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Strategic Online Marketing Plan Template

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  • When you think about your integrated marketing strategy , your customers should be the focus.Everything radiates out from there
  • Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spacesBrand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
  • Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spacesBrand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
  • Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spacesBrand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand

Strategic Online Marketing Plan Template Presentation Transcript

  • 1. Strategic Online Marketing PlanA business template from Heardable.comCopyright 2010, Heardable, Inc. 1-888-520-0034 marketing@heardable.com
  • 2. Customer
    is at the center
    Objectives
    Goals
    Strategies
    Tactics
    2
  • 3. Strategic online marketing plan
    Today's date
    Objectives
    Goals
    Strategies
    Tactics
  • 4. Strategic online marketing plan (sample)
    11/1/10
    Become a business success story
    Build an effective online brand
    Grow customer base
    Objectives
    100k website visits /mo
    200 paid customers /mo
    Heardable Score >580
    1,000 inbound links
    10k Twitter followers
    Goals
    Optimize website
    Embrace publishing
    Launch paid advertising
    ID pitfalls & opportunities
    Strategies
    Hire SEO consultant
    Hire social media mngr
    SEM buys on Google
    Subscribe to Heardable
    Tactics
    Multivariate
    testing
    20+ blog posts each mo
    Affiliate program
    Implement tracking code
    Usability testing
    Syndicate w/ RSS & API
    Social search campaigns
    Daily data briefings
    Optimize for mobile
    YouTube/FB channels
    Test mobile ads
    Performance based bonuses
  • 5. Our Services & Expertise1. Online marketing strategy 2. Brand story, value proposition & positioning3. Brand performance analysis & optimization4. Competitive assessments5. Social networking & social search6. Seminars & workshops7. Industry reports & analysis
    5
  • 6. Our Team Our CEO, Jon Samsel, was the founder and managing director of RoadLoans.com and has 20 years experience working as a senior online marketing executive for top brands like Bank of America, Countrywide, and Ford.Our Director, John Sharp, previously raised $125M in equity investment. He started Deal Horizon.com, LenderExchange.com, and is the former CEO of Authentium, a software-as-a-service companyOur marketing strategist, Gunther Sonnenfeld, is a brand consultant and social technologist with 15 years of Fortune 500 and global non-profit experience, including brands such as Skype, Toyota and Adobe.
    6
  • 7. Heardable.commeasure your brand effectiveness online
    1-888-520-0034 | marketing@heardable.com
    15456 Ventura Blvd., Suite 201, Los Angeles, CA 91403
    7