Heardable Accelerator: Boost Your Brand!

ACCELERATOR Boost your brand performance and be heard.DISCLAIMER: This is the intellectual property ofHeardable, Inc. and is not to be reused, copied,distributed or sold for any purposes.

All companies face an undeniable challenge along todays digital mediasuperhighway: How to make critical marketing decisions given too little time andway too many options. We provide an innovative platform-as-a-service that enablescompanies to turn their digital presence into new sales and business opportunities.

THERE ARE OVER 100,000 AGENCIES TO PROVIDE CREATIVE & STRATEGIC SOLUTIONS. OVER 10,000 TOOLS TO MEASURE PERFORMANCE. 1,000s OF RESEARCH FIRMS TO STUDY TRENDS.1,000s OF SEO FIRMS AND CONTENT MARKETERS FOR COMPANIES TO CHOOSE FROM. ONLY ONE HELPS YOU DETERMINE HOW MUCHONLINE MARKETING MONEY YOU SHOULD SPEND TODAY TO IMPACT YOUR BRAND GOALS. 3

5 QUESTIONS HEARDABLE ACCELERATOR ANSWERS: Whats my online brand position in the market right now? Who am I competing with and how? What are my specific strengths and weaknesses? Why does this matter to my business overall? What should I do about it?

Our platform. 5

The Heardable engine monitors the levers through which online brand value is created.Heardable’s real-time web crawler + 126 data partners + proprietary scoring engine x 15M brands x 800+ data variables x each day = big brand data

Assessing brand health (How well are you heard?) How transactive are your How well is your brand branded web properties?optimizing its digital assets? How is a brand optimized How well is a brand optimized for mobile devices & ad for search engines? networks? How is a brand optimized How well is branded content for social networks? embedded or syndicated through the deep web?

A MODULAR SOLUTION. WE RECOMMEND A HOLISTIC APPROACH TO DIGITAL BRAND OPTIMIZATION; HOWEVER, CLIENT PARTNERS CAN PICK AND CHOOSE THEIR SOLUTION SET BASED ON MODULES SELECTED & # OF BRANDS IN SCOPE. HEARDABLE CENTRAL DATABASE OF 15M BRANDS ONLINE BRAND BEST PRACTICES SEARCHABLE SOCIABLE MEASURABLE ACTIONABLE PORTABLE SHAREABLESEO/SEM Linking Content Analysis Ad Network Analysis Content Optimization Device Support UGC Content AnalysisKeyword Analysis Sentiment & Influence Asset Optimization ADA compliance Ad Network Analysis Embeddable MediaPageRank Analysis Performance Metrics Tool Tracking Messaging Strategy Media Optimization Network TrackingMetatagging Strategy Content Dev Strategy Metrics Strategy Asset Alignment Device Performance Content Linking Strat INSIGHTS & REPORTING LAYER DIAGNOSTICS PRIORITIZATION MONITORING (What are the gaps?) (What do we solve first?) (What are the metrics?) DELIVERABLES BRAND DIAGNOSTICS REPORT service packages DAILY EMAIL ALERTS monitoring & alerts $2500-$20K per engmt. COMPETITIVE ASSESSMENT $100-$600 per month ACTIONABLE PROJECT LIST STRATEGIC WORK SESSION

We score, rank and compare 15 million brands,all day, every day. Think of this as a Klout score for companies, but much, much more...

We can analyze activity on most social networks...

We can measure things like sentiment, influence & relevance...

We can analyze how brands are optimized for online media...

We can correlate content & marketing activities to search...

We can analyze how media assets are written for optimization...

...And we can see how those assets are optimized for portable devices & mobility.

We can assess how deep acorporate site is and howinterconnected it is to its owncompanies and partners...

We can compile competitive lists, by industry, or across industries, to analyze context...

...And we publish insights through our own platform.Benchmark reports in all industry flavors. heardable-reports.myshopify.com

TALE OF THE TECH TAPE. Just with our toolkit alone, we can outdo the best in the marketplace in terms of features and functions. Yes, really, we can. (a 30,000 foot platform view...) SOCIAL TECH RESEARCH BUSINESS INTEL ANALYTICS (Radian 6, Visible) (Forrester, NPD) (IBM, Spotfire) (ComScore, Alexa) REAL-TIME COMPETITIVE REPORTING CROSS-CHANNEL ANALYSIS INFLUENCE, SENTIMENT, ADVOCACY CROSS-INDUSTRY ANALYSIS CUSTOM DASHBOARDS CUSTOM PUBLISHING CURATED DATA EXTRACTION SALES CORRELATIONS (MEDIA, RETAIL) MARKET CORRELATIONS (DOW, NASDAQ)

JUST A FEW USE CASES. CLIENT ACCELERATOR INITIATIVE REVENUE IMPACT Identify brand optimization opportunities across - press mentions up 1465% YTDSPECIALTY DESIGN BRAND digital ecosphere, prioritize, implementation - brand awareness up 233% YTD(digital assets, retail channel) guidance, retail communication, press outreach - retail distributors up 12% YTD Assess brand value across competitive landscape, - website & blog traffic up 82% YTDREGIONAL SERVICE CHAIN identify quick hit opportunities to boost online - retail sales up 7% YTD(website, integrated mktg materials) performance, with focus on search & social - positive sentiment up 35% YTD Benchmark website performance against top - plan implemented by agencyHEALTH BRAND STARTUP international competitors; marketing plan to - site traffic on target YTD(website experience, launch strategy) achieve brand awareness & sales goals - overall sales up 17% YTD Benchmark digital performance against top - plan implemented by agencyREGIONAL AUTOMOTIVE DEALER regional competitors; customer acquisition plan - site traffic on target YTD(digital experience, retention strategy) to achieve brand awareness & sales goals - overall sales up 32% YTD Establish digital performance against top - plan implemented by partnersFINANCIAL ADVISORY GROUP international competitors; outreach plan to - digital traffic up 43% YTD(digital experience, sCRM strategy) achieve product awareness & sales goals - 100K new prospects

COMPANIES SERVED.

THE TEAM. 45+ YEARS OF EXPERIENCE SPANNING ENTREPRENEURSHIP, CONTENT CREATION, TECHNOLOGY DEVELOPMENT, VENTURE CAPITAL, BRAND PLANNING & STRATEGIC PARTNERSHIPS...GUNTHER SONNENFELD - CSO JON SAMSEL - CEO JOHN SHARP - CTO @GOONTH @JONSAMSEL @JSHARPFormer global strategist at Omnicom Former SVP of Digital Marketing at Co-founder of DealHorizon,Group. Former SVP, Digital & Social Bank of America. Former Managing Authentium & LenderExchange.Media at DEI Worldwide. Former in- Director of RoadLoans, a division of Director of Mozido.com & an early-house creative, NBC. Advisor at K5 Ford Motor Company. Former stage investor and mentor to severalVentures, MomentFeed, eCairn, Consultant for Apples Worldwide other early-stage companies.! Co-TruEffect, Mynd and Coincident TV. Developer Program. Author of author of several patents related toProfessor at Miami Ad School. several marketing books and an Internet security.International keynote speaker. international keynote speaker.

CONTACT. 1.888.520.0034 Americas Corporate Headquarters 28454 Old Town Front St. Suite 206 Temecula, CA 92590 Asia 31 Rochester Drive Level 3, Suite 45 Singapore 138637 Jon Samsel: samsel@heardable.com John Sharp: sharp@heardable.comGunther Sonnenfeld: sonnenfeld@heardable.com

Heardable Accelerator: Boost Your Brand!

by Heardable, Inc. on May 24, 2012

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