Heardable Growth: Platform-as-a-Service

a unique platform-as-a-service for GROWTH portfolio companies & major brandsDISCLAIMER: This is the intellectual property of Heardable, Inc. and is not to be reused, copied, distributed or sold for any purposes.

WHO WE ARE... ...AND THE PROBLEM WE SOLVE. We are a brand intelligence company. In a digital media ecosystem whereby companies have a dizzying array of brand assets to manage and to scale, we enable them to make critical business & operating decisions, using our data along with our insights.

THERE ARE OVER 100,000 AGENCIES TO PROVIDE CREATIVE & STRATEGIC SOLUTIONS. OVER 10,000 TOOLS TO MEASURE PERFORMANCE. OVER 1000 RESEARCH FIRMS TO STUDY TRENDS.AT LEAST 100 STARTUPS THAT OFFER NEW WAYS TO DEVELOP & CURATE CONTENT.NOT ONE COMPANY PROVIDES REAL-TIMEBUSINESS & BRAND CONTEXT IN A SINGLE, HOLISTIC PLATFORM. WELL, WE DO. 3

SOME KEY QUESTIONS WE HELP ANSWER. OF THE COMPETITIVE SORT. What is the current impact of our online presence? What kind of online reputation do we actually have? Are the messaging and content strategies aligned? Does our corporate site reflect all of our constituent offerings? Is the site deep linked to all of our core assets? How are those individual assets performing? How exactly do we optimize those media assets? How do we scale those assets appropriately? What are other companies in our industry doing? What are other companies in other industries doing? How do we create KPIs from this intelligence? How can we create benchmarks & predict sales growth? What are some new revenue opportunities to go after? Who should we hire & partner with to do this?

We’ve taken this knowledge of building content,commerce, marketing and analytics systems andpoured it into our own proprietary technology.We’ve built the world’s first brand navigation system. 5

Our core technology. 6

The Heardable engine monitors the leversthrough which online brand value is created.Heardable’s real-time web crawler + 126 data partners + proprietary scoringengine x 15M brands x 800+ data variables x each day = big brand data

Assessing brand health (How well are you heard?) How are brand assets written How is a brand optimized across online channels? for online media networks? How is a brandHow is a brand optimized optimized for portable for online search? devices & ad networks? How is a brand optimized How is a brand shared across for social networks? digital & social channels through select content?

We score, rank and compare 15 million brands,all day, every day. Think of this as a Klout score for companies, but much, much more...

In case you’re wondering, a “brand” might be... PARENT COMPANY OR INVESTOR A media asset.An entertainment property. A portfolio product. A portfolio startup. ... Just to name a few.

We can manage any number of brands within a portfolio...

... And we can shape that portfolio by industry, location and/or by physical footprint.

We can analyze activity on most social networks...

We can measure things like sentiment, influence & relevance...

We can analyze how brands are optimized for online media...

We can correlate content & marketing activities to search...

We can analyze how media assets are written for optimization...

...And we can see how those assets are optimized for portable devices & mobility.

We can assess how deep a corporate site is and howinterconnected it is to its owncompanies and partners...

We can compile competitive lists, by industry, or across industries, to analyze context...

We can look at a physical retail footprint...

We can even analyze specific campaign data...Company hosted our proprietary sentiment analysis app on their website, offering it as a premier service to their business customers, allowing them to discover and exploit the emotional value of their press release content prior to publication.

...And we publish insights through our own platform.Benchmark reports in all industry flavors. heardable-reports.myshopify.com

TALE OF THE TECH TAPE. Just with our toolkit alone, we can outdo the best in the marketplace in terms of features and functions. Yes, really, we can. (a 30,000 foot platform view...) SOCIAL TECH RESEARCH BUSINESS INTEL ANALYTICS (Radian 6, Visible) (Forrester, NPD) (IBM, Spotfire) (ComScore, Alexa) REAL-TIME COMPETITIVE REPORTING CROSS-CHANNEL ANALYSIS INFLUENCE, SENTIMENT, ADVOCACY CROSS- INDUSTRY ANALYSIS CUSTOM DASHBOARDS CUSTOM PUBLISHING CURATED DATA EXTRACTION SALES CORRELATIONS (MEDIA, RETAIL) MARKET CORRELATIONS (DOW, NASDAQ)

That’s just thetechnology component.Now for the human part of the equation.

PLATFORM PLUS. (a growth process in motion) HUMAN INSIGHT MACHINE LEARNING Success hinges on a unique symbiosis between human insights that fuel our core technology, and how that core technology illuminates new opportunities through the intelligence it builds over time... 45+ yrs. combined experience 15M brands indexedclient, agency & network side executive roles 800+ variables for each content, media, marketing, cultural & a proprietary intelligence & scoring engine technology disciplines automated reports & advanced features

Workshops.27

Strategic planning.

Stakeholder guidance.

Custom research.

THE GROWTH PROCESS...(a steady return on intention & investment) SCALE OPTIMIZE ELEVATE DEVELOP venture & innovation strategies ENGAGE custom builds... business network analysis retailer-reseller-channel opportunities... social business strategy resource alignment... content publishing strategy competitive positioning... big brand data miningcompetitive assessment... ...THROUGH ENGAGEMENT & SUBSCRIPTION.

