Objectives Goals Strategies Tactics
    • 5. Our Services & Expertise 1. Online marketing strategy 2. Brand story, value proposition & positioning 3. Brand performance analysis & optimization 4. Competitive assessments 5. Social networking & social search 6. Seminars & workshops 7. Industry reports & analysis 5
    • 6. Our Team Our CEO, Jon Samsel, was the founder and managing director of RoadLoans.com and has 20 years experience working as a senior online marketing executive for top brands like Bank of America, Countrywide, and Ford. Our Director, John Sharp, previously raised $125M in equity investment. He started Deal Horizon.com, LenderExchange.com, and is the former CEO of Authentium, a software-as-a-service company Our marketing strategist, Gunther Sonnenfeld, is a brand consultant and social technologist with 15 years of Fortune 500 and global non- profit experience, including brands such as Skype, Toyota and Adobe. 6
    • 7. Heardable.com measure your brand effectiveness online 1-888-520-0034 | marketing@heardable.com 15456 Ventura Blvd., Suite 201, Los Angeles, CA 91403 7

    ×