Heardable QuickTour

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This is a quick tour of the Heardable.com brand monitoring platform and a look at Heardable's business model, products, etc. …

This is a quick tour of the Heardable.com brand monitoring platform and a look at Heardable's business model, products, etc.

Heardable is the world's only real-time contextual brand analytics platform. We help organizations make smarter, faster business decisions in a way that impacts tomorrow's quarterly results. Insights that give our clients an edge.

Heardable puts online brand performance data into context -- allowing our customers to solve real business problems -- better, faster and cheaper than ever before.

Heardable customers can do many things that previously could not be done -- such as spot business trends, or unearth lost revenue opportunities, just by looking at data differently.

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Transcript

  • 1. Quick Tour 12.7.11 1-888-520-0034 marketing@heardable.com heardable.com
  • 2. Overview2
  • 3. Heardable gives brands an edgeHeardable is the worlds only real-time contextual brandanalytics platform. We help organizations make smarter, fasterbusiness decisions in a way that impacts tomorrows quarterlyresults. Insights that give our clients an edge.Heardable puts online brand performance data into context --allowing our customers to solve real business problems --better, faster and cheaper than ever before.Heardable customers can do many things that previouslycould not be done -- such as spot business trends, or unearthlost revenue opportunities, just by looking at data differently. 3
  • 4. Heardable makes brand monitoring easysocial media mobile analytics SEOwebsite usability Brand monitoring is Heardable is faster, currently a nightmare. easier and simpler. 4
  • 5. Heardable monitors the levers through which online brand value is created Heardable’s real-time web crawler + data partners + proprietary scoringengine x 14 million brands x 680 data variables x each day = big brand data 5
  • 6. Heardable brand health scoresBrand health scores are comprised of 6 subscore categories highlighting a brands online effectiveness: Portable, Searchable, Sociable, Measurable, Actionable and Shareable 6
  • 7. Context: Fire vs. PaintWhats on the surface is not always as it appears. Take the above image of an orangeflame, for example. Our impulse it to call it, fire.However, as we pull back we see a picture mounted ona wall of a museum and realize that the image we calledfire is actually a close-up image of the fireplace in thepainting ‘Peasant Woman by the Fireplace by Vincentvan Gogh, hanging at The Metropolitan Museum of Art.The image we originally called fire is actuallypaint! Fire and paint are not the same at all.Imagine formulating a business strategy or making adecision based on what you thought was fire. Wouldyou have made a different recommendation knowingthat the subject at hand was paint? Of course youwould have! Yet today, millions of organizations aremaking critical business decisions based on incompleteor inaccurate data assumptions because they lack onecritical component -- context. 7
  • 8. What context can revealCalvin Klein is one of the most-likedluxury clothing and accessories brandson Facebook, but it has 661% less dailymentions than Burberry -- why is that?The Heardable platform shows thatCalvin Klein has strong brand equity butperhaps weak brand advocacy.It highlights how Calvin Klein faces stiffcompetition for share of consumervoice in an industry whose brands canrise or fall based on who, what, whereand how often people talk about them. 8
  • 9. Products9
  • 10. Heardable Pro (Includes Daily Brand Monitoring)✓ Daily email updates✓ Be the first to know✓ Easy to share PDF’s✓ Login account✓ Access to live data✓ Advanced reports✓ Custom lists✓ Market share data✓ Interactive graphs✓ Pay as you go✓ No contracts✓ No setup fees✓ Terminate anytime✓ $9 - $999 /mo Gain access to a powerful new brand analytics platform + get regular business intelligence reports (delivered via email) about any online brand (or group of brands) that you can share 10
  • 11. Heardable Pro Pricing 11
  • 12. Reports Sample benchmark report: http://tinyurl.com/6vdkkmw Industry BrandBenchmark Reports Health Reports Any NAICS category or Any company/brand custom industry list 1 brand per report 30 brands per report Detailed online brand Hundreds of data points diagnostics snapshot compared 10-15 page PDFs 125-200 page PDFs $49.95 US $1,299 US 12
  • 13. Sponsorship Opportunities: Widgets Pricing: Free + revenue share 13
  • 14. WorkshopsHeardable hosts ‘brand health’ workshopsAttendees each get a report on their company brandIncludes a 1 year subscription to Heardable ProIncludes small group Q/A about their brand’s performanceCost is $500 per attendee 14
  • 15. Strategic ConsultingYour consulting project needs Heardable expertiseHeardable day rate: $1,200, Hourly rate: $300 15
  • 16. Screenshots16
  • 17. How do I rank compared to my top competitors online? 17
  • 18. What’s the physical footprint of the Olive Garden brand? 18
  • 19. What is the social media trajectory of Toys“R”Us? 19
  • 20. Who are the top 100 brands on Facebook?Who were the leaders 2, 3, or 6 months ago? Yes, we can show that too! 20
  • 21. Intel’s visual site map: data as a work of art + insightful 21
  • 22. Does Heardable support international brands? Yes! 22
  • 23. What are social advocates saying about Texas Instruments? 23
  • 24. Is CBS Sports optimized for smartphone browsing? 24
  • 25. How might a PR wire service utilize Heardable?Host our proprietary sentiment analysis app on their website, offering it as a premier service to their business customers, allowing them to discover andexploit the emotional value of their press release content prior to publication. 25
  • 26. Show me all websites that link to Facebook 26
  • 27. “Heardable is a powerful platform for digital marketers” - Christophe Bertrand, Sr. Director of Product Marketing at Hitachi (HDS) “Heardable is the Dunn & Bradstreet of online brand health - I highly recommend it” - Virginia Nicoletti, Strategist Local for Facebook “Heardable offers a clean, concise way to measure the value of your brand” - Lynn Isenberg, Life Celebrations Expert for 1-800-Flowers 27