HOW WE GROW. The Heardable partners work collaboratively on- and off-site with company & brand teams, from IT, to marketing, to product, (our “Platform as a Service” model) to supply chain divisions... [6 mos. - 1 YR] PRIMARY SOLUTION SET AVG. INITIAL ENGAGEMENT BUSINESS DRIVERS (ROI) ONGOING SERVICES CHALLENGE SET SUBSCRIPTION** [CONTENT STRATEGY] media impressions monitoring/reportingdigital positioning content audit asset reductions weekly reportscontent developmentproduct synthesis media audit 5-7 days** content mktg. $ sentiment tracking asset considerations new KPIs industry alerts [NETWORK STRATEGY] media impressions monitoring/reportingmedia optimization tech analysis media $ saved/gained quarterly reports& growth approaches partner analysis 2-3 weeks** leads/acquisitions performance tracking core methodologies sales lift industry alerts [BUSINESS STRATEGY] optg. cost reduction monitoring/reporting new resourcing stakeholder ints. resource per $ value API feeds-licenses business scale channel strategies 5-8 weeks** new mkt. oppty. custom dashboards innovation efforts key partnerships innovation builds custom publishing **Can run concurrently; **Subs act as timeframes are based on extensions of average engagements.** engagements.**

JUST A FEW USE CASES. CLIENT GROWTH INITIATIVE REVENUE IMPACT Run competitive assessments to betterFASHION RETAILER - lead generation up 64% YTD understand retail-brand relationship; develop(cycling gear manufacturer) - channel sales up 23% YTD new channel strategy. Assess brand values across SKUs to informAUTOMOTIVE BRAND new dealership strategies nationwide; build new - online lead gen up 42% YTD(various product SKUs & segments) data & content strategy. - agg. dealer sales up 15% YTD Analyze product packages with brand & categoryPUBLISHING CONGLOMERATE - 4 new products in dev values to determine new market opportunities;(eBooks, marketing materials, etc.) - channel sales up 31% YTD develop a resource strategy to complement. Monitor and analyze core media properties along - lead generation up 43% YTDMEDIA CONGLOMERATE with segments to reorganize & resell asset libraries;(digital assets, films, TV shows, etc.) - channel sales up 12% YTD tech architecture strategy to complement.VENTURE CAPITAL FIRM Monitor and analyze portfolio & competitive set - fund prospects up 25% YTD(early & middle-stage portfolio) to establish launch strategies & product pivots. - media impressions up 52% YTD

HOW WE SCOPE.Every client partnership is unique; typically engagements run in the $25K-$250K range depending on scope, and subs run from $2500-$20K per month.While what we offer is highly competitive, we base our fees on value, not onprice. Here’s our basic formula for scoping a partnership: x PROJECTED TIMEENGAGEMENT + SUBSCRIPTION # OF BRANDS # OF STAKEHOLDERS x PROJECTED COSTS # OF ASSETS x PROJECTED KPIs = NEW SUSTAINED VALUE (near-term & lifetime)

WHERE WE FIT IN. Think of us as a necessary first step in the business decision-making process... AWARENESS CREATIVE AGENCIES MANAGEMENT CONSULTANCIES MEDIA AGENCIES BRAND CONSULTANCIES SCENARIO PLANNERS BUSINESS CONSULTANCIES LIFT SCALE SOCIAL MEDIA AGENCIES CONTENT MARKETERS BUSINESS INTELLIGENCE PLATFORMS ANALYTICS PLATFORMS TECHNOLOGY VENDORS BIG DATA COMPANIES RESEARCH FIRMS TECHNOLOGY INCUBATORS OPTIMIZATION

COMPANIES SERVED.

THE TEAM. 45+ YEARS OF EXPERIENCE SPANNING ENTREPRENEURSHIP, CONTENT CREATION, TECHNOLOGY DEVELOPMENT, VENTURE CAPITAL, BRAND PLANNING & STRATEGIC PARTNERSHIPS...GUNTHER SONNENFELD - CSO JON SAMSEL - CEO JOHN SHARP - CTO @GOONTH @JONSAMSEL @JSHARPFormer global strategist at Omnicom Former SVP of Digital Marketing Co-founder of DealHorizon,Group. Former SVP, Digital & Social at Bank of America. Former MD Authentium & LenderExchange.Media at DEI Worldwide. Former in- of RoadLoans, a division of Director of Mozido.com & anhouse creative, NBC. Advisor at K5 Ford. Former Consultant for early-stage investor and mentorVentures, MomentFeed, eCairn, Apples Worldwide Developer to several other early-stageTruEffect, Mynd and Coincident TV. Program. Author of several companies.! Co-author of severalProfessor at Miami Ad School. marketing books and an patents related to Internet security.International keynote speaker. international keynote speaker.

CONTACT. 1.888.520.0034 Americas Corporate Headquarters 28454 Old Town Front St. Suite 206 Temecula, CA 92590 Asia 31 Rochester Drive Level 3, Suite 45 Singapore 138637 Jon Samsel: samsel@heardable.com John Sharp: sharp@heardable.comGunther Sonnenfeld: sonnenfeld@heardable.com

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Heardable Growth: Platform-as-a-Service

by Heardable, Inc. on May 24, 2012

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